Chapter 533: Literary Young Women Fall for This
Chinese science fiction is terrible, but Chinese animated films are equally terrible.
Let me put it this way, as for science fiction, everyone knows that there won't be any good science fiction movies coming out in the short term. In recent years, no one has any expectations for science fiction movies.
Then, for Chinese comics, it’s more complicated.
That's right.
It's just complicated.
Because Chinese animation always gives people hope, but always disappoints people.
It’s as if someone called for the revival of Chinese animation ten years ago, but ten years have passed and Chinese animation has been disappointing every year.
There is always a chance, but the opportunity never comes.
Just like someone in the industry said before, we can't always rely on "Cat Without Hair" to save our reputation.
This is so embarrassing.
Yes.
China's national comics have to rely on a low-level children's animation movie to save their reputation. Don't you think this is shameful enough? ? ?
In recent years, many people have actually been working hard.
But sometimes.
Just like we said before.
The harder he tried, the more he failed.
Domestic animated films are currently facing such a dilemma. Sometimes you can’t even say that many creators of domestic animation films are not working hard. On the contrary, they have worked very hard and are also challenging themselves in various ways.
But it doesn't work.
Chinese animated films always flop, and it’s not just a temporary flop, they always flop. Many people create Chinese animated films purely out of their passion.
This is actually a vicious cycle.
If there is no money, then naturally there will be no capital investment. Without capital investment, then naturally there will be no money to shoot. The production costs cannot be raised, and the quality will naturally be worse. Then the audience will not buy it, the box office will flop, and then the capital will have even less confidence.
Basically, animated films have been doing very badly in recent years. Except for the animated film "Cat Without Hair" which continues to make profits, other animated films basically lose money after each one they release.
Take "God Slayer", which was known as the savior of Chinese animation five years ago. This Chinese animation film was invested and produced with over 200 million yuan, and it was adapted from an IP "God Slayer" in Chinese classical mythology.
This is a standard ancient Chinese myth. It basically tells the story of a man who believed in God, found out that God was just a liar, and then eventually killed God.
My destiny is in my own hands.
God is just a liar. I don’t believe in God. I only believe in myself.
It's not that no one has filmed this story before, but the films weren't very good. They were basically made into TV series with love scenes randomly added in, and there were even fewer in the animated film category.
Because special effects are the most expensive.
This animated film was actually also produced by October Culture, and the main slogan at the time was still "The Renaissance of Chinese Animation."
Then such an animated film only earned 70 million at the box office.
A box office of 70 million is not a small amount for a low-cost animated film, but for a film with a production cost of over 200 million and a publicity and promotion cost of tens of millions, this is not even enough to cover the publicity costs.
As a result, October Culture did not recover for almost three years and was almost on the verge of bankruptcy. In the words of the boss, he had to go out and take on some outsourcing to support the company.
Later, October Culture also made some summaries on why the animated film "God Slayer" failed. They believed that they put too much effort into visual effects and changed the characters of the male and female protagonists.
How to say it? ?
The original owner was just a story. The male protagonist had no love line. Not only did he not have a love line, there were no other so-called descriptions. This mythological story was very short, with only 1,200 words.
Well, 'October Culture' has made a lot of expansions in these 1,200 words. There is no doubt that they are serious about it. According to them, the script alone has hundreds of thousands of words, and then they have made various expansions to the characters.
Originally, October Culture wanted to make "God Slayer" into a big IP, and invested 200 million yuan in this first movie. It can be said that they increased their efforts in special effects, and at the same time made considerable preparations for the world view and characters.
Then, because the male protagonist is relatively ugly, and the female protagonist is relatively saintly, she is the type who will use her love to influence you even if you hurt me, even if you hurt civilians, even if you hurt the whole world.
Such a Virgin Mary is destined to be unpopular.
The plot twists several times because of the heroine's bad behavior.
Who likes to watch this???
The most important thing is that no one expected that the male protagonist in this animated film was made to be quite ugly, looking like a gangster.
You know, no matter what, the male protagonist may not be handsome, but he must be clean.
The creators explained this reason in an interview, saying that the male protagonist is actually an ordinary person around us, and that this appearance is very normal.
Many viewers do not buy into this.
"I'm sorry, the ordinary people around me don't look like this."
"That's right. If this were a foreign movie, I think it would be a bit insulting to us Chinese people."
"Haha, I think so. This one really won't work."
…
Today's audiences have passed the stage of being educated.
What everyone hates the most is that the main creators have their own personal opinions, and it would be fine if they just had their own personal opinions, but they also want the audience to approve of them.
How is it possible???
Just like some martial arts dramas, they could have had handsome men and beautiful women, but ended up using ugly men instead. What do you mean by diverse aesthetics? ?
The problem is that fucking aesthetic diversity isn’t like this.
This is actually as if we have been PUA'd by the West. The key point is that many times, Chinese characters in Western film and television dramas are either made to look ugly or stereotyped. In short, it makes people feel uncomfortable no matter how they watch them.
Many times, whoever defines "beauty" has the right to make the choice.
But that is the West.
What Yu Xiaoshu has always wanted to do is to break this so-called definition.
Beauty can be diverse, but you can't lie with your eyes open.
To this end, Yu Xiaoshu is preparing to bring about change through one movie after another.
In this regard, we can only rely on movies.
As for the failure of the movie "God Slayer", it also made October Culture reflect. After all, the audience let the box office speak for themselves, so they naturally had to change direction.
It is precisely because of this that the film "Old Li Celebrates the New Year" came into being.
Originally, October Culture wanted to turn the movie "Godkiller" into an IP, but with the first movie being such a flop, what's the point of creating an IP?
After several years of replenishment, October Culture now places its hopes on the movie "Old Li's New Year".
But to be honest, they don't have much money after all, and the major film and television companies don't have much confidence in this movie. As a result, "October Culture" has no money for publicity and promotion.
The promotion of this movie really depends entirely on tap water.
The publicity and promotion was extremely miserable.
This time, Guo Han and Zhou Ming are friends after all, and Guo Han sincerely thinks that the animated film "Old Li Celebrates the New Year" is good, so he promoted it during the live broadcast.
"I believe that Chinese animation will definitely get better and better. Please support the movie "Old Li's New Year"."
Guo Han finished speaking and then stopped talking.
Then, the microphone came to Zhou Ming.
Zhou Ming looked at everyone and said, "First of all, thank you Director Guo for inviting me to the premiere of "One World". I always feel that there is no competition between Chinese filmmakers. We are united and help each other. When I was filming the animated film "Old Li's New Year", I received a lot of help from my predecessors, so I hope everyone can go and watch it and support our Chinese animation..."
kindness.
It's almost just a publicity stunt.
Next is the director of the movie "Blind Date". This director is considered an oddity in the industry. He is not just an oddity in the industry, but he is also an oddity for the audience.
His name is Ding Yong. He studied directing, but he started out as an actor. His acting skills were okay when he was young, but after he got married, his acting became worse and worse after he turned 32.
Not only is his acting bad, but he is also rather greasy and has a bad character, so people in the circle don't like him very much, and the audience doesn't like him either.
Then what? ? ?
He became a director.
This is quite similar to some other people, that is, there is no way for me to be a director, because no one wants me to act anymore, so I can only be a director.
But other directors think about finding a good script, a good assistant director, and then doing everything they can to make a good movie.
But Ding Yong is not like that.
He is a typical person who wants to take shortcuts. The first movie he directed was to ride on other people's popularity, the second one was to plagiarize other people's plots, and the third one was just a variety show.
In short, there is absolutely no lower limit.
But how to say it???
He has not lost money on any of these three films.
You have to know that there is no bottom line in the entertainment industry, especially as long as you can make money, there will definitely be countless people willing to support you and give you opportunities.
Ding Yong is like this, so he filmed another movie called "Blind Date".
From the very beginning, everyone didn't take "Blind Date" seriously. After all, Ding Yong's movies were just bad movies. At most, the movie wouldn't lose money.
Not losing money is a victory.
Ding Yong is very open-minded about this.
Guo Han invited him to attend the premiere, so he came naturally. He came with his wife Tao Xiuxiu.
Tao Xiuxiu is an actress, but she has basically not had any famous works in recent years, and no one can even remember her important roles.
As an actress, she gained fame through scandals and hype.
When two people get married, it actually seems like they appreciate each other.
The two of them showed their affection without caring about the outside world's eyes.
Whether it's major award ceremonies, premieres, or other commercial performances, they basically both show off.
This time it was no surprise.
When they were interviewed, the two first praised Guo Han. Ding Yong especially said, "Although I am a few years older than Director Guo Han, he is my senior. I still need to learn a lot from him when making films. I came to the premiere of "One Life" with an attitude of learning."
Ding Yong's remarks were quite well-spoken.
Tao Xiuxiu, who was standing by, did not forget to promote the show for her husband. This was a live broadcast, and many people were watching it. She expressed the hope that while watching "One Life", everyone could also support "Blind Date". She said with some distress: "My husband's hair has turned white because of this movie."
Other directors followed closely behind.
Among the several movies in this Spring Festival, except for Chen Feng and the main creators of two other animated films who did not come, the main creators of other movies all came.
In addition, there were some others who came to show their support.
Yao Qing did not show up at the premiere of the movie "Rescue" because he was doing the post-production of the web drama. But this time for Guo Han's movie, Yao Qing brought Ding Xiaoman with him.
When walking on the red carpet, Yao Qing was asked about which Spring Festival movie was better. He smiled and said, "How can I answer this? No matter how I answer, it's easy to offend people. But I still trust Director Guo Han, so I plan to watch his "One Life" before I make a decision. As for the other Lunar New Year movies, Chen Feng and I have been friends for many years. I believe in his movies. I'm sure he can't be wrong..."
Yao Qing is not a fool.
Besides, Yao Qing has no interest in this Spring Festival movie, so why would he offend anyone???
As for Yu Xiaoshu? ?
Don't be funny.
In such an occasion, if Yao Qing mentioned Yu Xiaoshu, wouldn't that just be giving Yu Xiaoshu some attention? ? ?
Moreover, Yao Qing did not even give these reporters any chance to ask any more questions. He just took Ding Xiaoman away.
"Manman, you might run into Yu Xiaoshu in a while, so remember to smile. We must remain magnanimous in such occasions."
Yao Qing reminded Ding Xiaoman: "Today's protagonist is Guo Han. Since we are here, we should give Guo Han some face."
Ding Xiaoman knew it in her heart, but she was still moved and said, "Hubby, if you hadn't told me, I wouldn't have known."
"It's okay. I'll take care of everything."
Yao Qing gently patted Ding Xiaoman's hand and said.
He really enjoyed this feeling.
The reporters felt a little regretful because they wanted to ask Yao Qing some sensitive questions, but Yao Qing passed away before they could ask him.
This old-fashioned guy.
Then the reporters can only place their hopes on Yu Xiaoshu.
But they were also disappointed.
Yu Xiaoshu didn't even walk the red carpet.
He wore a mask and came to the premiere very low-key.
Yu Xiaoshu did not come alone.
He came with Su Qing.
"Thank you, little tree."
Su Qing was very happy when she learned that Yu Xiaoshu invited her to attend the premiere of "One World", because Su Qing really wanted to watch the movie "One World".
She felt that Yu Xiaoshu really understood her.
Yu Xiaoshu actually didn't understand this, she just thought that the literary young woman would definitely fall for Guo Han's tricks.
After all, many literary young women are like this.
I like watching art films.
…
…
(End of this chapter)
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