Chapter 517 It’s Not Dark This Time
The Lunar New Year holiday season has actually already started being promoted.
The Lunar New Year holiday season has always been a competition of publicity and promotion, and in recent years, the cost of publicity and promotion has become increasingly high.
Take last year for example, the publicity and promotion costs of several movies during the Lunar New Year holiday reached 300 million.
There is no way.
If you don't promote it hard, it will be very difficult to gain a foothold in the Spring Festival period.
In short, the promotion and publicity of the Lunar New Year period really depends on each person’s ability.
At present, this year's Lunar New Year box office may be the most crowded one in recent years. Even though "No Return" has been moved to the National Day box office, this Lunar New Year box office is still full of blockbusters.
And it is a confrontation between new and old filmmakers.
Who will win in the end? ?
It’s hard to say at the moment.
On the other hand, the promotion of "The Wandering Earth" has been put on the agenda, and the distribution is naturally handed over to Zhang Haotian.
After all, the cooperation between the two has been extremely good in recent years.
Because on the first day of the Lunar New Year holiday, everyone is competing for screening schedules, so publicity is important, but distribution is equally important. Everyone wants to get a good screening schedule on the first day.
However, there is still some time before the release, so there is still enough time.
"20. I want 20% of the screening of The Wandering Earth on the first day. I think I have the confidence to say this now."
Yu Xiaoshu smiled and said to Zhang Haotian: "And this shouldn't be difficult for you, right?"
“I can’t say it’s not difficult, but I try my best.”
Zhang Haotian smiled and said, "But the outside world is not very optimistic about "The Wandering Earth". No one believes that you can write a blockbuster, nor do they believe that Baiqian Media can shoot a blockbuster. It is precisely because of this that the theaters are also somewhat lacking in confidence in this movie. I have discussed this with other theaters, and everyone wants to see the finished film."
“Understandable.”
Yu Xiaoshu nodded gently: "But this is something you need to discuss. Anyway, I only have one goal, which is to get 20% of the screenings on the first day. As long as I can reach this number on the first day, it will be enough."
It is basically quite difficult to make a comeback in the current Lunar New Year box office.
It is not possible for Yu Xiaoshu to counterattack every time.
Especially with the increase in movie ticket prices, what we can do at this time is to gain enough advantages on the first day. Only under such circumstances can the movie survive.
If you don’t believe me, just look at last year, there were two movies that were actually good, but because of poor screening schedules, they ultimately flopped at the box office.
This is also an area that many filmmakers discuss.
That's why we have to compete for the Lunar New Year period???
In everyone's opinion, other periods are also good enough. For example, New Year's Day. There is a period from New Year's Day to the Spring Festival. If you can rely on this period, then you can get a certain box office.
But it didn't work.
Basically everyone wants to keep an eye on the Lunar New Year movie season.
Then no matter what the cost of the movie is, everyone just wants to go to the Lunar New Year holiday.
So every year during the Lunar New Year holiday, it can be said that there are a lot of cannon fodder.
The same is true for this year's Lunar New Year holiday.
And there are as many as 10 movies released.
Good job.
The production costs of some movies are generally not mentioned, and there is no publicity, but they still have to squeeze into the Lunar New Year period.
There is a discussion on Douhu.
Is the Lunar New Year period really that important? ?
A few years ago, everyone had a blind worship of the Lunar New Year period. As long as it was during the Lunar New Year period and as long as there was a place for a movie, it would have to be in the period.
Of course, the Lunar New Year movies at that time were not competitive enough, and movie tickets were subsidized, and the cost of watching a movie was not high in many cases.
Therefore, the box office of the Lunar New Year holiday shows positive growth every year.
It is precisely because of this that more and more people want to squeeze into the Lunar New Year period.
But it’s different now.
Nowadays, movie tickets are getting more and more expensive, and the number of moviegoers is decreasing. The box office of movies has been gradually declining in recent years.
As a result, the audience's desire to watch movies during the Spring Festival is further reduced, and because movie tickets are expensive, the audience's requirements for movies are getting higher and higher.
Think about it.
It's 20 yuan to watch a movie, as long as you think it's passable.
But if you spend 100 yuan to watch a movie, then the idea will definitely be different. If you think it’s just passing, then it’s a bad movie.
So what happens?
More and more people are dissatisfied with movies, and it is not easy to invite audiences back after they have left.
It is precisely because of this that there are more and more discussions about the Lunar New Year holiday.
"I just don't understand why this "Blind Date" has to be released during the Lunar New Year holiday? It looks like a web drama at first glance, you might as well just release it online."
"To be honest, I also think that the other films should not have been released during the Lunar New Year holiday."
"The Lunar New Year blockbuster is no longer a myth. Can't these people understand that?"
"They don't know anything. They just want to get as much box office as possible and be successful. They even think they are the dark horse."
…
That’s exactly what I mean.
No matter whether these movies are big or small, everyone thinks they can become the dark horse.
But it’s not that easy to be a dark horse?
So on Douhu, everyone voted on these 10 movies.
Among them, "The Wandering Earth" was ranked fourth.
This is still based on Yu Xiaoshu's trust.
In everyone's words, if this movie was not written by Yu Xiaoshu, if everyone did not know Yu Xiaoshu, then this movie would be a cannon fodder, let alone fourth.
But precisely because I understand Yu Xiaoshu and because I trust him, I want to see if there can be a miracle.
Because of Yu Xiaoshu, there will probably be a wave of people going to see this movie on the first day.
For now, it remains to be seen whether the word-of-mouth of this movie can hold up on the first day.
If the box office reputation of "The Wandering Earth" on the first day can hold up.
No comment then.
This movie is sure to be a box office hit.
But if the word-of-mouth of "The Wandering Earth" collapses on the first day of screening, then this movie will definitely be Yu Xiaoshu's Waterloo.
Not to mention the previous "Lost in Thailand", everyone thought that Yu Xiaoshu would definitely flop, but who would have thought that the performance was quite decent. Then "Detective Chinatown 3" came out right after that, and this movie really made everyone feel that saying that Yu Xiaoshu flopped was a slap in the face.
It has happened once before, and this time, the discussion on Douhu is not so absolute.
Some people think that "The Wandering Earth" is a blockbuster, and Yu Xiaoshu is not good at this kind of blockbuster. The most important thing is that in the domestic market, this science fiction blockbuster itself is a relative flop, so whether this movie can be successful remains to be seen.
Some people think that Yu Xiaoshu has always brought miracles to everyone. If that’s the case, maybe he can bring a miracle this time as well.
This is the complete difference from before.
If you were there before, everyone would definitely have started discussing it loudly.
The movie "The Wandering Earth" is bound to flop.
Something like "The Wandering Earth" is definitely not a good idea. After all, China is not good at science fiction.
And then there is no need to mention the other miscellaneous things.
In short, this time he was slapped in the face too many times by Yu Xiaoshu before, and plus, the movie "Detective Chinatown" has just been taken off the shelves, and there is still a lot of discussion about this movie on the Internet.
This time, everyone's memory is not just 7 seconds.
Just think about how many people thought "Detective Chinatown" was a bad movie when it was released, and how many people thought that Yu Xiaoshu's "Detective Chinatown" would definitely fail.
What is the result? ?
Slap in the face.
Now, "Detective Chinatown" is available on video websites. Everyone already liked this movie, and now they are watching it again. It always feels new. After all, Sinuo's smile at the end was so scary.
Even though you were prepared, everyone was still frightened by Sinuo's smile in the end.
At the same time, more people are discussing it more.
Is Lee a pedophile?
Where on earth did Dan go???
How did Sinuo's parents die?
How was the evil in Sinuo's heart aroused? ? ?
These discussions have also been trending recently.
That's the charm of a good movie.
Many people did not have the opportunity to watch it in the cinema at first, and they just watched it through everyone's imagination. As a result, when they could watch it on video websites, they naturally watched it several times.
I have no sympathy for evil.
This sentence is also imitated by everyone in various ways.
Tell me, given the influence of Detective Chinatown, how could it be possible to slap itself in the face?
On Douhu, 2.8 meters away also posted a dynamic: "I am a little uncomfortable with you guys not questioning Yu Xiaoshu or bashing Yu Xiaoshu. How about I take the lead in bashing him? Say that The Wandering Earth will definitely flop??"
"Hahaha, is it really okay for Jida to be so weird?"
"I am dying of laughter, Ji Da, I think we don't need to be so sarcastic."
"Big cock, are you breastfeeding in reverse???"
"I have to be fair and say that these people don't slander Yu Xiaoshu not because they don't want to, they just fear being slapped in the face."
"Ji Da, are you trying to save some reputation for Teacher Yu? Let's talk about it after the show?"
"That's what I meant. After all, there's still some time left."
…
Good job.
The fact that Douhu is 2.8 meters tall made many people nervous.
But it's understandable.
After all, from the beginning to the end, the 2.8-meter-tall man has always been on Yu Xiaoshu's side. So now he suddenly jokes about fighting against the black team. Although he knows it is a joke, he is still a little scared.
And what is Yu Xiaoshu doing? ?
He is promoting "Mountains and Seas".
This TV series is only a few days away from being released.
At this time, Yu Xiaoshu felt that it was time to promote it.
As the first drama to be aired on New Year's Day, the trailer of "Mountains and Seas" has also surprised everyone.
“All of them are in dialect???”
“I thought they were speaking Mandarin.”
"But this TV show seems pretty good at the moment."
…
Following such a discussion, "Mountains and Seas" was officially launched.
The first episode mainly talks about the construction of hanging villages in order to let the people of Xihaigu live a good life, and the immigration work has begun.
However, the resettlement village was built on a desert desert, with no water or electricity and was hit by a sandstorm. The resettlement work that County Magistrate Yang had people do was very difficult. Seven families from Yongquan Village fled back overnight. County Magistrate Yang scolded Director Zhang and asked him to bring the people back.
Ma Defu was seconded by the Agricultural Machinery Station to the Diaozhuang Station to help. He had just graduated from the Agricultural School and was assigned a job. He was from Yongquan Village. Director Zhang immediately felt that he saw hope. The two pushed their bicycles to Yongquan Village. Director Zhang also told Ma Defu about the conditions of Diaozhuang. Although it was very difficult now, it would definitely develop in the future.
Ma Defu said that his father was the acting village director and that he would definitely be able to get the job done. Outside the village, his younger brother Ma Debao was playing with Mai Miao, Ga Wa, and Shui Wang. They were very happy to see Ma Defu back. As soon as Ma Defu got back, he heard the news that Li Shuihua was getting married, and he felt a little sad.
…
In the first three episodes, the characters have basically become clearer.
Of course, especially the third episode.
When Li Shuihua was pulling the cart alone, with An Yongfu, Xiaoyan and all their belongings lying on it, they walked away. The next day, Ma Defu saw a woman pulling a cart from afar and couldn't help but smile. Li Shuihua smiled sadly when she saw him.
Ma Defu wanted to take Li Shuihua to Director Zhang to apply for the quota. Seeing that he was busy taking care of Li Shuihua, Ma Hanshui was a little worried and wanted them to go to another immigrant village. After all, Ma Defu had to look forward now.
Ma Defu refused, and Ma Hanshui was furious and wanted to find Director Zhang. As a result, he met Li Shuihua and a woman moving things on the way, and An Yongfu and Xiaoyan were watching. They lived in a cave, and Xiaoyan was also sick, so Ma Hanshui softened his heart. Ma Defu brought several men from the original village and Xiu'er to help Li Shuihua reinforce the roof, and Li Shuihua was very happy.
Director Zhang was very moved when he heard that Li Shuihua had walked alone with her family for seven days and seven nights, and he immediately stamped his seal and approved the application. Now the target of 60 households having electricity access has been met, and electricity will be available soon.
…
It can be said that the first three episodes fully showcase the character of Splash.
Especially Shuihua’s sad crying and her aggrieved crying because of running away from marriage, they all left a deep impression on everyone.
Three episodes.
Very neat and tidy.
The plot is neither too slow nor too lame, and the acting of each character is so superb.
It’s hard to imagine this drama being unstable.
As a drama about poverty alleviation, it is reasonable to worry about it becoming false and empty.
But the first three episodes of this drama are quite exciting so far.
At the same time, everyone sighed that it was indeed Yu Xiaoshu.
Someone else said: "I just want to ask if there is any type that Yu Xiaoshu can't do???"
…
…
(End of this chapter)
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