Chapter 307 Who said "Holding Grandson" can't save sales?
November 1st is the day when all major magazines publish new issues.
Popular magazines like "Readers' Home", "The Best Novel", "Starlight Chats", "Strange Talks", "Favorite Short Stories", etc. generally publish two editions a month. After all, they are all best-sellers.
In particular, "Reader's Home" has been used as the test paper for the middle school entrance examination and the college entrance examination in recent years. Because of this, "Reader's Home" is quite famous among students.
Even junior high and high school teachers basically recommend everyone to read "Reader's Home".
Just think about it, when parents hear this, they will naturally buy "Reader's Home".
So among these magazines, Reader's Home has the highest sales volume.
In addition to this is "Favorite Short Stories".
For example, "Zuixin Xiaoshuo" is famous for its short and concise "story collection", and "Xingguang Zatan" is mainly an entertainment magazine. Basically, it writes about whoever is popular and interviews whoever is popular.
Why does "Starlight Chat" have such high sales?
Because this magazine is all about making money from fans, but fans are the easiest group to make money from, so the sales of "Starlight Chat" are naturally quite good.
"Strange Stories" is a film about ghosts. Although it is a niche film, it has many die-hard fans.
In addition to this, there is "Favorite Short Stories". "Favorite Short Stories" is quite mixed, but each one is quite a classic. Several big names in the short story world, such as "Cicada", "Grasshopper", "Beiyan", etc., all contribute to "Favorite Short Stories" regularly.
Not only that, "Favorite Short Stories" will occasionally invite some new generations to join. For example, in this essay contest, the title promoted on the cover of the magazine is "Ping Guang".
Pingguang is a sophomore student currently studying at the Imperial Capital Normal School. He is a new generation of outstanding people. Several of his previous short stories have won awards, so Pingguang also participated in the essay contest organized by the "Favorite Short Stories" magazine this time.
He wrote "The Eldest Grandson".
The publisher of 'Favorite Short Stories' thinks that this manuscript is the well-deserved first place, and they even think that this manuscript is the best short story of the year.
So when this issue of "Favorite Short Stories" was put on the shelves, the cover was naturally given to Ping Guang.
'Ping Guang's new work "The Eldest Grandson" reveals the illusion of favoring sons over daughters.'
It can be said that Ming Huanghuang’s covers are all promotions for the short story "The Eldest Grandson".
At 8 o'clock, all major magazines had completed distribution. At the same time, Minan, who was getting ready for work, came to the newsstand downstairs to buy a few magazines.
"Favorite Short Stories" is a must-buy for Minan every issue.
She liked reading "Reader's Home" when she was a student. From junior high school, high school and even sophomore year, Minan liked "Reader's Home". At that time, she thought it was really well written.
It's all chicken soup for the soul.
But after entering university and starting to work and study in her sophomore year, Minan felt that Reader's Home was becoming more and more like chicken soup.
The reason you fail is simply that you didn't work hard enough.
Why I succeed is because I have suffered so much.
No matter what happens, just keep a good attitude.
In short, Min Nan used to believe in all the inspirational stories, but as she grew up, especially after graduating from college, she could no longer stand them.
No wonder the market of Reader's Home has always been students. Indeed, apart from simple students who are easy to fool, who would still believe in this chicken soup for the soul after being beaten by the society?
So, in recent years, Minan has basically stopped reading "Reader's Home". She basically reads "Favorite Short Stories", and then the three books "The Best Novels", "Starlight Talks" and "Strange Talks".
These four series are published twice a month.
One issue on the 1st and one issue on the 15th.
"Let's take these four. I..."
Originally, Minan was planning to just take the four books as usual, but then she saw Feng Yang Magazine, especially the cover which was a promotion for Holding Grandson.
interesting.
One is "The Eldest Grandson" and the other is "Holding Grandson".
Moreover, the prices of five magazines like "Reader's Home", "Favorite Short Stories", "The Best Novels", "Starlight Chats" and "Strange Talks" are 8 yuan, but the price of "Feng Yang Magazine" is 6 yuan.
Not only that, because the sales volume is not as good as expected, Feng Yang Magazine only publishes one issue a month on the 1st.
In this way, Minan bought 5 magazines in one go, and then after returning to the unit, she prepared to go home and read "Favorite Short Stories" first.
"The Eldest Grandson" is indeed a story about favoring sons over daughters. It mainly tells the story of the eldest grandson of the Old Li family, and expresses the sadness of a family that favors sons over daughters from the perspective of the eldest grandson.
But how to say it?
It's a bit too pretentious.
As the eldest grandson, he had received various benefits, but he insisted that this was unfair.
Isn't this just a whore putting up a memorial arch for herself?
Originally, Minan thought there would be some irony and even some reversals.
The result is no.
Basically, there is no reversal in this article, which makes Minan quite uncomfortable.
The writing is good.
It is quite good that a story about male chauvinism was told well in less than 4,000 words.
But not good enough.
Then, because she thought that the names "Eldest Grandson" and "Holding Grandson" were similar, Minan did not read "Eldest Grandson" and then look at other articles in the magazine as usual. Instead, she directly picked up "Feng Yang Magazine" and turned to "Holding Grandson".
'Second in the world? ? '
Looking at this pen name, Minan found it quite funny.
Her first reaction was that this was probably written by a young person as well. After all, only a middle school student could come up with such a pen name.
Originally, Minan had no hope.
But when she started watching "Holding Grandson", she was a little stunned.
Then the more I looked, the more surprised I became.
This was definitely not written by a young person.
The irony is so strong.
The writing style is too sophisticated.
And there is irony all the time.
From the beginning to the end, from Old Lady Wang wanting to hold her grandson, to Old Lady Wang wanting to avenge her grandson.
【Old Mrs. Wang just cried for a long time; after she finished crying, her old eyes widened: "It was taken out! How can he live if it was taken out? Sue the hospital! How can such a heavy grandson only live for one day? It's all the hospital's fault, those traitors!"
Old Mrs. Wang asked her mother-in-law to go to the hospital to make a scene. Her mother also wanted to take her daughter out as soon as possible, because the hospital was unreliable!
The daughter-in-law was brought out; how could she sue if she hadn’t? Not long after she was brought out, the daughter-in-law’s stomach cracked, and applying “postpartum rejuvenation cream” was useless. She died without saying a word. Well, the two cases were combined into one, and Mrs. Wang sued the hospital. She had to avenge her grandson and daughter-in-law even though she was dead.
…
Even at the end, it is still full of irony.
A sad ending.
Old lady Wang's grandson died, and she was the one who killed him. If her grandson had stayed in the hospital obediently, he would have been fine. But Old lady Wang forced her grandson to come out for the sake of face, just for the "third day bath".
Let me explain here that bathing the baby on the third day is an old custom. On the third day after the baby is born, a bathing ceremony is held, and relatives and friends gather to wish the baby good luck. This is called "bathing the baby on the third day", also known as "bathing the baby on the third day".
The purpose of "washing the third day" is, first, to wash away filth and avoid disasters; second, to pray for good luck and blessings.
Think about it, Mrs. Wang is a well-known figure, so she must have a 'third day' celebration for her grandson.
So she killed her grandson, and not only that, she killed her own daughter-in-law as well.
But Old Mrs. Wang didn't think she was wrong.
Not only did Old Lady Wang not think she did anything wrong, but her in-laws also didn't think she did anything wrong.
Whose fault is it?
It's the hospital's fault.
This scene is too familiar.
Wasn’t there a similar situation a while ago? The woman who had just given birth should have been hospitalized, but her family members forcibly took her away, and then when something happened to her, they blackmailed the hospital.
This plot of less than 6,000 words is simply full of twists, twists, and twists, irony, irony, and irony.
At the same time, human nature has reached an extreme.
Preferring sons over daughters is one aspect.
Medical disputes are one aspect.
And this feudal ideology is even more powerful.
So, compared to "The Eldest Grandson", "Holding the Grandson" is really quite good.
Thinking of this, Minan directly recommended in the group: "Go buy a copy of Fengyang Magazine. I think the article "Holding Grandson" is really great."
Cui Sheng, who was preparing to attend an event outside, was stunned when he saw the message in the group: "Feng Yang Magazine?"
The youngest grandfather: "I remember this Fengyang Magazine was about to go bankrupt."
Xiao He Guo Ma: "It seems that there was an essay contest recently, but it's useless because Dingsheng Culture also founded this essay contest."
A rabbit watching a drama: "Oh, now I remember that because All Is Well was so popular, Feng Yang Magazine held an essay contest, mainly on the topic of 'preferring sons over daughters'..."
…
Everyone in the group started chatting.
Culture and entertainment are inseparable.
So, although these people pay attention to things in the entertainment industry, they also pay attention to things in the cultural circle.
Cui Sheng went directly to a small newsstand and said, "Give me a copy of Feng Yang Magazine."
The newsstand owner frowned and said, "No more."
"there is none left??"
Cui Sheng was also a little surprised.
"Yes, normally this Feng Yang Magazine doesn't sell well, but I bought 10 copies of this issue, and they were all sold out just now."
The newsstand owner was even more surprised.
He knew that not many people bought Feng Yang Magazine. Sometimes, even 10 copies could not be sold in a month, and it might even be good if only two copies could be sold in a month.
This time, the staff at Feng Yang Magazine said that this issue would definitely sell well, so he decided to purchase 10 copies.
I never expected this.
In less than 2 hours, all 10 books were sold out.
So just now the owner of the newsstand has called to request for purchase of goods.
In fact, it wasn't just him. Owners of other newsstands also started making calls.
All the goods in this shop in Didu have been sold out.
Newsstands may want fewer copies, but some bookstores are prepared to order hundreds of copies because they find that the number of copies has suddenly increased like bamboo shoots.
Some people who come to buy "Favorite Short Stories" will also buy a copy of "Feng Yang Magazine".
You should know that the sales volume of each issue of "Favorite Short Stories" is about 300,000, but the sales volume of "Feng Yang Magazine" is less than 30,000.
This time, Feng Yang Magazine wanted to take a chance, so they printed 100,000 copies.
In their opinion, these 100,000 books might end up in a backlog.
Even the magazine's boss has expressed his opinion.
The magazine was already struggling to make ends meet, and now they don't know how to be frugal.
100,000 copies.
You think Fengyang Magazine is a best-selling magazine.
Can a piece of writing titled "Holding Grandchildren" boost sales? ?
How is it possible???
The boss's office.
Liu Fengyang looked at the editor-in-chief Li Shang and said, "Old Liu, you are too radical this time. I know you want to save our magazine, but you can't be so risky even if you want to save it."
The editor-in-chief also sighed and said, "Yes, Lao Liu, if I had known in advance, I would never have agreed. 100,000 is too much."
Li Shang was also silent.
He was speechless.
What are you talking about?
Saying that he suddenly had a brain tic and then thought of taking a chance? ?
At this moment, Xiao Hai, who was in charge of answering readers' calls, came in. She said excitedly, "In just two hours, more than 30 readers called to tell us that the article "Holding Grandson" was so well written, and another 30 said they couldn't buy the magazine."
"kindness??"
The three people in the office were slightly stunned at this time.
Then, Xiaofei, who was in charge of the shipment handover, came in and said excitedly, "Mr. Liu, all of our remaining 80,000 copies have been ordered."
"What did you say???"
Liu Fengyang jumped up suddenly: "The remaining 80,000 copies have all been ordered?"
"Yes, all of them have been booked. Not only that, but there are still many people who want to continue to reserve them, so you have to contact the printing factory and print more copies."
Xiao Fei said.
Five minutes later, Liu Fengyang confirmed it after he personally called several bookstores with whom he had good cooperation.
The right time, the right place, and the right people all come together.
Because of the similarities between "The Eldest Grandson" and "Holding the Grandson", many people bought a copy of "Feng Yang Magazine" when they bought "Favorite Short Stories". And because "Holding the Grandson" was so wonderful, more people began to promote this short story.
In just half a day, the article "Holding Grandson" in Fengyang Magazine became popular, and more people began to want to buy it.
Besides, today is Friday, and everyone is a business person. Tomorrow is a day off, and they have to purchase goods.
So, the phone of Fengyang Magazine was flooded with calls.
Just now, Liu Fengyang and the editor-in-chief said that an article titled "Holding Grandson" could not save sales.
But now the facts are before us.
An article titled "Holding Grandson" can actually save sales.
"This time, maybe we can actually get into the top five."
Liu Fengyang said with some excitement.
Li Shang also said excitedly: "Boss Liu, you are too narrow-minded."
…
…
(End of this chapter)
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