This ad contains much more than people initially expected.
No one expected that Zhou Yiyang and Pepsi could cram a complete story into an online advertisement.
Guan Fei opened Douban out of habit and opened eight groups with a fun-loving attitude.
She wanted to see what the eight groups that had just been arguing would say after seeing the new Internet advertisement.
Just as she had guessed, the vast majority of posts on the homepage were discussing the advertisement, which showed how successful Pepsi's online advertising was.
This level of discussion is comparable to a movie.
Crazy Recommendation, Pepsi's new ad is amazing!
"Is this Mr. Zhou's strength? He can shoot an advertisement that's more exciting than a movie!"
Ahhh, I'm crazy, this ad is so good!
"Will there be a sequel? I really want to see the story of Glee. I know how to get in!"
…
Looking around, these titles are almost all positive feedback, which shocked Guan Fei. She even suspected that Zhou Yiyang had hired some internet trolls to achieve the current effect.
Of course Zhou Yiyang would not do such a boring thing. Now he is sitting alone in the hotel room, video chatting with Zhang Yiling.
"Wow, I saw the ad on TV!" Zhang Yiling said excitedly. Zhou Yiyang could see her waving hands in the video and feel her joy.
"How do you feel?" Zhou Yiyang asked with a smile. He had just finished watching the advertisement and was about to go to the restaurant downstairs to eat something, but he didn't expect Zhang Yiling to call him directly for a video chat.
"Honestly, I was actually quite moved by what I saw, and I felt like crying," Zhang Yiling said somewhat sheepishly. "Although I've never experienced such unfair treatment since I was a child, I know there are people like this out there."
"This is probably the highest praise I've ever heard," Zhou Yiyang smiled. "But it's not all my credit. The original plot was also provided by Pepsi."
"But you must have made some changes," Zhang Yiling said confidently. "Did you change the ending? Because I feel like the original ending should have been more family-friendly."
"That's right." Zhou Yiyang nodded. "So it took me a lot of effort to persuade him successfully. After the change, I was actually under a lot of pressure. Fortunately, I just looked at the comments from netizens around the world, and it should be pretty good."
"It's more than good," Zhang Yiling said, sitting in front of her computer. She had her hair tied up and looked much more energetic. "I think it's fantastic! This is probably the most memorable commercial I've seen recently. And I have a feeling you'll be filming a sequel."
"Oh?" Zhou Yiyang carefully stroked his chin, where a little stubble remained, but this did not affect his appearance. "So confident? Why do you think so?"
"Because you deliberately changed the ending. Generally speaking, you're not the kind of director who deliberately pushes the envelope. You wouldn't change the ending simply because it's thought-provoking. After watching the new ending, the audience's biggest feeling is actually that they want to see this group of brave people go further to realize their dreams."
After a lengthy speech, Zhang Yiling took a sip of water and continued, "Another reason is that 'Kingdom' and 'Asian Horror Stories' have helped your platform conquer Korea and many markets in Asia, Africa, and Latin America. Now you definitely need an American drama to be released in the US to attract more people to your platform. What do you think of my analysis?"
Zhou Yiyang nodded repeatedly. Zhang Yiling still had a long-term vision. "Yes, your analysis is absolutely correct. I negotiated with PepsiCo at the time, and they finally decided to increase their investment in this American TV series. So this is both an online advertisement and a trailer for the TV series. However, it's probably still a while before the show goes online, so this news won't be made public yet."
"I know." Zhang Yiling nodded immediately, then smiled. "I can't wait to see this drama! Youth campus dramas are not only popular in China, but also in America! I can already imagine the four sisters becoming all-round stars in American movies, TV shows, and music!"
"That's hard to say," Zhou Yiyang said modestly, "Whether it will explode or not depends on luck."
Zhang Yiling chatted with Zhou Yiyang for a while about the interesting things that happened around her before hanging up the video call.
Zhou Yiyang glanced at his laptop and chuckled.
Tang Yue was shaking Wang Xingrui's arm violently at this moment, and it seemed that Wang Xingrui was about to be shaken unconscious by her.
“Wait, wait a minute…” Wang Xingrui’s eyes were blurry: “Don’t be so excited, I can’t hear what you are saying clearly!”
"Ruirui, do you know that your song is a hit!" After Tang Yue said this, she started screaming. Those who didn't know her would think she was the original singer of this song.
"Really?" Wang Xingrui only knew that the commercial they shot this time had a very good reputation all over the world, but she thought that everyone would only pay attention to the plot and would not pay attention to the songs in it.
"It's definitely true," Lin Xuan'er said confidently. "Your song fits the plot perfectly. Anyone who's seen the commercial will never forget it. And if you take this song on its own, it's also very nice and inspiring."
"Yeah, everyone in my circle of friends is talking about your song, and a lot of people have copied the lyrics." Su Yin said with a smile: "Rui Rui, it seems that you have inspired a lot of people with your singing!"
Wang Xingrui scratched her head and said shyly, "I, I'm lucky. If I were to sing this song to you, the effect would be the same."
Who knew that as soon as she finished speaking, the four of them shook their heads in tacit understanding.
"It's different, completely different." Lin Xuan'er said firmly.
"How can this be the same?" Tang Yue's eyes widened. "I can't even hit the high notes!"
"Besides, our singing doesn't have that kind of power," Su Yin gently put her arm around Wang Xingrui's arm. "Ruirui, you're the perfect fit for this song. If you hadn't sung this song, our commercial wouldn't have received such good reviews. We really complement each other!"
"Okay!" Wang Xingrui finally accepted the credit with a smile. "But after this song is available on streaming platforms, won't it affect the performance of 'Havana'?"
"No, at least not this week," Lin Xuan'er said seriously. "The charts coming out next Tuesday should be the peak for 'Havana.' If it can't even top the charts, then there's no chance of it ever reaching the top."
Their happiness didn't last long, as they started to worry about their results next Tuesday.
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