#Wen Yuan confirmed to participate in "Zhan Jie"# (explosive)
"Really?" Lin Xuan'er was very surprised: "Sister Wen Yuan is actually participating!"
At this moment, Tang Yue suddenly laughed excitedly. She came close to Lin Xuan'er and said in a accusing tone:
"Xuan'er, why do you have such thoughts? Do you subconsciously think that Sister Wen Yuan is losing face by participating in 'Sister Killing'?"
Lin Xuan'er was caught off guard by Tang Yue's argument and was momentarily speechless. "No, no, why would you think that? I, I just... well, I did think she wouldn't participate in a show like this given her status."
Luo Chen laughed at the side. "It's normal for Xuan'er to think that way. We can't blame her. After all, Sister Wen Yuan's status and popularity are so high that she really doesn't need to appear on variety shows anymore. And haven't many people speculated that 'Sister Zhan' is a girl group audition? Singing and dancing would be too tiring for Sister Wen Yuan!"
"That's why it's so interesting!" Wang Xingrui said seriously: "In my memory, Sister Wen Yuan is always dressed beautifully, standing in the middle of the stage and singing a song gracefully. No matter how difficult the song is, she always performs so calmly and easily. But I really want to see her dance!"
"That's true," Ling Hu also laughed. "Brother Yang is really amazing. With Sister Wen Yuan joining us, I guarantee that the popularity of 'Sister Zhan' will not be low. In other words, the most popular variety show of the year has been booked."
Not only do these artists think so, but people in the industry also think so.
Since yesterday, Guan Fei and Bai Yangyu's phones have never been quiet.
Almost everyone is looking for them, including those from TV stations, new media, and those who don’t touch anything.
These people came to them for the same thing: "Sister Who Overcomes Troubles".
The TV station is now offering various generous conditions, even using their only live broadcast license for a talent show in exchange for the live broadcast rights of "Sister Zhan".
As we all know, the online broadcasting platform for "Sister Zhan" is definitely Moonlight. Several other online platforms also believe that Zhou Yi Yang is unlikely to be broadcast on multiple platforms, so they did not come to compete for it.
But in China, Zhou Yiyang couldn't buy a TV station, so if he wanted to broadcast on satellite, he could only cooperate with local satellite TV stations.
Such a variety show that is destined to be popular is a hot commodity in the eyes of these satellite TV stations and everyone wants it.
The demands of the self-media were lower; they hoped to get some inside information from Guan Fei. Their reward, of course, was free marketing for "Zhan Jie."
Before Yiyang Entertainment's official announcement, a marketing account had indeed predicted Wen Yuan's future. This account, which originally had only a few hundred thousand followers, gained a million followers in a single day, making other self-media outlets envious.
As for the brands, their idea is even simpler. They all want to be sponsors of this variety show.
What Guan Fei hates most is the satellite TV station. She has no decision-making power, and before Zhou Yiyang speaks, she can only talk over the same old things to deal with them.
Their favorite is definitely the brand. As long as it doesn’t have a dark history, they will accept it.
Finally, Guan Fei calculated that "Sister Zhan" had not even finalized its cast, but the variety show already had double-digit sponsors.
The naming rights were taken away by Ning Mang using a sky-high price of 10 billion and his connections.
"Is it really ten billion?" Guan Fei revealed this news to a marketing account that had cooperated with them many times, and the other party expressed great shock.
It’s not uncommon to see naming rights worth hundreds of millions of dollars, but they are usually given to veteran variety shows.
This new variety show directly costs tens of billions, which can only make people sigh at Ning Mang's wealth.
But Ning Mang didn't care. It was only ten billion, not even enough to cover his expenses last year.
Moreover, he had 100% trust in Zhou Yiyang and believed that he would be able to make back his 1 billion.
Zhou Yiyang felt that Ning Mang didn't need to give so much: "Given our relationship, I can give you a 50% discount."
"No, no, no, I had someone calculate it. Ten billion isn't a lot." Ning Mang chuckled. "Besides, this time we're using my new cosmetics brand, which is originally aimed at the high-end market. This ten billion is both a naming fee and advertising for me!"
After hearing what Ning Mang said, Zhou Yiyang understood. However, he did not accept the 1 billion directly in the end. Instead, he used the money to invest in the brand.
Of course Ning Mang agreed immediately. Another reason why he liked working with Zhou Yiyang was the tacit understanding between the two.
Of course, these business theories were definitely not thought of by a literary youth like Ning Mang. To be precise, he was just his mother's messenger.
Zhou Yiyang knew it well, but he didn't point it out.
He had heard Ning Mang mention before that he planned to create a beauty brand.
Nowadays, most beauty brands are foreign, and the high-end market has been completely divided up by overseas brands.
But there has never been a beauty brand specifically targeting the Asian race. To be precise, almost all mainstream beauty brands consider the white race.
Whether it is the most basic lipstick, liquid foundation or more professional concealer, highlighter and other products, they are all based on white people.
So Ning Mang decided to create a domestic beauty brand, focusing on products that are most suitable for Chinese skin tones and positioning itself in the mid-to-high-end market.
However, one problem with high-end brands is how to make the market recognize your positioning.
For a new brand to gain recognition, a billion yuan in marketing expenses is considered low. For a product like beverages, which requires large-scale distribution, the annual advertising and distribution costs are in the billions.
So in Ning Mang's opinion, this 1 billion sponsorship fee is well worth it.
After Zhou Yiyang became a shareholder, he gave Ning Mang a small suggestion:
"The idea of targeting the yellow race is great, but we can also launch products overseas specifically for black people. Not only will we be the first to try it, but we can also reap the benefits of Western political correctness. Why not?"
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