Lu Jia wiped away her tears while avoiding my gaze. I also turned my gaze to the car window before answering Chen Jin's call. I asked him, "What's wrong?"
"Have you made all the arrangements on your end?"
"Lu Jia rented a house near the hospital, which is quite convenient for taking care of her."
Chen Jin then asked, "Did Dad have a PET-CT scan?"
"It was done this afternoon, and the results will be available in three days."
"It went quite smoothly, hopefully there won't be any major problems... By the way, I have something to tell you... Do you remember that big homeowner from Beijing in our Jiulongju?... He's an old man."
“I remember, he passed away, and his children were busy fighting over the inheritance, so when you went to Beijing, you were unable to sign the agency agreement.”
"The dispute is settled now... His eldest son got four apartments, and his youngest daughter got two... These two people approached me, saying they wanted to entrust our studio to manage their shops... I expressed my intention to buy them... They immediately said they preferred to sell... They're used to life in Beijing and don't feel comfortable here in Dali. Having several shops here is a burden for them, and selling them all at once would be best..."
"Have you discussed the price?"
"The two of them are genuinely interested in selling, so they must have discussed it... I checked the prices the old man paid for these shops... Each one was between 800,000 and 900,000... Of the six they have, two were 820,000, two were 850,000, and the other two, which were slightly larger, were 900,000... I added 20,000 to each of the original prices, and we'll cover the transfer fees... They agreed... I roughly calculated that to acquire these six shops, we'll need at least 5.5 million... To be honest, these six shops are essentially being sold to us at cost, but getting 5.5 million is really difficult... Even with a loan, we definitely can't borrow that much, so I'm calling to discuss it with you... Should we take them or not? If not, I'll find an excuse to decline; if we do want them, we'll have to find a way to raise the money..."
After a brief moment of thought, I replied, "Yes, I definitely want it... How about this, we bought Cao Xiaobei's shop with cash, so the transfer process will be easier. Let's sell this one first... and we'll figure out how to use the rest of the money."
"Um... how much do you want to sell Cao Xiaobei's set for?"
"At least 2 million."
"This price won't be easy to sell, will it? ...It's more than double the price we got from Cao Xiaobei before!!"
"Not necessarily... We set up a studio in Jiulongju not only to boost the popularity of this commercial street, but more importantly, to gain an information advantage... Currently, there is an asymmetry between the information the market has and the information we have... We are the ones with the advantage. Whether it's renting, buying, or selling a house, the first thing people think of is to go through our studio. These clients don't have the ability or energy to thoroughly understand the market; in addition, we set the existing rules for this commercial street, so we have a certain degree of control... We can definitely do this, but it will really test our execution and adaptability."
"I'm not too confident."
"Has our country not created enough profit miracles in the real estate sector? ...I have confidence."
After a moment of silence, Chen Jin on the other end of the phone replied, "This is no small matter. Do you need to come back?"
"Yes, I've already booked my flight back for tomorrow... Tomorrow, gather all the real estate agents who have worked with our studio and have done exceptionally well. I'll treat them to dinner... Remember, only the best, no more than five people."
"Okay, leave this to me... What time will you arrive tomorrow? I'll pick you up from the airport."
"We landed at 11:30...just in time for lunch."
"Okay, I'll wait for your call."
...
After ending the call with Chen Jin, I leaned heavily back in the car seat and pressed my temples... I felt immense pressure because making such a choice was extremely risky.
This is easy to understand. If I sell the shop I bought from Cao Xiaobei for 2 million yuan, it will be equivalent to breaking the current price system. Once we can't reach an actual transaction with the owners in Beijing, it will be impractical to hoard shops at low prices in the future. If we do reach a transaction, we will have 7 shops in hand, which is enough to make a lot of money.
So that's why I said it tests our execution and adaptability... We have to achieve a perfect connection within a limited time, and the best outcome is to sell the shops for 2 million, then quickly block the news, raise enough funds from other channels, and then buy these 6 shops from Beijing residents.
Conversely, it would put enormous pressure on our finances, because news cannot be completely blocked. Once the news that we sold the shops for 2 million yuan spreads, that price will become the benchmark, and the owners will be more vigilant. This would mean that our strategy of buying houses at low prices will come to an end, which is the biggest risk. However, if we can successfully buy 6 shops from Beijing residents, this risk will not exist.
Lu Jia noticed my unusual behavior and asked me what was wrong. I told her about my current situation.
After a moment of contemplation, she said to me, "I don't really recommend you do that... If something goes wrong with the shops in Beijing and you ultimately fail to buy them, and you've disrupted the previous price system, you'll be in a very passive position... In other words, your entire plan will fail... I think you should never actively disrupt the current price system before you've stockpiled a certain number of shops... The best way is to find channels to raise the money."
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