Compared to the carnival games that netizens are competing to imitate, what interests Zhou Yiyang more are naturally the endorsements that are waving money.
Among them, Zhou Yiyang mainly selected products that could enhance the style and taste of Moonlight Girl.
"Unfortunately, cars and high-end watches still seem to be hesitating about their idol status." Zhou Yiyang had to admit that endorsement companies in this world should be more reserved and pay more attention to brand image. No one will give out endorsements just to make money.
"But this fast food brand endorsement is great," Guan Fei said, feeling a little hungry. "It should be considered one of the top three fast food brands in the world. They gave us a national spokesperson, and it's not as good as the individual products."
"Well, we definitely have to accept the national endorsement of Kaifeng cuisine. The pay is good, and there's more marketing space. And this time, they directly gave us the title of national spokesperson, which is really giving us enough face."
Zhou Yiyang raised the corner of his mouth. Moonlight Girls had a very smooth start to the year. Compared with last year, its commercial value had more than doubled.
However, it will be difficult for them to increase their popularity and national recognition in China, after all, they are already among the top people in the entertainment industry.
What is more important to them now is the recognition from various awards.
"With the help of 'This is Singer,' Wang Xingrui and Lin Xuan'er are almost ready to work on their new solo albums. This year, I have an idea: to work with several major TV stations to create a more professional music awards program under the name of a music festival to replace the Golden Melody Awards."
Last year’s annual ceremony organized by Zhou Yiyang was very successful, with popularity and attention far exceeding the Golden Melody Awards.
However, the awards are still mainly based on data. For the audience, although it is consistent with their cognition, they feel that it lacks some more professional recognition.
Therefore, Zhou Yiyang still set his sights on the Golden Melody Awards. This program, which has gradually failed to grasp the musical trends and tastes of young people, should indeed be phased out.
In fact, when Zhou Yiyang was doing a music show last year, he was thinking that if the Golden Melody Awards could cooperate with him, it would be something they would consider.
Who knew that after his annual gala went viral, the host of the Golden Melody Awards that same year implied that their show was just a carnival for netizens, was not up to standard, and tarnished music.
From then on, Zhou Yiyang no longer had any sympathy for this half-buried award program.
Anyway, the new season of his music show is about to start, and several major TV stations will definitely want to get the live broadcast rights.
With him taking the lead in creating a new award show, these people will definitely see the benefits and prospects of it.
Zhou Yiyang was not worried at all that someone would be unwilling to come.
"Mr. Zhou, this is a great idea," Bai Yangyu looked at him with admiration. "In fact, it won't just benefit our company's artists. Other talented singers will also be grateful to us in the future. Furthermore, some bold, avant-garde independent musicians also need a platform to recognize and promote them. Only in this way can our Chinese musicians become better and better, and eventually go abroad!"
"Well, you made a good point." Zhou Yiyang said with a smile, "I've always felt that it's a shame that America has the Grammys, but we don't have any internationally prestigious music awards."
"Of course, in addition to music, Su Yin and Tang Yue also have to start preparing for awards. Some of the current movie queens have won several awards in their early twenties." Zhou Yiyang is still very confident about this. Although he doesn't shoot art films very often, he can give the script to big directors like Zhang Yingyuan and Chang Tiesheng.
He also believed that with Su Yin and Tang Yue's qualifications, it would be no problem for them to play supporting female roles in the film.
Once you win any of the three Golden Globes for Best Supporting Actress, you can look forward to winning the Best Actress award.
"Of course, besides them, I'm also paying close attention to Luo Chen." Zhou Yiyang's words were completely true. Compared to Yue Shao, Luo Chen faced greater competitive pressure among actors of the same age group.
Gao Yanyan has had very good resources in the past two years, and with strong marketing, he has surpassed Luo Chen most of the time.
Ling Hu and Luo Chen should be similar now, but the two have collaborated frequently and have a good relationship with each other. Zhou Yiyang has long regarded Ling Hu as half of his own artist.
Ahem, he felt that it was only a matter of time before he waited for the right opportunity to let Luo Chen act as a lobbyist and sign Ling Hu.
As for the young actor who has always been ranked fourth, there has been little news about him in recent months. I wonder if he is filming a movie.
Furthermore, this cover incident shows that while the "Big Four" actresses still command the best resources and endorsements in the industry, their fan activity, spending power, and even traffic are showing signs of decline.
However, the situation is different for male stars. Helian Bei is a constant presence, and several talented middle-aged actors not only have good box office results in their movies, but also have a stable audience base for their TV dramas, showing no signs of decline.
From this perspective, it would be much more difficult for Luo Chen to make a name for himself than for Yue Shao.
Bai Yangyu also thought of what Zhou Yiyang could think of, but he still believed in Zhou Yiyang's ability:
"Don't worry. Male artists can stay dormant for a long time. There are also male artists who only become popular after the age of 30. And Luo Chen has your support, President Zhou, so his future is definitely bright."
"It's much harder for female artists. After they turn 30, their fan base naturally wanes. By the time they hit 40 or 50, there aren't any scripts suitable for them anymore, so they're forced to play motherly roles. But I think Yue Shao and the others might be able to break this curse in the future."
Zhou Yiyang listened and chuckled: "I hope so!"
In the end, he chose three endorsements for Yue Shao and the other three, one for Kaifeng cuisine, one for a sports shoe brand, and another for a jewelry brand.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
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