"Hello everyone, this is the Dynamic 711 channel, and I'm your host, Chong Chong!"
In the taxi, facing the traffic that refused to move forward at all during Shanghai's rush hour, the driver could only turn on the radio.
They don't actually want to learn anything from the radio, but just want to listen to something to pass the time.
Coincidentally, the passengers on the bus also thought so. So the two of them tacitly cleared their minds, as if neither of them expected the radio to announce any shocking news.
"Today is the second day of the Lunar New Year. I wonder if everyone is still on their way to visit relatives and friends. The following roads are all red and congested..."
Tourist attractions across the country are experiencing a surge in visitor traffic, and just as booming as the tourism industry is the film industry. Since its emergence three years ago, the Spring Festival box office has become the highest-grossing period of the year. This year, a highly acclaimed blockbuster film debuted, taking in 180 million yuan on its first day. As of now, it's already surpassed 200 million yuan, securing the title of the day. I wonder if anyone has seen "Explode, Hero"?
The driver muttered, "The movie was okay, but a little noisy. It gave me a headache."
The passenger raised an eyebrow, seemingly silently adding the film to his itinerary.
Another film, "Love at First Sight," which had already attracted much attention before its release, raked in 192 million yuan on its first day thanks to its all-star cast. However, its Douban score fell below 6 points, and it performed poorly today, with only 110 million yuan at the box office so far.
The driver smiled, and one could tell from his tone that he was quite pleased. "Serves them right. The box office is so low! I've said it before, these traffic stars don't have any real popularity. Audiences won't go to see their movies. It's not worth it! It would be best if all these movies with celebrities lose money!"
The passenger thought about it and decided to refute: "Master, I agree with your point of view. But I think your statement is not comprehensive. Not all traffic stars can't support the box office."
The driver turned around and gave the passenger a cold look. "Is there some special case?"
"Of course they do," the passenger suddenly mustered up courage. He looked at the driver and said in a resounding voice, "Do you know about the Moonlight Girls? Not only did their movie not flop, it actually made a ton of money! They've starred in two movies, both of which grossed over 1 billion yuan and were in the top ten of the year. Even movie stars can't match that!"
The driver's expression softened. "You're talking about them? I know. I usually like listening to their songs. And these girls are pretty, too. I like them. How can they be considered traffic? They were chosen by us ordinary people!"
The passenger was speechless. It turned out that the driver was the most hypocritical.
"But why are their movies so good at the box office? I've seen both of them and I think they're good. My daughter and wife both cried. But I don't usually pay attention to the box office."
"Yeah," the passenger nodded. "The box office is really good. 'Moonlight Girl' took in nearly 1.1 billion yuan, ranking sixth for the year. 'Sunny' took in 1.3 billion yuan, ranking fourth for the year. These results would be more than enough to make it into the Spring Festival box office."
As luck would have it, the radio host actually mentioned Moonlight Girl at this time.
"However, this year, a company was creative and actually released a web drama during the Spring Festival. I think if you go online, you should have seen its overwhelming advertising.
The live-action fantasy web series "White Snake: Origin," scheduled to premiere tonight at 8 PM, will premiere on Moonlight. Apps like Big Goose Video and Red Peach Video will also release "White Snake: Origin" at 12 PM tomorrow.
Next, the host read out the movie introduction and main actors of "White Snake: Origin". It can be seen that this was also a marketing campaign purchased by Zhou Yiyang.
But the driver and passengers were actually quite interested.
"'White Snake: Origin', that's an interesting name." The driver stroked his chin and said, "You can read it when you get home."
"It's probably related to the song 'A Thousand Years of Waiting' they sang earlier. But to be honest, live-action fantasy dramas rely heavily on special effects and production quality! If there's not enough money, it'll definitely be embarrassing."
"Zhou Yiyang isn't short of money, is he? I saw Moonlight Girl's new song yesterday, and it's now at the top of almost every music app!"
As soon as he finished speaking, he didn't expect that the music playing on the radio was Yue Shao's "Small".
It was no surprise that this song became the big winner of yesterday's online Spring Festival Gala.
Whether it is online popularity or professional evaluation, there is no blind spot in all aspects.
It can be said that the fact that "White Snake: Origin" has gained such high popularity before it even airs is inseparable from the popularity of "Miao Xiao" last night.
The official promotional blog posted by Yue Shao yesterday ended up attracting hundreds of retweets from celebrities, which was quite shocking.
At first, Tang Yue was a little proud, but then she understood: "Is this just to attract attention?"
"Yeah," Lin Xuan'er seemed to have seen through it long ago. "There are a lot of people I don't even know, but looking at their Weibo, it seems like they're very familiar with us."
"Why bother with so much?" Su Yin said nonchalantly, "Anyway, we're the ones who benefit from their publicity."
"It starts in half an hour," Wang Xingrui said, having already turned on the TV and found the TV version of Moonlight. "I just saw Guan Fei say in the group chat that the number of people online has already exceeded 10 million."
Zhou Yiyang is also waiting for the show to start.
Although "White Snake: Origin" is only eight episodes long, the investment is the largest among all his movies and TV series so far.
If he fails, he will at least lose a lot of money, not to mention bankruptcy.
Now all he could do was to pray silently in his heart that "White Snake: Origin" could reach the minimum standard and get more than 10 million clicks on the first day of its premiere.
Time goes by, and the Spring Festival movie sales are still in full swing. It can be seen that it seems to have not been affected by "White Snake: Origin" at all.
The producer of "Love-Against-Enemy" breathed a sigh of relief when looking at the real-time box office. Look, how could a web drama take away his audience!
Moreover, it is a story about the tragic love between humans and snakes, so it is unlikely to be very popular no matter how you look at it.
At exactly eight o'clock, "White Snake: Origin" was on the shelves on time.
Countless people refreshed the page at the right moment and clicked on "White Snake: Origin".
If Zhou Yiyang had not asked the programmers to prepare in advance, the server would probably have crashed.
Tang Yue quickly clicked on the video, glanced at the number in the lower right corner, and was surprised to find that 6.5 million people had watched the first episode of "White Snake: Origin" in real time.
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