"How is that possible!" Zhou Yiyang's EQ was still online at this moment. He raised the corner of his mouth and said softly: "But I didn't expect you to be so concerned about the box office of "The Lotus Lantern". I thought you were the kind of person who was not interested in the box office of movies."
Su Yin gently pinched her eyebrows with her hand and said in a somewhat light tone:
"How is that possible, Brother Yang? Do you really think I'm the kind of person described in marketing accounts, someone who's out of touch with the real world and only cares about art films all day long? Of course not."
"In fact, I think that as long as a movie is released in theaters, the more box office revenue the better."
"Yeah." Zhou Yiyang nodded, feeling quite happy because he could sense that Su Yin was actually quite happy inside. And it wasn't because of the movie, but rather because of the phone call. The two of them were having a pleasant chat. "Of course, as the boss, I definitely hope that the box office can be as high as possible. Only in this way can I make more money!"
At the same time, when Bai Yangyu announced the news, the theater manager instantly felt the pressure.
Whether it is their online customer service or offline cinemas, there are a steady stream of customers asking:
"Are there any tickets left for 'The Lotus Lantern' today?"
"What? They're all full? No way, can't your cinema have more screenings? I saw a few movies online, and the attendance rate was very low!"
"Yeah, why is there only two showings of 'The Lotus Lantern' in one day? Do they look down on our cartoons? It's Chinese New Year, and it's so hard to find a movie to watch with the kids!"
"Hey, the movie theaters these days have such a messed up schedule! The combination of Zhou Yiyang and Moonlight Girl is a box office bomb, and anyone with a discerning eye knows it's a box office bomb. But just because it's an animated film, they're not optimistic about it. Isn't that a form of discrimination?"
The cinema manager probably never imagined that he would be mistakenly thought to be discriminating against others just because he did not schedule enough screenings for the movie.
Heaven and earth can testify that he has no opinion on any subject matter. As long as it can make money, it is the best subject matter!
However, the schedule for tonight has already been decided. Even if he wants to change it now, it would be difficult for him to do so without the necessary resources.
At this moment, these theater managers all felt a little regretful. Although these angry fans did not understand the film scheduling at all, at least one thing they said was correct, that is, they should believe Zhou Yi Yang and Moonlight Girl.
Especially the former, this man is really good at marketing.
For "The Lotus Lantern", it is the subject matter that discourages people from watching it. Many people do not have the habit of going to the cinema to watch cartoons.
Zhou Yiyang's move was indeed a very wise strategy, because he directly gave these audiences a reason to go to the cinema and spend money to watch "The Lotus Lantern".
Because there are songs sung by Moonlight Girl in this movie, and Bai Yangyu specifically hinted on the official Weibo that these are new songs that have not been released.
For Moonlight Girl’s huge fan base, being able to hear new songs is simply the happiest thing in the world.
Compared with the collector's gift boxes that cost hundreds of dollars, movie tickets that can be bought for only a few dozen dollars seem so cost-effective.
So after seeing this news, many fans immediately flocked to the cinema just to catch a glimpse of the cartoon and listen to the singing of these four girls.
At this moment, Zhou Yiyang had already hung up the phone. He looked much happier than before the call.
He didn't expect that the publicity effect of this Weibo post would be so strong.
It hasn’t been long since it was released, but there should be comments coming out that many cinemas are packed with “The Lotus Lantern” and many people can’t buy tickets.
He even watched a viewer on Douyin arguing with a theater manager about why they didn't schedule the film for screening.
Zhou Yiyang couldn't stop smiling after seeing all this. He just felt that today's netizens were really interesting.
"As expected of you, President Zhou!" Bai Yangyu called excitedly. Guan Fei beside him rolled her eyes and explained to her relatives, "He's just like that, a workaholic, and he really adores our President Zhou."
"We previously conducted various marketing campaigns, inviting experts to speak out and prove that cartoons are not just for children. However, the results were mediocre."
"Now, Mr. Zhou followed your suggestion and posted a Weibo post, and I saw that many people are willing to go to the cinema."
However, Zhou Yiyang was not carried away by joy, but said calmly:
"This kind of marketing is successful because Moonlight Girls has a huge fan base. This wouldn't work for other artists. What we're doing is no different from exploiting fans."
Bai Yangyu was silent for a moment, about to say that Zhou Yiyang's statement was a bit harsh. But then he thought again: a movie where fans go to see it because of the songs in it is indeed a similar effect to the various things sold in the fan circle.
Thinking of this, Bai Yangyu could only sigh that there were many guardian stars and their consumption power was strong.
If it were fans of other traffic stars, it would probably be difficult to sustain such a high box office.
Zhou Yiyang paused, then continued:
"But don't feel ashamed about it. After all, our film is of good quality and can't be called a scam. Essentially, we just hope that the word-of-mouth effect of 'The Lotus Lantern' can ferment as soon as possible."
The next show of "The Lotus Lantern" is still more than an hour away.
In Harbin, Tang Yue had wrapped herself up like a giant dumpling. After stomping her feet, she moved quickly forward.
"Tangtang, can you wait for me?"
Following behind Tang Yue was her childhood friend, and the two had always had a very close relationship.
"Hurry up, the movie's about to start. Luckily, I had the foresight to let you buy your tickets in advance, otherwise your popularity would have plummeted by now."
She touched her nose and said softly:
"I would have bought a ticket even if you hadn't told me, but I really didn't expect that all the tickets would be sold out in the blink of an eye."
"Haha, then you've underestimated our CEO Zhou's marketing prowess. And let me tell you, the songs in this movie are all incredibly high quality! I even thought it was a shame to keep them just in the movie!"
…
"You're daydreaming!"
When Ye Kongjing pushed the door open, he saw Su Yin sitting by the window without saying a word, as if she had something on her mind.
Her hands were still tightly holding the phone.
"Yeah," Su Yin nodded and said softly, "Mom, do you have something to talk to me about?"
"No, isn't Mr. Zhou still in Beijing? Ask him if he wants to have dinner together. I'll treat you."
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