Zhou Yiyang attended an exchange meeting jointly organized by several departments in Shanghai responsible for film and television culture.
Since Zhou Yiyang's previous film, "The Fortress of the Magic City," was a key project supported by Shanghai City and had made a lot of money, he, as the most outstanding director and producer in the entire project, was asked to speak on stage on behalf of his peers.
When Zhou Yiyang stepped onto the stage, he was met with thunderous applause. Among the applause were some of the big bosses of entertainment companies who had never taken Zhou Yiyang seriously when Yiyang Entertainment was still a small workshop.
But they could never have imagined that things would change so quickly.
Back then, Zhou Yiyang was just a small rich second-generation. Who would have thought that he could build such a miraculous entertainment empire.
There are still some entertainment companies that are larger than Yi Yang Entertainment. However, in terms of return on investment, annual revenue, and public reputation, no other entertainment company can compete with Yi Yang Entertainment.
It is reasonable for him to speak as a representative.
"Hello everyone, I'm Zhou Yiyang." Zhou Yiyang was wearing a suit today, and his hair was cut very short, making him look handsome.
Among this group of bosses, he is the youngest and the best looking one.
After thanking the leaders of each department as usual, Zhou Yiyang also shared his own experience:
"For a long time, we filmmakers have always seemed cautious. We are used to trusting big data analyzed by professionals, but have forgotten the original intention of making movies."
Some bosses sneered. They were so tired of hearing Zhou Yiyang's polite words that they thought it was useless except for coaxing young people who had just entered the industry.
However, they had no right to stand up and refute. As we all know, Zhou Yiyang's movies have proved themselves with box office results in recent years. He does have a good vision.
"I remember that before I started making movies, I was already a movie lover. But at that time, most of the movies on the market were of the same genre. When fantasy was popular, even romances had to be between humans and monsters."
“When comedy became popular, if a movie didn’t have a few well-known comedians in it, it would be considered unsatisfactory.”
"Once popular actors started appearing on the big screen, the genre of the film didn't matter anymore, but the actors did. The plot didn't matter, but whether they could attract fans and earn money was important. Actors' salaries skyrocketed, but the quality of the films plummeted."
"I later wondered, wouldn't audiences get tired of watching the same type of film over and over again? Even the most comedy-loving people wouldn't be able to laugh if they saw the same old jokes over and over again every day."
"As for traffic movies, it was later proven that fans can't support the box office. It will only lead to backlash from the audience. I remember a time when I saw traffic actors in the cinema and subconsciously thought it was a bad movie. Because the audience no longer believed in our film industry."
The leaders in the front row listened very attentively and applauded Zhou Yiyang from time to time to encourage him.
This greatly encouraged Zhou Yiyang. He thought that it would be almost impossible to change the film and television industry by relying on himself alone.
He couldn't buy up all the telecom cards on the market, but if he could get the bosses in the film and television industry here to change their mindsets, it would save a lot of trouble.
At this time, a boss stood up. Free speech was allowed in their exchange meeting, so everyone looked over with interest.
"I have a little disagreement." The boss's company is neither big nor small, and mainly focuses on low-budget romance films.
Although in the eyes of the audience, the movies they produce are all bad, they almost never lose money.
"Genre films exist because they have a fixed audience. For example, horror films and comedies are naturally popular with many people, while sports films and military films are less popular. Even if they are made to perfection, there is a limit to their potential."
Zhou Yiyang smiled and said, "You have a point. However, I don't agree that the upper limit is too low. China has the largest film and television market in the world. No matter what type of film, you can find a large audience."
"As you all know, many of the genres of the films I've made were previously considered minefields and unprofitable. But later on, it was proven that as long as the film is well-made, people will watch it. There aren't many people who only watch one genre of film."
"But we can make money by just making romance films! It's better to be safe than to invest in a project where you don't know whether it will pay off." The boss continued to refute Zhou Yiyang.
"Ah, you're right. Romance films are indeed a necessity. After all, there are so many of us. There are so many young couples. On weekends, holidays, Valentine's Day, who wouldn't go to the movies after dinner? But Boss Wang, everyone understands this principle. If you can make it, I can make it, and he can make it too."
"During Valentine's Day this year, five new films were released, but the box office revenue was concentrated on the top two. Boss Wang, can you guarantee that every one of your films will be profitable? Excluding publicity and actor fees, you probably don't make much, do you?"
Boss Wang fell silent. Indeed, there were more and more people making romance films like him.
He ultimately resorted to hiring more famous actors, buying bigger IPs, and spending more on marketing to secure screenings. As a result, his revenue more than halved compared to previous years.
"Boss Wang, do you watch every one of your own movies?" Zhou Yiyang asked a question that made Boss Wang's soul tremble.
He suddenly regretted speaking. This guy is so good at talking!
"I...if I have time, I will watch some..." Boss Wang lied, he hardly ever watched any.
Their romance films all follow the same pattern: two good-looking boys and girls who are inexplicably isolated fall in love with each other unexpectedly.
This chapter is not over yet, please click on the next page to continue reading!
Continue read on readnovelmtl.com
