As a person who likes to surf the Internet, Strawberry Duoduo’s greatest pleasure during the Spring Festival period must be to enjoy various movies. They fight for the box office, pulling each other’s hair and using all kinds of means.
But this time, Strawberry Duoduo cannot look at the Spring Festival period with the usual entertainment mentality.
Although Yi Yang Entertainment has had movies entering the Spring Festival period before, in fact, these movies have basically established their dominant position from the first day. What is interesting is how big the gap will be between them and the second place.
However, this time it is different. Although "The Lotus Lantern" has received rave reviews from all film critics and industry insiders, its commercial performance currently looks quite dangerous.
So, Strawberry Duoduo had to set up her own box office tracking website and put all the information from the film company into it.
On the second day of the Lunar New Year, when the three sisters Strawberry, Mango, and Pineapple met up, they glanced at Strawberry Duoduo's phone and couldn't help but open their eyes wide:
"Oh my god, have you become an internet celebrity? Why is your Weibo post so popular?
Strawberry Duoduo beside him touched his nose and said softly:
"What nonsense are you talking about! I'm not some internet celebrity. I just set up a box office tracking site. Apparently, because my data is more professional, people like to leave comments on it."
After hearing what Strawberry Duoduo said, the two sisters opened their eyes wide and showed surprised expressions.
"Wow, sis, you're really good!"
"Quick, quick, show us how the box office is doing."
"Yesterday I heard that the box office performance of 'The Lotus Lantern' seemed to be trending on the Internet? Many people said that the quality of this movie is very high, but unfortunately the box office does not match it."
"Yeah!" Strawberry couldn't help but sigh when he heard this: "The box office is only over 100 million. Compared with our quality and investment, it's really not satisfactory."
She clapped her hands on the table before continuing:
"As for today, we can only speculate on the box office based on pre-sales."
The two immediately looked at Strawberry Duoduo:
"Oh, then just tell us directly, what is the box office revenue you calculated?"
Strawberry Duoduo raised the corners of his mouth:
"I'm going to tell you something that's going to shock you all. Actually, right now, the tickets for the golden screening of 'The Lotus Lantern' are basically sold out. The attendance rate is still the highest among all the movies released during the same period."
"According to this data, the box office of 'The Lotus Lantern' will definitely fall today, and it is estimated to drop to 260 million."
"So high!" Pineapple Duoduo opened his mouth wide.
She suddenly understood why it was so easy to lose money investing in movies, but why so many people were still willing to invest in them.
It's very simple. Although the investment risk here is very high, as long as you win once, you can make a huge profit.
How many people can resist such temptation?
"Tsk tsk tsk, can we get second place?" Pineapple Duoduo asked immediately.
Strawberry Duoduo didn't answer the question immediately, but thought about it seriously for a while:
"That's uncertain. 'The Hangover' still has solid reputation, so I expect it'll only see a slight drop in box office. The attendance for 'Whale Sea Chronicle' was a bit unexpected. Based on this data, I'm afraid its box office won't drop today."
Hearing what Strawberry Duoduo said, the two people on the side widened their eyes and showed an incredible expression.
Because in their expectations, the script of "Whale Sea Chronicle" today should have caused a box office crash!
"What?" Mango Duoduo slapped his cheek, thinking for a moment that he had misheard: "Is there something wrong with its box office?"
After Mango Duoduo spoke frankly and expressed his thoughts, Strawberry Duoduo, who was sitting opposite him, spoke up:
"There's no evidence at the moment, so I can't say that. But I do have this suspicion in my heart. Box office success is closely related to word of mouth."
"If you say that Whale Sea Chronicles is a bad movie that is not loved by critics but is well-received by audiences, then its box office performance will be fine."
"But we've noticed that 'Whale Sea Chronicle' doesn't have a good reputation on those ticket-buying apps. Are our audiences all psychotic? Can't they resist spending money on any bad movie?"
Fengli Duoduo laughed when he heard this: "Indeed, it's quite outrageous when you look at it this way. So, shouldn't we collect all kinds of evidence now?"
"Sure!" Strawberry Duoduo smiled and comforted her good sister: "But don't worry too much. Even someone like you who doesn't usually follow the box office can see this phenomenon. Do you think Yue Shao's fans can't be unaware of it?"
"So just wait, these fans will definitely not let go of these unfair phenomena!"
Strawberry Duoduo raised his head and took a deep breath:
"But if the evidence in "Whale Sea Chronicle" is conclusive, I will definitely not let them go! What I hate most is unfair competition!"
"Indeed!" Fengli Duoduo hummed, and continued to ask: "Generally speaking, what are the methods used to do this?"
"The most common method is box office theft!" Strawberry Duoduo whispered, "For example, you buy a movie called 'The Lotus Lantern' on the ticket purchasing app, but the ticket that prints out shows 'Whale Sea War Chronicle'. In the end, you still watch 'The Lotus Lantern', but the box office revenue is counted towards the latter."
"However, this method is easy to detect. More advanced methods include ghost theaters. For example, some movie theaters will rent out the entire theater for movie screenings. They will choose late-night times when there are no people watching the movies and fill up the seats. This makes it difficult to detect."
Hearing Strawberry's words, Mango opened her mouth wide with a look of surprise:
"Are you... are you telling the truth? Then what's the point of spending all your own money to make up for the box office?"
Strawberry Duoduo smiled:
"It could be an investment, creating the illusion of high box office and attendance, which can guarantee the film's release schedule and deceive the audience into entering the theater."
"To put it more deeply, it's also possible that some money from unknown sources was turned into box office revenue."
After Strawberry Duoduo saw that they didn't say anything, she finally laughed:
"Of course. These scenarios I mentioned may not necessarily happen. In short, for us, as long as word of mouth can remain stable, the box office will continue to rise, and the actual revenue will also continue to rise."
"If Whale Sea Chronicle really cheated, I believe it will definitely receive the punishment it deserves."
Fengli Duoduo sighed, "Not necessarily. There are so many big investors behind it!"
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