Chapter 297: Letting children shoot commercials for you, really?
the next day.
When Lin Tian woke up from bed, it was almost noon.
However, after sitting up.
Lin Tian still felt that the air he breathed was fresh!
It's really a joyful time when good things happen.
Thinking back to what happened on New Year's Eve last night, Lin Tian still felt like everything was just a dream.
I just don't know whether Gan Yanyu, who returned last, likes the New Year gift I gave her. In fact, when Lin Tian gave her the doll, he also had a little fantasy in his heart.
Will Gan Yanyu give him the same one? He really wants it.
It would be even better if you could send me a full-size one. "Ding Dong——"
Lin Tian was still immersed in the little drama in his heart just after waking up, when the doorbell rang.
Lin Tian got out of bed, put on his slippers, went to the living room and opened the door.
As the door opened.
At the door, Gan Yanyu, wearing a very homely dress, was standing outside.
In his hand, he was holding a slaughtered chicken.
What are you carrying??? "Lin Tian."
Gan Yanyu pinched the chicken's neck, lifted it up, and said with a smile,
"Come and eat chicken together!"
"???"
Stupid Gan Yanyu, what are you doing with your lovely body?! Lin Tian complained loudly in his heart.
When Lin Tian thought of the scene of Gan Yanyu carrying the chicken all the way here, he felt quite horrified and terrifying.
He suppressed his shame and asked:
"Where did you get the chicken?"
"Did you get up early in the morning and go to the market to buy it?"
"Why did you buy the chicken?"
"Of course, I eat."
Gan Yanyu showed an expression of being indifferent to everything. She picked up the chicken again.
"How can we celebrate Chinese New Year without eating a chicken?"
"Why do we have to eat chicken during Chinese New Year?"
Lin Tian had just finished complaining halfway when he quickly remembered that Gan Yanyu was born in Guangxi.
Guangdong and Guangxi are normal.
Last time, I creatively made a pineapple chicken dish that opened Lin Tian's eyes.
This time, it's the bloodline that has awakened.
Looking at Gan Yanyu's funny appearance, Lin Tian finally couldn't help laughing.
"Then bring it in."
"Okay, hurry up, I'm so hungry."
"How do I do this?"
"Of course it's white cut."
"How to make white cut?"
"Cook it in water."
"Isn't that just blanching? How can it have any taste?"
"You don't understand. You also need to add some ginger, green onions, etc., and then I will make you a chili sauce."
“.”
"Put down the kitchen knife and let me do the chopping!"
"Lin Tian."
The two were arguing like this, and suddenly there was silence, and the girl spoke.
Lin Tian was stunned and turned his head.
Gan Yanyu tied her hair into a high ponytail and put on a kitchen apron.
She looked at him sideways and smiled: "Happy New Year."
“.”
Lin Tian was stunned for a moment, but couldn't help laughing.
yes,
This year's Spring Festival, I am no longer alone.
"Well, Happy New Year."
The Spring Festival is fleeting.
After spending a few days with Gan Yanyu doing nothing but eating.
In the blink of an eye, it is the day when millions of workers return to work.
Lin Tian and Gan Yanyu are no exception.
As soon as the Spring Festival was over, Lin Tian received a text message from his class teacher Zhang Juan, informing him of the time to return to school.
Similarly, Gan Yanyu also received a message from her class teacher.
The last semester of the senior year of high school was not worthy of a vacation. Even a school as relaxed as Qingzhou No. 7 Middle School had to adopt China's traditional and cruel half-day system during this final period of time.
Theoretically, we have to return to school almost as soon as the Spring Festival holiday is over.
However, considering the special circumstances of Lin Tian and Gan Yanyu, Zhang Juan told Lin Tian that the school specially allowed the two to study at home and return to school when it was time for the college entrance examination to take the college entrance examination with the main group of the school. They only needed to fill out an application form later.
In fact, this is not a very rare thing.
Almost every year, in the last semester of senior year, there are many students who apply for "home schooling".
Basically, these are students who suffer from depression and anxiety due to excessive stress.
This is normal. The depressing atmosphere in the second semester of senior year leads to frequent cases of students jumping off buildings every year. If there is no green channel like this, the school will really be doomed.
However, such an application is generally very difficult, and it mainly depends on the attitude of the class teacher and the director of the Academic Affairs Office.
Lin Tian and Gan Yanyu obviously don't have such worries.
The two of them have now become the school's golden signboard. It is even said that because of their existence, Qingzhou No. 7 Middle School will focus on the training of music students next year and plans to invest more money to expand the number of music and art students.
But the happiest person was Zhang Juan.
As the class teacher, when Lin Tian wanted to switch to the art exam, Zhang Juan had tried to persuade him earnestly, for fear that such a good ace candidate would fail in her hands and she would not be able to explain to the school.
Now, although Lin Tian's leave will inevitably cause him to fall behind in the college entrance examination results, apart from that, she has already told the school too much!
Because she had brought up a student like Lin Tian, as the head teacher of Class A, she would have a huge promotion next year. However, Lin Tian didn't care too much about these things.
Speaking of this.
The entrance examination for the Tianchao Conservatory of Music also begins this month.
What's surprising is that this year, Tianchao University of Music has an examination site in Qingzhou City!
This means that Lin Tian and Gan Yanyu can save a lot of trouble and time, and they can just take a taxi to take the exam.
However, the Tianchao Conservatory of Music has set up 2 to 3 test sites across the country over the years, and there has never been one in Qingjiang Province. This year, a new test site was unexpectedly added.
There are rumors online that it was because Qingjiang completely established itself as a "music powerhouse" in the Parrot Cup held a few years ago that it made an exception this year and set up a test site in Qingzhou City.
The biggest contributors to this are Lin Tian and Gan Yanyu.
It is no exaggeration to say that the Celestial Music University came to Qingjiang Province specifically for the two of them.
It is difficult to verify the authenticity of such rumors.
However, this school entrance examination was not difficult for Lin Tian and Gan Yanyu, who had already won the first and second place in the Qingjiang Province Music Art Examination.
What is really difficult is the college examination entrance.
The school has given Lin Tian the freedom to study, so it depends on how he arranges it.
"University" is a pursuit that Lin Tian has never given up. How to arrange work and study plans with Gan Yanyu is also very important.
Lin Tian himself has very good grades, and he has [Efficient Learning] to make up for the lack of time, so it doesn't matter.
But Gan Yanyu is different. She has missed too many courses and it cannot be made up overnight.
So, how to decide is crucial.
"May, start studying in May."
At Lin Tian's house, Gan Yanyu said this when the two were discussing.
In June, there is the college examination entrance.
"During this period, I will read some books when I have time, but by May, I want to make proper preparations."
Gan Yanyu said seriously.
Same.
In Gan Yanyu's eyes, she has never given up her dream of attending music college.
In fact, judging from the experiences of Lin Tian and Gan Yanyu in participating in the competition.
A background from a top music university is really important in the music industry.
It not only represents the basic appearance of a musician, but also represents your connections, international recognition, and whether you can meet people anywhere who are willing to help you because of your background.
Just like Lin Tian could certainly choose to be a casual cultivator and wander around the world and still make an immortal name.
However, the background of a "big sect" can obviously make it more convenient for Lin Tian to act anywhere.
Of course, the most important reason is because.
Tianchao Conservatory of Music has already become a part of Lin Tian and Gan Yanyu's future plans.
"Can."
Lin Tian approved Gan Yanyu's arrangement, "When the time comes, we will put aside a month's work and concentrate on preparing for the exam."
Although it sounds crazy and is somewhat disrespectful to other college entrance examination candidates.
How long have they been writing? You took a year off from school, played music for half a year, and came back in the last month to cram, and you think you can beat us?
However, at this point, Lin Tian had no other choice.
This is the only way since I can't balance music and study at the moment.
At that time, Lin Tian could only hope for Gan Yanyu's learning ability.
You have to pass the exam! Lin Tian couldn't imagine that one of him and Gan Yanyu would fail the exam.
After finishing this biggest battle in my student days.
After the college entrance examination.
The two of them are about to fully begin preparations for the Longqin Cup.
The national competition is only a few months away.
"Come on!" Lin Tian encouraged.
In short, there is still a lot to do!
The second day after the New Year holiday.
On this day, Lin Tian dressed up, combined his hair, and set off with Gan Yanyu, picked up by He Zhichen.
Today's target location is the Qingzhou branch of "Pude Dairy".
The preliminary work has been completed through negotiations between agent He Zhichen and the other party's person in charge.
When I arrived at the company today, in addition to formally signing the endorsement contract, I also visited the company headquarters.
As spokespeople, Lin Tian and Gan Yanyu must understand the basic situation of the company and products before officially starting cooperation.
And it's not just a formality.
Yes, I really understand! As a musician group, "Moonlight and Cat" has been active until now, and Lin Tian cherishes his reputation very much.
As for Gan Yanyu, it was even more so. In the early days when the two were just small internet celebrities, when they received the order from Lotte Music Store, Gan Yanyu had to get the instrument in her hands and try it herself before seriously considering whether to agree! Although He Zhichen has agreed to this cooperation on behalf of Moonlight and Cat, if there is any problem, with Gan Yanyu's personality, she will definitely ask the other party to solve the problem before continuing the next filming.
On stage.
Lin Tian and Gan Yanyu signed the endorsement contract together.
Inside the office, there was applause from the employees.
Depp's product manager shook Lin Tian's hand and said happily:
"Teacher Yueguang, I wish our cooperation goes smoothly!"
“.”
Afterwards, under the personal leadership of the manager and accompanied by several important personnel, Lin Tian and his party were taken to visit Depp Company.
As one of the three giants of milk in China, Depp's name is similar to Yili and Mengniu in his previous life, and he is truly a household name.
During every festival, when giving gifts or New Year’s goods, you can basically see Depp.
Came to a huge wall.
The manager stopped and introduced to Lin Tian and his group:
"These are the different kinds of products that we at Depp are currently selling."
Lin Tian raised his head.
On the wall, there is a huge cow pattern.
Next to the cow, many different lines extend out——
There are [Depp Pure Milk], [Depp Lactic Acid Bacteria], and [Depp "Little Pudding" Ice Cream]. Gan Yanyu pointed at one of the patterns, slightly widened her eyes in surprise, and said to Lin Tian:
"Their 'Super Yogurt' milk drink is very good. I used to use it as an ingredient when I made desserts."
Hearing this, the manager immediately smiled kindly:
"We have cooperation with many large domestic cake chain stores for our sour series. For example, the 'Wu Zi' and 'Amre' brands that you may be familiar with all come to us for goods."
"I see."
Lin Tian nodded.
He really didn't expect it. "Wu Zi" is a dessert chain store that Lin Tianhe took Gan Yanyu to eat. He didn't expect that they also cooperated with Depp.
As soon as this sentence came out.
There is no need to think about it. Gan Yanyu should have a good impression of this company's products.
Lin Tian could understand it, just like when he first fell in love with Momonogi Kana, he was surprised to find that she starred in so many famous works. He had a sense of fate that "it turns out we were destined to be together."
Going further, everyone came to a wall filled with photos of people.
"Here, we have Depp's official spokesperson over the years."
On the wall, there is a photo of each spokesperson, with the year and the product endorsed displayed next to it.
This kind of record also represents the company's respect and remembrance for its spokesperson.
After all, some spokespersons really do have some kind of emotional connection with the company.
Take the famous "Wahaha" mineral water in the past as an example.
How many people know Wang Leehom because of Wahaha, and how many people keep drinking water because of Wang Leehom.
For many years, Wang Leehom and Wahaha mineral water have been inseparable, and have almost become the memory of "mineral water" for everyone of an era.
It was Wahaha that made Wang Leehom so famous in that era. Similarly, Wang Leehom was also the first star to endorse Wahaha in mainland China. It can be said that the two achieved mutual success.
To thank Wahaha, Wang Leehom has not increased his endorsement fee for more than 20 years, and Wahaha has also remained consistent and has never changed its endorsement for more than 20 years.
Because of this, a beautiful story between the company and its spokesperson was created and passed down by people.
All this continued until 2018, when the old chairman’s eldest daughter, Zong Fuli, became product manager.
As soon as she took office, Zong Fuli terminated the contract with Wang Leehom, the spokesperson for more than 20 years, on the grounds that "Wang Leehom is too old and does not fit the product positioning."
It is hard to say what results this decision has achieved.
The only thing we know is that nowadays, Wahaha is almost completely gone from the market, and the mineral water people choose is almost all Nongfu Spring and C'estbon. Wahaha has completely become a memory of the past.
In sharp contrast is.
Until 2024, Wang Leehom was still drinking Wahaha mineral water at a concert to promote it.
Even though Wahaha has terminated his contract, Wang Leehom is still grateful for the twenty years of meeting him.
“.”
However, stories like this are still a minority after all. The vast majority of large companies change their spokespeople very quickly.
What caught Lin Tian’s eyes at this moment was a very large lineup.
At a glance, Depp has changed more than 20 spokespeople over the span of more than 30 years.
There are Hong Kong stars from the last century as well as young and handsome actors in recent years.
Without exception, they were almost all top stars of that era.
No wonder He Zhichen told himself that before taking on the endorsement.
——Endorsing Depp can make one’s popularity grow rapidly!
These two are both first-line star level,
How could a musician like me and Gan Yanyu sneak in?
Even though it is said that the two are not endorsing the main products but the subsidiary's classified products, it is still a confusing thing.
After all, Lin Tian knew how famous Moonlight and Cat were, and whether they could be compared with the entertainment industry.
It seemed that he saw Lin Tian’s concerns.
He Zhichen on the side patted Lin Tian's shoulder confidently.
“You’ll understand when you see the product!”
Finally, we arrived at Depp's product development base.
Here, Lin Tian and Gan Yanyu saw the products they were going to endorse.
The manager held a box of blue-packaged milk in his hand and introduced it to Lin Tian and his group, "This is the new product 'Hamley Finnish Yogurt' that our company is going to launch this year."
“It uses high-quality fresh milk from organic farms, without any additives, retaining only the purest taste.”
Listening to the manager's introduction, Lin Tian and Gan Yanyu both inserted straws into the milk and tasted it.
As Lin Tian sucked the thick yogurt into his mouth, his mouth was instantly filled with sweetness.
Before Lin Tian could react, Gan Yanyu on the side had already let out a satisfied "hmm——" sound.
“It tastes good.”
Gan Yanyu raised her head and couldn't help asking, "How much does this cost?"
"The price for a single box is nine dollars," said the manager.
"Nine dollars!"
Hearing this, Lin Tian couldn't help it.
He opened his mouth and reached for the milk in his hand again.
What is noble milk?
Finland is awesome, right?
At nine bucks, that’s almost as much as a cup of bubble tea!
If I add Mixue Bingcheng, it will be enough to make me drink it to my heart's content.
Even other yogurts of the same type only cost around six yuan.
Can this be sold for nine dollars?
"The maintenance and certification costs of organic pastures, the high cost of organic feed, strict animal welfare standards, investment in R&D and production control, and higher logistics and management costs are all reasons why the cost of our new product remains high."
The manager smiled and explained to the two of them.
“It really should taste better.”
Gan Yanyu whispered beside Lin Tian.
As a master of sweets, Gan Yanyu is more sensitive to anything sweet than the average person.
Although Lin Tian didn't notice much difference between it and ordinary milk.
But since Gan Yanyu said it tastes good, it must be really good.
As for whether the price can reach nine yuan, it’s hard to say.
"In fact, our product is high-end and the target group is different."
The manager seemed to be worried that Lin Tian and Gan Yanyu, who looked like high school students, knew nothing about anything other than music, so he used a more euphemistic term and spoke respectfully.
Lin Tian understood.
Anyway, just don’t cheat the poor out of their money!
It may sound a bit harsh to say this, but for people who really like drinking yogurt, 9 yuan is not enough to consider it a luxury to drink a whole box. When you want to drink it occasionally, you can still reward yourself.
But the main consumers, those who can regularly buy several boxes of drinks, are definitely not ordinary people.
However, there was still one thing Lin Tian didn't understand.
So what does this high-end yogurt have to do with finding myself and Gan Yanyu as spokespeople? "The advertising concept we created for Hamley Finnish yogurt can be summed up in two words: artistic and high-end!"
At this point, the product manager's expression became excited, "Our work, which is full of artistic atmosphere, should have an elegant and literary brand image!"
"Mr. Moonlight, Mr. Cat, it's a pleasure to work with you two!"
"I really respect and admire you, classical musicians. I don't know much about your international aesthetics, but some time ago, Mr. Lin Tian, I watched your performance in Tokyo, and I really liked the classical music you played!"
The manager finished speaking seriously.
Lin Tian was stunned for a moment, then nodded.
"Thanks."
The truth is out.
Lin Tian finally understood why he and Gan Yanyu became the spokespeople.
In the eyes of outsiders, being a musician is indeed a profession that makes people feel quite noble and high-class.
Once such an identity comes out, it will naturally make people feel high-end.
But why didn’t anyone ask musicians to be their spokespersons before? Just like academicians, scientists, and astronauts, they are also naturally admired identities, so why didn’t anyone ask them to be their spokespersons?
The bottom line is that it’s not well-known.
For endorsements, besides product positioning, economic benefits are the most important.
Without fame, all identity and concepts are useless.
And at this time, treasures like "Moonlight and Cat" appeared.
As a classical musician group, Moonlight and Cat's public popularity is now comparable to that of pop singers.
This made Depp notice them.
However, the product manager in front of me is a person who is full of worship for classical musicians.
Therefore, they wanted to let Moonlight and Cat endorse their products to create a "high-end feel"! Through a series of advertising shoots and concept combinations, they slowly built up such a brand for their products.
“.”
Lin Tian understood the truth.
But what made him very embarrassed was
This manager probably doesn't know that Gan Yanyu really looks very handsome when he performs.
But in reality, apart from music, it feels like a complete child.
Let the kids take pictures of you. Are you sure? (End of this chapter)
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