"As someone in the industry, I thought you should be able to see clearly how fake traffic is." Zhou Yiyang laughed. He raised his eyebrows and gently moved the decorations that Helian Bei placed on the table with his hands.
"Really speaking, if we're talking about national popularity, I think there are very few people in our country who can compete with you."
Zhou Yiyang cleared his throat and said, "Of course, what I said at the beginning about not promoting it should be different from your understanding."
"What do you mean?" Helian Bei looked confused. "I thought you meant a surprise release, meaning one that's released without any promotion and directly on the day of release."
Helian Bei didn't think there was anything wrong with this, as Moonlight Girl's new album had received similar treatment before.
And the sales of this album were also quite impressive.
"No, no, no, it's just that this promotion will be very special." Zhou Yiyang smiled: "You can understand it as we are promoting it in a rather obscure way."
These words seemed to arouse Helian Bei's interest. He knew that Zhou Yiyang always had a lot of ideas in terms of publicity and promotion.
"In short, we want to achieve a situation where even though we don't explicitly say you're releasing a new album, the audience can still guess it through various clues. This will pique their interest, and I believe these audiences will really want to see it."
Hearing Zhou Yiyang say this, Helian Bei laughed: "Then I will look forward to it very much. Anyway, I will cooperate with you, Mr. Zhou, throughout the process."
That night, fans who followed Helian Bei discovered something was wrong.
Helian Bei’s Weibo has been cleared.
Not only Weibo, but even his follow list is empty.
It is one o'clock in the morning now, and the number one trending search is #Ｈｅｌａｎ Ｂｏｏ ｃａｌｃ ａｎｄ ｈｅ ｃｏｍｐａｎｅｓ#.
Tang Yue, who was lying on the bed swinging her legs, paused and clicked on this trending search without hesitation.
"Did Brother Bei offend a hacker?" Tang Yue blinked and showed a surprised expression.
She planned to call Helian Bei directly after reading the trending searches. Clearing his Weibo account was fine, but what if a hacker used his Weibo account to post inappropriate content?
Clicking on the hot search, what appears is Helian Bei’s Weibo.
The nickname and profile have not changed, and the certification is still there. It is not made up by a marketing account.
The number of Weibo posts is 0, the number of followers is 0, and even the avatar has changed.
Originally, Helian Bei’s profile picture was a selfie facing the light, but now it has become a black and white mask.
"What's going on?" Tang Yue heard that she had WeChat, and she wondered who would send her a message so late!
When she clicked on it, she saw that it was Mr. Zhou. Tang Yue's smile immediately became much more sincere.
The content of Zhou Yiyang’s post was very simple:
"Helian Bei didn't hack the account, it was just a publicity stunt. Just pretend you don't know."
Zhou Yiyang had guessed long ago that Tang Yue must not be asleep at this time and must be checking Weibo.
Tang Yue let out an "oh" as she suddenly understood. This was a sure sign that Brother Bei was going to release a new album!
But this way of promotion is so interesting!
In the real-time discussion on the hot searches, no one guessed that Helian Bei was going to release an album. More people thought that Helian Bei's depression had relapsed.
Helian Bei listened to Zhou Yiyang, turned off his phone, and went to bed early.
The next day, neither Helian Bei nor Yiyang Entertainment responded to the hacking incident. Netizens pondered the matter and began to suspect it was a marketing tactic.
However, Zhou Yiyang’s marketing is not over yet, or it can be said that this is just the beginning.
At nine o'clock in the evening, there were still many tourists on the Bund in Shanghai.
They were leaning on the railing, looking across the Huangpu River at the skyscrapers that were changing with each passing day.
At this moment, the lights in the buildings opposite, which seemed to be operating 24 hours a day, were turned off at the same time.
"What happened? Is there a power outage?" a tourist asked in panic, but when he turned around, he found that the lights in the buildings behind him were still on.
"Is there a power outage in Pudong? That's not right. Look, the cruise ship on the river is still fine!"
As everyone stared at the dark skyscrapers in confusion, they lit up again.
But this time, the patterns they lit up again were exactly the same.
Almost at the same time, all the tourists raised their mobile phones and took pictures of this scene.
This scene undoubtedly became a hot topic and was called the Bund Strange Phenomenon.
No one expected that these buildings would light up the same pattern on their exterior walls at the same time. If this was an advertisement, the cost would be too high!
The pattern that lights up on each building is also very simple, which is the word "I".
The only difference is that the upper part of the word is white and the lower part is black.
When everyone saw those neatly arranged rows of "I" characters, they were quite shocked.
At the same time, Zhou Yiyang was sitting at home and received calls from many people.
"Boss Zhou, this is you again, right? This promotional method is amazing!"
"Mr. Zhou, what are you doing? Can you tell me a little bit so we can learn from you?"
"Is this promoting Helian Bei's new album? This is much more effective than spending a fortune hiring those marketing accounts!"
Colleagues quickly came to their senses and were filled with admiration.
It topped the hot search list for two days, attracting attention in this seemingly incredible way.
This kind of pleasing marketing will not only not cause rebellion among netizens, but will make many people find it novel and interesting.
Tang Yue was sitting on the sofa at the moment, and she said excitedly: "Brother Bei's album this time should be called "Me", right? Wow, this is so cool!"
Wang Xingrui nodded vigorously, looking a bit envious: "Yes, this promotion method is much more interesting than flooding the Internet with ads!"
"It's really interesting," Lin Xuan'er said, as netizens' phone showed her capturing the scene on the Huangpu River from various angles. "And it's even a good use of memes. I see quite a few people have guessed that Brother Bei is releasing a new album."
"Honestly, some of my friends who had never heard of Brother Bei's songs became interested in this album because of this promotional model. Brother Yang is really amazing."
Helian Bei was also surprised and delighted. When he first heard Zhou Yiyang say that he would use some unconventional means to promote the film, Helian Bei thought he was looking for some non-entertainment industry insiders to recommend it.
And now Helian Bei realized that his thoughts were still too simple.
In the past two days, his "new" Weibo account, after clearing its account, has gained hundreds of thousands of followers.
This time, even Helian Bei himself couldn't say that he was eliminated by the market. Instead, he began to practice singing and training his voice at home very seriously.
He must not let down the high popularity brought by Zhou Yiyang.
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