Chapter 52 Advertising Selection
Soon, Xu Yong pushed a WeChat account over and Lin Tian clicked to add it.
Fortunately, I just had a conversation with Su Ran a few days ago.
It was that time when Gan Yanyu came to the school to find me, and Su Ran specifically asked me what my relationship with Gan Yanyu was.
We have had a conversation, and now adding each other on WeChat doesn’t seem so awkward.
While waiting for Su Ran's consent, Lin Tian searched for Su Ran's Douyin account that Xu Yong sent him.
He wanted to see what Xu Yong meant by "the sluttiest of sluts".
Searched and found the name is——
[Don’t eat coriander (no reply to private messages)] [120,000 fans]
Sweating all over.
How can there be such stereotypical female internet celebrities!
If you think about it carefully, Su Ran, as the most beautiful girl in Class A, is often criticized by other girls as a green tea. Her reputation is not very good.
It seems that it is not uncommon for such guys to appear on TikTok. Clicking into the homepage, the first thing you see is a colorful and diverse range of cosplays.
Open one of them.
Wearing a little yellow duck hat and kindergarten clothes, Su Ran yelled at the camera:
"Hentai!"
"No Road Race!"
“.”
So this is the contrast.
Scrolling down, most of the characters played by Su Ran are childish, acting cute in front of the camera and reciting classic lines from anime. Isn't this cool? They all wear children's clothes, wrapped tightly, and act cute as children.
Xu Yong actually still felt that it was difficult to do so. Lin Tian was already seriously considering whether to file a report to the police station.
But to be honest, it's a bit difficult to see the girl who usually sits in front of me and is always serious pretending to be a loli on Tik Tok.
After a while, the WeChat friend verification was passed.
[It's Lin Tian, right? ]
Before Lin Tian could send a message, the other party replied first.
【Um.】
[Xu Yong told me about your situation. He just wanted to ask about Douyin taking over Guangzi, right?]
【？ 】
Lin Tian didn't expect Xu Yong to move so quickly.
It’s obvious that he and Su Ran are not familiar with each other.
Maybe it’s because “he doesn’t want to miss any opportunity to chat with beautiful girls”, but this is just right, Lin Tian also saves a lot of trouble.
【right.】
[Yes, let me explain first. Although I have tens of thousands of fans on TikTok, I am a beauty blogger. Because beauty bloggers rarely interact with the audience, it is difficult for small bloggers to get Guangzi. I have only received two so far. The others were told to me by my friends.]
Lin Tian understood that Su Ran was making a disclaimer.
Since the other party is willing to answer, Lin Tian certainly doesn't care about it.
But he still asked: [Don’t you have 120,000 fans? ]
【.】
【？ 】
【？ 】
【？ 】
【Have you watched my TikTok? 】
The other party sent three question marks in a row. Lin Tian could probably feel how stressed the person on the other side of the screen was.
[Ahhhhhhh! How did you know my TikTok account? ! ]
【Xu Yong told me.】 Lin Tian replied.
【.】
[He also saw my post by accident, and he said he wouldn’t tell his classmates!!]
【Ah ...
Su Ran was obviously anxious.
[Lin Tian, it’s like this. The lines I said and the clothes I wore were all “in line with my character”. You know, we 2D people are like this. It’s not that I really have any serious illness.]
【Um.】
Lin Tian replied.
No one cares.
Lin Tian also didn't know why Su Ran had to explain so much to someone he didn't even know.
Lin Tian didn’t care much. Although he would complain in his heart, he definitely had no desire to share.
After all, there are too many weird people on the Internet.
Moreover, with Su Ran's tea properties.
Lin Tian even doubted Su Ran's excitement.
They're all just pretending for themselves.
However, Lin Tian still responded very cooperatively: [Don't worry, I won't tell anyone that you are Shao Luo. ]
【...】
[Forget it.]
Su Ran brought the topic back to the topic. [First of all, the big internet celebrities on Douyin have their own quotation standards for videos with embedded advertisements. The quotation for advertisements on long videos and short videos is different. Let’s not talk about this for now. Lin Tian, what is your Douyin called? You should not have reached the level of a “million-fan internet celebrity” yet, right?]
【No.】
Lin Tian answered, deliberately ignoring the first question.
【Well, then I will mainly talk about the model below one million followers. 】
The latest novel is published first on Liu9shuba!
[First of all, regardless of the number of fans, there are two most commonly used settlement methods for Douyin advertising fees. 】
[CPM: Cost per thousand impressions. It is calculated based on the price for every 1,000 people who watch the ad. For example, if someone offers you five dollars, then you can earn five dollars for every thousand people who watch your video.]
【 CPC: Cost per click. It means you pay per click. For example, if there are 10 clicks, you will be charged for 10 clicks. For example, if a merchant asks you to post a link in the comment section, the more people click on it, the more money you will make. 】
[Of course, many big influencers will directly quote according to the number of fans, regardless of whether anyone watches it or not, but that is the operation of big influencers. ]
【I see.】
Su Ran's words are easy to understand and you can basically understand them at a glance.
But you can basically find out about all of this by checking online or asking the merchants.
Lin Tian wanted to know some more practical knowledge so that he could be careful not to be forced to lower his price.
[Here are some references for you.]
Before the number of fans breaks through one million, the average price of advertising can be calculated as 0.6 cents per fan. If you have 10,000 fans, it is 600 yuan, 100,000 is 6,000 yuan, 500,000 fans is 30,000 yuan, 1,000,000 fans is 60,000 yuan, and the market price is roughly like this. 】
[Okay, thank you.]
After figuring out the general idea in his mind, Lin Tian seemed to be thinking about something.
I have 320,000 followers, and the number is still rising, so, at the very least, I can't charge less than 20,000 yuan for one advertisement, right?
In addition to the high quality of the video, Lin Tian can definitely raise the price.
However, there are many types of advertising, including hard advertising and soft advertising. Each situation requires specific analysis.
【If you don’t understand, I’ll ask you again. 】
【good.】
Lin Tian disconnected WeChat and returned to the Douyin background.
Now, it’s time to decide which advertisement to accept.
Lin Tian and Gan Yanyu sat on the sofa together, and the two of them started thinking seriously.
The eight advertisements that Lin Tian carefully selected cover everything, including online games, shopping platforms, and social software.
And, according to the market standards that Su Ran just mentioned.
Lin Tian found that the price they offered was quite high. They gave Lin Tian the price based on the standard of 700,000 or 800,000 fans.
“How about this second-hand trading platform?”
Lin Tian first pointed to a software called "Make Money" and asked Gan Yanyu.
This is a very common advertisement on TikTok. Because it is seen so often, it has become a "meme" and the audience is not so disgusted by it.
"The requirement is a hard advertisement, which requires that the advertisement be inserted to introduce the product just before we play the song and prepare for the climax."
Lin Tian read the above requirements, and halfway through, he began to lose confidence.
Damn it! How dare you bring that up! Interrupting the music, I can't imagine how much hatred this would draw from the audience.
"Actually, I don't really want to put ads in our videos, but if I really have to choose, I think we should choose those that won't affect our music performances," said Gan Yanyu.
"really."
Lin Tian also hates the practice of forcibly inserting advertisements into videos.
But making money is not shameful.
Choose one that is less likely to make you lose favor. "How about this one?"
Lin Tian pointed his finger at an advertiser called "Lotte Music Store".
The price offered was indeed much lower than other products, but because it was very consistent with the two people's video, Lin Tian included him in the range of eight possible advertisers.
The requirements are simple.
“Use the instruments they provide to shoot a video.”
Brother Meng, I have been writing all the time since I started writing the book, and I have never asked for anything from you~ But tomorrow's key recommendation will determine the performance of this book. Here, I would like to ask Brother Meng for a monthly ticketω I hope Mina-san can help the love letter! By the way, turn to the last page of the book to support the follow-up reading.
And, the love letter here promises to Brother Meng——
This book will be at least 1.5 million words long and will not end badly () (End of this chapter)