Even if the product is stocked in every supermarket, if consumers do not have enough awareness and the product relies entirely on word of mouth, the cycle will be very long.
But when it comes to advertising, to be honest, the millions Zhao Xiaoyang has may not be enough to make a big splash.
"Uncle Guan, I've already thought about this. CCTV is about to air the new season of "Searching for Chinese Flavors," which is quite popular right now. I'll put a free ad on it."
Zhao Xiaoyang smiled and said, "If I were to buy this ad directly, it would cost at least tens of millions, right?"
"When the time comes, I will immediately launch a hot product on Taobao. At least it will have a certain sales volume in Hailing City. Then word of mouth will spread and everything will be fine."
Zhao Xiaoyang said this with full confidence.
Word of mouth is his greatest asset.
And it is absolutely hard currency. He has relied on this to get to where he is today.
Hearing this, Guan Yun and Li Qiangdong looked at each other, and suddenly slapped their thighs and understood.
"Oh, I almost forgot, you have a relationship with Teacher Xia Baoguo. This path really has potential!"
Guan Yun's eyes finally showed some appreciation.
When he first heard Zhao Xiaoyang's idea, he did think that Zhao Xiaoyang was just acting rashly, but now that he came to his senses, he couldn't help but look at Zhao Xiaoyang with admiration.
This guy is quite good at seizing business opportunities.
Guan Yun and Xia Baoguo actually had no personal relationship, so he didn't think of this level at first, but now his thoughts suddenly became clear.
Li Qiangdong nodded repeatedly. "Then, Xiaoyang, I'll help you apply for a trademark right away. Then, relying on Xunwei Huaxia's advertising, we can run physical ads in distribution channels throughout Hailing City. All we need to do is put up a Xunwei Huaxia sign on the shelves of several major distribution channels."
"With local brands and consumer curiosity, we can take a solid first step."
"Haha, Old Li is right. I have another idea. That's to get a few electronic screens to expand the publicity! For example, bus stop signs or something. Talk to Zhong Jianye about this. It shouldn't be a problem."
this……
When Guan Yun said this, Li Qiangdong shook his head. "Old Guan, you're used to big business, so you're always spending big! But the advertising expenses are not small, at least several million a month. It's a bit risky for Xiaoyang."
Hearing this, Zhao Xiaoyang's eyes turned.
He is not worried about risks.
As long as we can sell the first wave, it will definitely create a trend later on.
But he was a little reluctant to invest several million.
Because his scale is not large, and he can't expand it because the output is so small. Even if he adds walnuts from Nanshan Village, the output will not increase much.
It would be great if we could become a brand that is well-known locally in Hailing City.
How long will it take to make back millions?
At this moment, Guan Yun also reacted. After a moment's hesitation, he smiled and said, "Haha, that's easy! I have some friends in real estate. Let's have them put up elevator ads in a few residential communities. Let's start with one pilot in each of the high-end, medium-end, and low-end communities. I'll negotiate the price. I can get it done within 500,000 yuan. How about it?"
Five hundred thousand?
Zhao Xiaoyang did some calculations in his mind.
This investment plus production will cost over one million, which is a considerable investment.
But then again, when it comes to doing business, especially a business like his that serves the entire city, the investment is not high at all.
But if it is just someone with a few million in his hand who wants to invest, he still has to think twice.
As for Zhao Xiaoyang, he only thought about it for three seconds before agreeing directly: "Okay, Uncle Guan, I'll leave this to you."
"Then the next thing to consider is the issue of plant and equipment."
Guan Yun nodded. "After Xiaoyu told me yesterday, I thought about the equipment and it's not a big problem. Old Li, isn't Hu Yunjin from your Tea Association quite well-connected? Asking him for help can quickly get it done."
"As for the factory building issue, Xiaoyang, if you need it, you can use my idle factory building."
"No, no, no, Uncle Guan, I don't need a very big place. I plan to build two rooms in my own village."
Zhao Xiaoyang said, "I've never done the registration procedures before, so I need some help."
"Haha, that's even easier."
Guan Yu finally found an opportunity to stand up: "Xiaoyang, I'll let the relevant people in the company run this for you, you don't need to worry about it."
"OK!"
That's exactly what Zhao Xiaoyang meant.
It seems that consulting with these people today was helpful. We were able to sort out some minor details in a matter of minutes. And they were all professional opinions. You know, these things are also very troublesome for people who are just starting a business.
And you never know if you might accidentally fall into a trap.
With Guan Yun and Li Qiangdong helping to check things out, there will naturally be no problem.
Zhao Xiaoyang was smiling broadly at this moment. It was time to give them a taste of sweetness. He then said, "Okay, that's pretty much it. I think it's almost time. How about we go to my restaurant and eat and talk?"
When Zhao Xiaoyang said this, everyone in the room stood up and nodded at the same time as if they had been trained.
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