Chapter 500: A failure or a step further?
"Oh my god, I thought Detective Chinatown was no longer being promoted, but, sorry, I was wrong."
"Yu Xiaoshu, you always don't play by the rules."
"That's right. When you thought Yu Xiaoshu would not promote, he started promoting like crazy. When you thought he was promoting, he started promoting with all his might."
"Who says it's not?? But there's something, a little weird about this lineup."
"I wouldn't have noticed it if you hadn't told me. It's really a bit weird."
…
Amid the overwhelming publicity for "Detective Chinatown 3," many people were a little confused about the cast.
Because this cast is a bit weird.
Ding Ge, Bao Nan, Yan Ming and Zou Feng are better off, after all, they are all actors.
But the other supporting characters are a bit weird.
Just like Jia Zhen who plays Huang Landeng, how come this guy who was originally a skit actor also acted in a play???
Do you know if it would be awkward for a comedy skit actor to act in a play???
In addition to Jia Zhen, there are others like Wang Tian and Dudu, who are either singers or crosstalk performers.
Okay.
You say this isn't a big hodgepodge or something?
Under such circumstances, everyone's expectations for this movie are reduced, because the more chaotic a movie is, the more likely it is to fail because it is unreasonable.
Just like Xia Bing in the National Day movie now, he once directed a big hodgepodge, but it turned out to be a flop and he himself said that he would never do that again.
Because the director is not a jack of all trades. To put it bluntly, it's like a chef. If he gives you a bunch of rotten vegetables, no matter how good a chef you are, it will be useless because you can't just pickle vegetables.
For this reason, everyone is actually a little worried about Yu Xiaoshu's so-called hodgepodge of a work.
But who made him Yu Xiaoshu? ? ?
So some people are still looking forward to it, because they trust Yu Xiaoshu's previous works, which leads them to want to see what "Detective Chinatown" is like???
Word of mouth can sometimes be extremely beneficial.
Yu Xiaoshu's biggest advantage now is that the reputations of his several movies are all positive. Even "Lost in Thailand" is not an absolute bad movie. Under such a situation, even if many people ridicule "Detective Chinatown 3" and many people think it is not good, there will still be the first wave of audiences willing to watch it.
There are still three days left until the National Day on October 1st, and pre-sales of "Detective Chinatown" have already started.
Currently, the pre-sale of "Detective Chinatown 3" ranks second.
The first place is naturally Xia Bing's "No Return".
Pre-sales of two or three other films followed closely behind.
This pre-sale was not beyond Yu Xiaoshu's expectations.
No matter what, the screening schedule of "No Return" is so high. If Yu Xiaoshu can really exceed the pre-sale of "No Return", then it would be impossible.
But pre-sale can't decide anything.
The cinema’s screening schedule is entirely based on box office performance and screening schedule.
Let’s not talk about the National Day period, let’s just talk about the Lunar New Year period. You can see that every year there are films with high pre-sales and high screening schedules, but then they fail at the box office. There are also films with poor pre-sales and screening schedules in the early stages, but they eventually make a comeback.
In this regard, the final film still depends on quality.
But there is a prerequisite here, that is, you have to be alive. If the film schedule is so bad that it is all hell, then no matter how hard you try, it will be useless.
Just like the 2022 Lunar New Year movie on Earth, the Chinese film "Sniper" was originally quite good, and even this movie was considered the best of all the movies, but what was the result? ?
The movie schedule is all hell, either early morning shows or early morning shows, MMP, on Chinese New Year, who would want to watch such a schedule? ?
Either sleep in and can't get up, or go to the movies in the early hours of the night? ?
It is no wonder that the official V of "Sniper" expressed with high emotional intelligence: "Thank you to the audience for getting up early and staying up late to watch "Sniper"."
Obviously, this is a restrained and high-EQ statement. People with low EQ would probably say, "Damn it, can you schedule some screenings for the living world?"
In fact, there are quite a few movies like "Sniper" in the past Spring Festival period. This is often due to the lack of trust of the theaters, plus other reasons. In the end, the movie can only rely on word of mouth to achieve the so-called counterattack little by little.
But it is too difficult to counterattack.
Just like what everyone says, who the hell is willing to struggle if you can just lie down? ? ?
Anyway, the current screening schedule of "Detective Chinatown 3" does not count as a hellish screening, and there is also a prime time screening.
That's enough.
In the future, you can completely rely on word of mouth to make a comeback.
Yu Xiaoshu believes this.
As for "Detective Chinatown 3", up to now, basically no trailers have been released except for the official announcement.
No material has been released yet.
This is also the reason why some people think that "Detective Chinatown 3" is bound to fail.
After all, you don't even dare to release a trailer, what else can this be but a flop? ?
However, what many people never expected was that the premiere of "Detective Chinatown 3" was held just three days before its release.
This premiere was quite interesting.
That is, there was no wide-scale announcement before the premiere. On the contrary, only some media and film critics were invited in the imperial capital, and all of them were required to be kept confidential, so no one knew about it before that.
In addition to the media and film critics, some people were also invited to the "Detective Chinatown Detective" section on Douhu.
In short, those invited to attend the premiere were basically just one hall, and they were told that there was no need for them to brag.
Basically, just say what you think after watching it.
No need for any food.
In this case, these people are of course willing to participate.
Because they were the first wave of viewers of "Detective Chinatown 3".
It is hard to say whether this first wave of audiences will have a positive or negative impact on the entire film.
In fact, Baiqian Media did raise some issues with Yu Xiaoshu, that is, they hope Yu Xiaoshu can take control of the situation, otherwise what if these people start to scold him? ?
In response, Yu Xiaoshu smiled confidently: "If these 500 or so viewers all curse at this "Detective Chinatown", then is there any need for us to control the situation? Such a movie will definitely flop, so why should we control the situation?"
Besides, are you kidding?
If a classic movie really came here and was cursed by all the audience, then Yu Xiaoshu might as well buy a piece of tofu and kill himself.
He has great confidence in "Detective Chinatown 3". Part of this confidence comes from this movie, and part of it comes from the evaluation of the movie's previous audiences.
Anyway.
At today's premiere, Yu Xiaoshu wants to see whether "Detective Chinatown 3" can be liked by these 500 viewers.
Before the premiere, Yu Xiaoshu appeared with other actors of "Detective Chinatown".
When being interviewed, the topic of the box office of "Detective Chinatown" was naturally unavoidable.
Everyone originally thought that Yu Xiaoshu would continue to say something like box office is not important.
But Yu Xiaoshu said: "I only have one expectation for the box office of Detective Chinatown, and that is to break 1.8 billion."
if only.
Breaking 1.8 billion? ?
This is quite Versailles for many people. After all, if a movie wants to break 1 billion, it is considered quite successful. But if you think about it carefully, how difficult is it for a movie to easily break 1 billion in the past two years? ? ?
Many times, everyone thinks that earning billions at the box office is a piece of cake, but once you look at the box office charts, you’ll realize that it is often very difficult for a movie to consistently get high box office revenues.
It’s extremely difficult.
Many times, it is even more difficult for a director to remain undefeated, and he may even fail after three or four consecutive films.
The market is often so cruel. It is very difficult for you to always understand the market or even the audience.
Even the former little cannon was almost abandoned by the audience in the end.
Look at how many famous directors are like this on the planet. They are immersed in their own movies and cannot extricate themselves. On the contrary, they will not listen to any advice and even think they are the best.
What a result.
Every movie failed, but even so, absolutely nothing changed.
Not to mention the Earth, the same is true in this time and space.
To be honest, the audience doesn’t quite understand these things, but film critics and some journalists do know them.
Think about the box office of Yu Xiaoshu’s previous work "Lost in Thailand". The box office of this movie stopped at 1 billion. At the same time, if the box office of "Detective Chinatown 3" fails again, then Yu Xiaoshu’s myth may be shattered.
Others have discussed this privately.
At the beginning, everyone thought that Yu Xiaoshu of "Detective Chinatown" might be holding back a big move, or even continuing to keep it secret until the final release like before.
But what no one expected was that Yu Xiaoshu suddenly promoted "Detective Chinatown" in a high-profile manner after hiding it for a while.
It's not just a matter of high-profile publicity. At today's premiere, Yu Xiaoshu even talked about the box office, which was unusual for him.
This is obviously a hurry.
Some reporters wanted to ask questions, but Yu Xiaoshu interrupted them directly: "I know what you want to ask, but I think we should watch the movie first, and then discuss everything else after the movie."
Other reporters and film critics didn't say anything more at this time.
After all, there's no need to rush, right?
In fact, the premiere of "Detective Chinatown 3" is quite interesting, because apart from Baiqian Media, no one dares to do this because the risk is too great.
What is the most important thing?
The most important thing is that for "Detective Chinatown 3", such a so-called premiere can actually not be said to be shabby, because no one from the circle was invited to attend.
In today's film and television circles, premieres basically invite some celebrities to attend, and then ask them to comment on the movie, and then ask them to promote it.
This is already a routine operation.
But how to say it? ?
Just like controlling comments, it may be of some use at the beginning, but once everyone is controlling the comments, it will be of no use at all and may even just annoy people.
This is the same as a celebrity recommending a movie.
Some celebrities recommend even more bad movies, so many that it’s a headache.
They even recommend some bad movies to some actors that everyone admires.
The key point is, they recommend bad movies, but they recommend them one by one with such enthusiasm and sincerity, which really makes everyone speechless.
But everyone does it this way, and if you don’t, then it won’t work.
This is also a kind of internal circulation.
But everyone has to do it.
In the internal competition, no one can expect to be immune.
But Yu Xiaoshu told everyone that he didn't do that.
From his first movie to the current "Detective Chinatown", no matter whether there is a premiere or not, no matter what kind of premiere it is, or even how big the publicity is, Yu Xiaoshu always keeps his original intention.
In the screening room, many people in the industry admired Yu Xiaoshu but also thought he was stupid.
They admire Yu Xiaoshu because they really feel that in such a domestic entertainment industry where everyone thinks it is doomed, Yu Xiaoshu is still able to persist and not forget his original intention.
At the same time, they thought that the reason why Yu Xiaoshu was stupid was that he could clearly take a shortcut but he chose not to take it.
You know, if Yu Xiaoshu really wanted to take a shortcut, then Baiqian Media would have already reached a higher level by now.
To outsiders, they think Yu Xiaoshu is stupid, but to Yu Xiaoshu, this is normal.
You know, if you really take shortcuts, the building may collapse after you reach the next level.
This is good, so that we can lay the foundation step by step.
"Now please keep quiet, the film will start in two minutes."
Then the staff gave a brief reminder.
Then "Detective Chinatown" finally came.
"What do you think will happen??"
"I don't know. I believe in Teacher Yu from the bottom of my heart, but it's hard to say."
"I think this movie will be great. I've already written a script for it."
"You're awesome. I'll have to watch it again, but I'm not optimistic about this movie."
"Keep your voice down. I'm not optimistic either. I really hope this movie will flop."
…
There were about 500 audience members in the screening room, some of whom were fans and haters. They came just to see how rubbish "Detective Chinatown 3" was.
Even deep down, they are hoping, not just hoping, they are really hoping that Yu Xiaoshu will completely fail this time with "Detective Chinatown 3".
And next.
Two minutes later, "Detective Chinatown" officially began.
Is it a failure or a step further? ? ?
Let's wait and see.
…
…
(End of this chapter)
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