"Brother Yang, isn't this placement too low?"
In a certain chain cinema in Shanghai, four girls wearing sunglasses and scarves covering most of their faces stood together with a tall and thin young man wearing a baseball cap.
A group like theirs, four women and one man, was not uncommon during the holidays, and no one around them paid too much attention to them.
The young man was Zhou Yiyang. After hearing Su Yin's words, he almost didn't even look up at the cinema's screening schedule.
"I knew it a long time ago." Zhou Yiyang said very calmly.
"Brother Yang, you're not surprised at all?" This time it was Tang Yue who was puzzled. The number of screenings was even lower than when "Moonlight Girl" was released.
"I just checked online," Lin Xuan'er, ever the practical type, checked the data first. "Flower of Evil, number one, has 36% of the screenings, and Legend of the Cloud Dragon, number two, also has 30%. The third-placed film, The Most Romantic Love, has 14%, and The Last Two Hours has 9%. The gap between the top two and us is huge."
"No wonder," Wang Xingrui poked the theater's ticket machine with her hand. "One show at 7:30 and one at 10:30. They only scheduled two shows for us tonight! How are the box office going to go up?"
"You can't compare it to Moonlight Girl, the release dates are completely different. The New Year's Day release date is just an ordinary holiday release date. But the National Day release date is different. Its explosive power is second only to the Spring Festival release date, and all kinds of blockbusters are trying to squeeze in.
A low-budget youth comedy like ours definitely won't get a high-profile showing on the first day. To be on the safe side, theater managers will give the screening to so-called blockbusters."
"Well, then wouldn't it be better if we went to a different time slot at the beginning?" Su Yin asked back.
"Although there are not many screenings, the National Day period is huge! With a screening volume of around 8, the number of moviegoers may be more than the usual 30 or 40 screenings. There are gains and losses." Zhou Yiyang explained.
"I almost understand," Tang Yue touched her chin. "If our reputation improves later on, we'll schedule more and more screenings, right? After all, theaters have to make money."
"Yeah," Zhou Yiyang nodded. "And there's no need for post-production. Word-of-mouth is gaining momentum faster and faster these days. It usually only takes one night for the theater manager to adjust the next day's schedule based on attendance and online ratings."
"By the way, Brother Yang," Wang Xingrui had another question: "I understand why the first two blockbusters had more screenings. But why did 'The Most Romantic Love' get more screenings than ours, just like ours?"
"Sometimes, film companies will sign contracts with certain theater chains to grab a share of the screening schedule. I don't know if you've noticed, but Mona Cinema's screening of "The Most Romantic Love" even exceeds 20%. And Mona Films is also one of the producers of this film. If you look carefully for any phenomenon you find strange, you will find the reason."
After hearing this, the four of them finally understood: "So, Brother Yang, you didn't try to make some connections?"
"You can say that," Zhou Yiyang smiled. "I'm just betting on a comeback in reputation. I hope our tap water can be more effective."
After they finished chatting, they bought tickets to support the movie they made.
After entering, Tang Yue found a seat and sat down. She then uttered a surprised sound: "I didn't expect there would be so many people watching. The place is almost full."
Who would have thought that the audience member sitting in the front would actually turn around and look at Tang Yue, then said seriously, "That's right, I almost didn't get a seat when I bought the ticket. It's all because there are too few shows!"
A student-looking boy nearby agreed, "Really? The theater near our school only had three shows scheduled tonight. They sold out, so we had no choice but to come here. Seriously, why don't theaters add more shows? Don't they understand how to make money?"
Zhou Yiyang asked with a smile: "Did you watch other movies?"
They all shook their heads. "No, but I have a classmate who watched 'The Legend of Yunlong' and posted on WeChat Moments after it came out, saying don't watch it. Not only is it eye-catching, but the special effects are also very cheap. It's simply a scam using a name as a pretense!"
Zhou Yiyang nodded in understanding and restrained himself from laughing out loud.
After the movie started, the originally noisy cinema suddenly became quiet.
When the funny moments appeared, the audience also laughed out loud. Zhou Yiyang couldn't help but breathe a sigh of relief. It seemed that these audiences were still able to get into the story.
When seeing the moving parts, Zhou Yiyang heard sobbing sounds coming from the theater, and even the actor Su Yin had red eyes.
Judging from the reactions of these audiences, Zhou Yiyang is more confident about the reputation of the film.
A movie that can make people laugh, cry, and reminisce about their youth will definitely have a good reputation.
If the competitors perform poorly during the same period, the reputation will be even better.
Two hours is a bit long for a youth comedy, and when Zhou Yiyang was editing it, he was worried that the audience would want to leave halfway through.
However, many viewers felt empty and unsatisfied after watching the movie. They did not expect that time had passed so quickly.
It’s like watching the youth of seven girls, but not knowing what their ending will be.
The movie still gives the audience room for imagination.
Many viewers waited until the ending song was over before leaving, after all, it was "Sunny" sung by Moonlight Girl.
When we walked out of the cinema, it was already half past nine.
Zhou Yiyang opened the ticket purchasing software and found that the ratings of the five movies were released. The difference in the scores was so great that he thought he had clicked on the wrong website and went to Huaban.com.
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