"Isn't this box office disparity unscientific?"
As an insider, Tang Yue actually knows very well why there is such a gap in box office performance between the two movies with such a huge difference in reputation.
Because of the high popularity of "Whale Sea Chronicle" during pre-sale, the marketing was overwhelming, and there were also a large number of screenings to support it.
It can be said that it is completely understandable that such a movie can achieve such box office success.
However, Tang Yue couldn't be so rational. She touched her forehead with her hand, revealing a helpless expression.
"How big of a difference is that?" At this time, my best friend came over and asked curiously, "It must be because the pre-sale box office was too high, otherwise "Whale Sea Chronicle" wouldn't have such a big box office!"
"Yeah." Tang Yue calmed down a bit. She said softly, "The box office of 'Whale Sea Chronicle' on the first day was almost 390 million, breaking the record for the Spring Festival period. So the publicity was actually acceptable."
“If the subsequent word of mouth wasn’t so good, it wouldn’t be a problem to exceed 400 million tonight.”
"Then in second place is 'The Hangover,' a comedy whose box office success is also not to be underestimated. So far, its reputation has been quite good, and today's box office has already exceeded 300 million yuan. It can be said that considering these two leading films, this year's Spring Festival box office is quite high."
"As for our film, 'The Lotus Lantern,' it's still limited by the screening schedule. Its box office is now around 140 million yuan, ranking it right at third place, but it's still a long way behind the films behind it."
…
What Tang Yue didn't know was that the words she said to her best friend were almost exactly as they were told to Zhou Yiyang by Bai Yangyu.
At this time, Zhou Yiyang was sitting in a private room in the restaurant. He glanced at the menu and hummed:
"So this year's Spring Festival movie season has been divided into three tiers? The top two movies both made 300 million yuan. Then 'The Lotus Lantern' is in the middle, with a box office of over 100 million yuan. And those movies that are not as good as ours seem to have lost the competition for the Spring Festival season."
"That's about right," Bai Yangyu said on the phone. "But we have good news. Thanks to today's extremely high attendance, tomorrow's screening schedule will increase significantly, and our box office will definitely reverse the decline. As for the top two movies, it's harder to say."
Zhou Yiyang moved his wrist and said gently:
"That's right, pretty much what I expected. I took a look at the Douyin video for 'Whale Sea Chronicles', and the reviews don't seem very good. It seems like this movie will see a steady decline in both its schedule and box office."
"That's true," Bai Yangyu couldn't help but laugh. When the reputation of leading films declines and screening schedules start to stagnate, the ones most likely to benefit are films like ours with good reputations and high attendance. "We'll definitely be able to reverse the decline tomorrow, but how high the box office will reach is anyone's guess."
"Then I'm hoping for a break of 200 million!" Zhou Yiyang laughed. "Anyway, this movie needs to make back around 1.2 billion, which is actually quite a difficult task."
Bai Yangyu on the other end of the phone shook his head. "Mr. Zhou, you're so modest! If you ask me, we might even make it to the top two tomorrow. The main reason is that the comedy's reputation is only average, and that's based on the premise that many of the stars in it have no fans."
"Let's take it step by step!" Zhou Yiyang no longer thinks that it is a difficult task to enter the top two at the box office.
He was well aware that the reputation of "The Lotus Lantern" was no longer stable. Coupled with the increasing popularity online, it was foreseeable that the film would stage a comeback.
However, there are actually only so many audiences during the Spring Festival. When everyone goes to see "The Lotus Lantern", the number of people watching other movies will definitely decrease. This is a process of increase and decrease.
After hanging up the phone, Zhou Yiyang saw Su Yin push the menu in front of him.
Zhou Yiyang nodded slightly and glanced at Su Yin in front of him:
"Have you ordered? Is it enough? Please don't save money for me."
Su Yin burst into laughter after hearing this: "Brother Yang, what are you thinking? Isn't money what you have the most? So saving you money is nonsense. By the way, Brother Yang, I just heard you say on the phone that we need 1.2 billion at the box office to break even. Is that true?"
Zhou Yiyang, who was sitting opposite him, smiled and casually fiddled with the tableware in front of him:
"About the same, but animation has an advantage. It can actually develop a peripheral market. In other words, even if the film doesn't sell 1.2 billion in the end, it can still rely on a large number of peripheral products to guarantee the box office."
After Zhou Yiyang finished speaking, Su Yin said "oh" and finally understood.
It seems that the pressure to make a profit for "The Lotus Lantern" is not particularly great, at least she can rest assured.
"Brother Yang, do I need to promote our movie now? Give it a good review or something?"
"It's up to you then," Zhou Yiyang smiled. "Now that our movie's reputation and popularity have increased, publicity isn't that important."
"Yeah." Su Yin nodded: "I'll promote the song then! After all, this is the first time Tangtang and I have worked together alone. I'm actually quite looking forward to the final result."
"Haha," Zhou Yiyang hummed, then said with a smile, "Tangtang should be the same as you. And given her personality, she'd probably already started promoting your song. In comparison, Xuan'er and Ruirui are probably much calmer."
Ye Kongjing sat next to them, thought for a moment, and moved his seat a little further away so that they would ignore him.
Anyway, for Ye Kongjing, just sitting here listening to them chatting made her feel comfortable and relaxed.
She didn't want to interrupt them, she just wanted to be a quiet listener.
…
Lin Xuan'er touched her nose and heard the discussion between her mother and father.
She had already walked out of the cinema for a long time, but Lin Xuaner found that even when she closed her eyes, the scenes from the movie would still appear in her mind.
For her, the movie had a huge impact on her.
In the last scene, Lin Xuaner grabbed her mother's hand and started crying.
Although she felt a little regretful afterwards, she felt that she had behaved like a child who had not grown up.
But she also knew that in that situation, all her behaviors were real and came out naturally.
At this moment, Lin Xuan'er was walking behind her parents. She took out her mobile phone and began to carefully search for netizens' comments.
What makes her happy is that both the movie and the songs she sang received unanimous praise.
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