Chapter 529 The decisive battle begins in advance (asking for monthly tickets)
Prejudice is difficult to correct.
What's more, Bai Suzhen and Yu Xiaoshu have been together for so long, and they know each other very well both mentally and physically.
For this reason, when Bai Susu was abroad, she did not take Xiang Yan's talk about Yu Xiaoshu to heart.
How to say it? ?
It was only when Bai Suzhen went abroad that she realized her previous narrow-minded view of the world. She believed that domestic film and television dramas had no influence on the world at all, and that no one abroad even watched domestic film and television dramas.
She once asked many people, and they said that no one had watched Chinese dramas for almost ten years.
In fact, let alone them, even Bai Suzhen hasn’t seen it.
Domestic dramas are either about romance or on the way to romance.
Teenagers, early love.
Twenty-something, young love.
Thirty or forty years old, middle-aged love.
Fifty-six years old, elderly love.
No matter what the subject matter is, no matter what the cast is, no matter what the plot is, in short, they are all about love.
In addition, domestic dramas have long lost the booming development they had in 2000.
In this regard, Bai Suzhen went abroad because she was disappointed with the domestic situation.
She did not regret going abroad. In fact, it was only after she came out that she realized the freedom and vastness of foreign countries. At that time, Bai Suzhen regained her long-lost passion. She absorbed Western knowledge like a primary school student.
When she was young, Bai Suzhen went abroad, but these two kinds of going abroad were different.
Bai Suzhen is indeed a talented screenwriter. Her growth and progress are rapid. As a result, within two years, she was able to write screenplays independently abroad. Her first work as a screenwriter, "Independent News", was especially well received.
The first season of this script has a total of 12 episodes. It can be said that it uses a Western narrative style to talk about the ethics of American journalists, some current situations in the United States, and also some reflections on society.
That's right.
The drama has been well received abroad and has swept various awards.
But Yu Xiaoshu had watched this drama, so he couldn't say that Bai Susu was wrong, but he knew that Bai Susu had actually completely given up Eastern thought. The scripts she wrote, her thinking, and her structure were all Western.
Democracy, freedom.
Those who obey me are democratic.
This style is of course easy to be liked by the West, and in fact, the drama is also highly praised in China.
Since "Independent News", Bai Suzhen has written several scripts, most of which are quite explicit and brave enough to speak out for society and for women.
In short, Bai Suzhen has a very strong reputation abroad.
Precisely because of this, there are many foreign actors in Bai Susu's "Rescue of the End of the World". When interviewed, Bai Susu said that science fiction has always been her dream, and she wants to make a science fiction that everyone will like.
Compared to what Yu Xiaoshu said, "The national is the world", Bai Suzhen said that movies are not divided into Chinese and Western, and this movie is not that narrow.
Good job.
Many people suddenly thought that Bai Suzhen's plan was quite grand.
You know, in China, many people admire the United States unlimitedly. That is why everyone is looking forward to Bai Suzhen's science fiction movie.
After all, compared with the actors in Yu Xiaoshu's movie, the actors in Bai Suzhen's "Rescue" are extremely strong, whether they are foreign or domestic.
Bai Suzhen did not comment on the advance screening of "The Wandering Earth".
In her opinion, this so-called advance screening is just a way to spend money on publicity.
Whether they are fans or professionals, can we trust their words???
Stop talking nonsense.
Those who can speak out are basically those who make a living.
Bai Suzhen sneered at the claim that the so-called previews of "The Wandering Earth" were randomly selected and that real audiences should be allowed to speak.
We are all insiders, and this kind of talk is just to fool laymen.
However, what Bai Suzhen did not expect was that people would be willing to spend so much money after the preview of "The Wandering Earth".
Overnight, "The Wandering Earth" became a hot topic, and almost 70% of people in the industry were praising it.
Among them, "Huaxia Film News", "See Movies", "One Week Movie", "Capital Entertainment News", "Maodu Entertainment News" and others all gave "The Wandering Earth" high praise.
That would have been fine, but what Bai Susu didn’t expect was that Yu Xiaoshu actually started a new topic.
Can "The Wandering Earth" bring a revival to science fiction???
This topic immediately rose to the top.
This reminded Bai Susu of the time she spent with Yu Xiaoshu. Yu Xiaoshu was so arrogant at that time. What made Bai Susu even angrier was that Yu Xiaoshu often PUA'd her and was a male chauvinist.
In short, it was because of her relationship with Yu Xiaoshu that Bai Suzhen no longer had any interest in men.
Man, it's not worth it.
Later, when Bai Suzhen learned that Yu Xiaoshu's marriage failed, she was even more excited, because in her opinion, Yu Xiaoshu deserved it.
But I didn’t expect that God is so blind.
Yu Xiaoshu was able to get back on his feet after his divorce.
It would have been fine if he just stood up, but he actually beat himself during the mission scene.
Bai Suzhen can fail, but she absolutely cannot tolerate herself losing to Yu Xiaoshu.
If Bai Suzhen, who has just returned from studying, cannot defeat Yu Xiaoshu, then all the things she has learned abroad during all these years must have been wasted.
So, for Yu Xiaoshu who is so inflated, Bai Suzhen just wants to laugh.
It is said that professional matters should be left to professionals. For the science fiction film "Rescue", it is directed by the well-known domestic director Li Xianlai, and the publicity and promotion is done by Kunlang Film and Television.
In recent years, Kunlang Films has not been idle. Since they acquired the well-known "Yi Ke Marketing Company" in the industry three years ago, they have been more active in the film industry.
For the movie "The Rescue", Kunlang Film and Television has launched an all-out attack in terms of marketing.
Needless to say, traditional media, compared to "The Wandering Earth" which is still discussing whether it can bring about a sci-fi revival, "The Rescue" has already begun to carry the gimmick of the revival of science fiction movies.
Information platforms, video platforms, ticket purchasing platforms, television, and radio are all all-round bombardments.
TV advertising is cheap nowadays anyway.
As for outdoor advertising, it goes without saying that this is especially true for bus waiting rooms, outdoor large screens, shopping malls, and even train stations and airports.
As for new media platforms, social platforms, Douhu, short videos, etc. are all occupied by "The Rescue".
How to say it? ?
The marketing direction of "The Rescue" is also quite interesting.
The several nodes they chose are all very critical. On the one hand, they call for world peace, that is, global integration, and everyone living together in Yuanxing Village. On the other hand, some outside actors are promoting it in short videos.
Some people always like foreign actors when they see them being a little more exciting and down-to-earth.
In addition, the promotion of "Rescue" was much earlier than that of "The Wandering Earth". It started to release information gradually since September last year.
For Bai Suzhen, she doesn't need to worry about the scheduling of this movie, because with Kunlang Film and Television, there will be no problem with the scheduling of this movie.
Moreover, Bai Suzhen does not need to do post-production or even publicity.
She is just a screenwriter. At most, she will participate when "The Rescue" premieres and starts its roadshow. As for other times, there is no need for Bai Suzhen to participate.
But even so, when people in the industry talk about it now, they basically put Bai Suzhen at the front.
This is the difference between a famous director and a top screenwriter.
You know, Li Xian has two good movies, but they are still inferior to Bai Suzhen.
The most important thing is that Bai Suzhen can also direct.
This time in "Rescue of the End of the World", Bai Suzhen played one-sixth of the plot, and her performance in this one-sixth was better than that of Li Xian.
Li Xian also acknowledged this point.
For this reason, Li Xian did not feel dissatisfied when the outside world attributed "The Rescue of the End of the World" to Bai Su Su and said that it was Bai Su Su's work.
He even enjoyed it.
Because in this case, if "The Rescue" does well at the box office, everyone will be happy, but if it does not, Li Xian does not need to be the first person in charge.
That's right.
If this "Rescue in the End of Time" really fails, then Bai Suzhen will have to be held responsible.
After all, the script is yours and you are the one who chose the casting, so no matter what, you are responsible for it.
There's nothing wrong with this.
Of course, for Li Xian, he doesn’t think that "The Rescue" will flop. On the contrary, Li Xian thinks that this movie can really bring some confidence to science fiction movies.
At the same time, Li Xian actually had some expectations.
He expects "The Rescue" to become the biggest winner of the Lunar New Year holiday.
If this is the case, then he also has a true masterpiece.
In the past few days, Li Xian has also cooperated with the marketing and promotion of "The Rescue", but the premiere is coming soon, and then the real fierce competition will begin.
Regarding the premiere of "The Rescue", Kunlang Film and Television originally decided to hold it on January 22, because this day happens to be the Little New Year, so they can prepare some better promotional materials by then. The movie is about the end of the world, so we should cherish it more in reality.
In short, if these publicity can be used well, it will be more effective.
However, what Kunlang Film and Television did not expect was that "The Wandering Earth" would come up with such a surprising plan, with a preview on January 15th, and then a large-scale preview on January 18th and 19th. In this way, if they had coordinated the publicity well, they would have been in a passive position.
For this reason, Kunlang Films decided to premiere the film ahead of schedule.
This basically means that it will collide with "The Wandering Earth" in advance.
Kunlang Film and Television has no choice in this regard.
Baiqian Media was the first to show its sword, so let’s fight.
Today, after "The Wandering Earth" dominated the hot searches at noon, Kunlang Film and Television held a meeting. In fact, as early as when it was scheduled for the Lunar New Year holiday, people had already paid attention to "The Wandering Earth".
There is no way
Although they are not very optimistic about "The Wandering Earth", who can blame it for being Yu Xiaoshu's work?
In recent years, when people mention Kunlang Film and Television, they seem to be mocking them as if they are idiots.
After all, Kunlang Film and Television signed Yu Xiaoshu in the first place, but later, when Yu Xiaoshu was not doing well, they kicked Yu Xiaoshu out with their own hands.
When running a company, don't be too Kunlang Film and Television.
This is what many companies often say privately.
As Yu Xiaoshu became stronger, they were naturally ridiculed more.
In fact, it’s still the same old saying, people often judge by results.
If Yu Xiaoshu still flopped after leaving Kunlang Film and Television, then people would not think that Kunlang Film and Television did something wrong. Some people might even give Kunlang Film and Television a thumbs up, thinking that Kunlang Film and Television was very wise to get rid of a piece of trash.
But who would have thought that Yu Xiaoshu would become a different person after leaving Kunlang Film and Television.
That's right.
Over the years, it is not only Kunlang Film and Television that truly regrets, but also Huxing Film and Television.
At the beginning, because of Zou Jun's relationship, Yu Xiaoshu finally came to Huxing Film and Television first, and the drama he wrote "I Am Yu Huanshui" became a huge success. However, everyone thought that this was due to the credit of the platinum screenwriter Luo Yuan and director Sun Hei, and then due to internal strife, Yu Xiaoshu was eventually abandoned by Huxing Film and Television.
That's right.
Huxing Films placed its hopes on Sun Hei, and then they gave up on Yu Xiaoshu.
And everyone knows what happened next.
Yu Xiaoshu joined Baiqian Media, and his works one after another were either phenomenal, phenomenal, or phenomenal.
There are a few more, although they are not phenomenal, at least they have broken even.
In this way, in just a few years, Yu Xiaoshu brought Baiqian Media from bankruptcy directly to a small or medium-sized film and television company, and it was even just one step away from becoming a medium-sized film and television company.
And in comparison?
Tiger Star Films originally thought that it would have the opportunity to move up, but in the past few years, it has lost money on everything it invested in.
Invested in a TV series, the male lead of the TV series engaged in prostitution, and then the TV series failed.
Invest in variety shows, variety show guests XD, and then it failed.
Investing in short videos, short videos are undergoing rectification and it’s over.
As for some movies, it’s similar.
So Tiger Star Pictures is actually a bit of a mess nowadays.
In such a situation, the new person in charge placed his hopes on Guo Han. He and Guo Han had been friends for many years, and the two were just about to join forces.
Tiger Star Films accounts for almost half of Guo Han’s films, and the publicity and promotion also belongs to Tiger Star Films.
In short, Tiger Star Films also tried its best this time.
In view of the preview of "The Wandering Earth", Huxing Films and Guo Han discussed it and decided to directly premiere it next week and start the promotion.
This time, the publicity and promotion costs of Guo Han's movie may be as high as 300 million yuan.
This is based on trust in Guo Han and also on trust in the success of Guo Han's previous films.
Because the advance screening of "The Wandering Earth" directly stirred up the Lunar New Year box office, the final battle began ahead of time.
…
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(End of this chapter)
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