In the afternoon, we received a reply from above, who thought it was a good idea... because giving customers free wet wipes would increase their goodwill towards us and also enhance our brand's competitiveness to some extent; furthermore, it would generate some revenue, although not much, but using that money to improve employee benefits would also increase employees' sense of belonging to the company.
They told us to try it out first, and if it worked well, we could consider a large-scale rollout within the company; and that's how I got my first business opportunity after returning to Dali.
...
After signing the advertising agency contract, I took the afternoon off and went to the "Cangshan Yishu" office area. I planned to talk to their marketing manager in charge of advertising placement about selling the advertising space.
The reason I chose "Cangshan Yishu" is because it has the strongest advertising demand among all the properties currently for sale in Dali. I asked a friend, and they said that in just this quarter, their advertising budget was 15 million yuan. This scale of advertising is enough to cover almost all advertising channels in Dali.
This time, I didn't deliberately avoid the fact that "Cangshan Villa" is a project led by Ye Zhi's Binjiang Group... I'm a very clear-headed person, so I didn't put any psychological burden on myself, because Binjiang Group doesn't belong to Ye Zhi alone, and besides Binjiang Group, there are other shareholders like Cao Jinbo in the "Cangshan Villa" project... What I want to make money from is the project itself. If they are interested in this advertising model, we can discuss it in depth; if they are not interested, then I will talk to another company. That's my logic.
The reason I'm in such a hurry to find customers is because I'm short of money... You see, wet wipes may be small, but they still have costs. Besides, we have several thousand orders for takeout every day, which adds up to a huge sum. If I want to make money with this idea, I have to find reliable customers first.
However, before I came, I was quite confident because this advertising model combined with food delivery has a very high degree of precision... We can accurately target the "Cangshan Yishu" property advertisement to all customers in Dali who have bought high-end properties... We can flexibly select target advertising groups. For example, in high-end villa areas like Shanshuijian, as long as a customer orders food delivery, we can efficiently deliver the "Cangshan Yishu" advertisement to them... Since these customers have the ability to buy a villa in "Shanshuijian", they must have the ability to invest in another villa in "Cangshan Yishu".
For the takeout orders placed by tourists, we can also place ads for bars, car rentals, and tourist attractions, which is what I mean by the "precision" of advertising.
...
Before making any connections, it's really difficult to achieve your goals by just making cold calls... As soon as I entered the office area, I was stopped by the receptionist. They said that I had to make an appointment to see the marketing manager.
While arguing with the staff... I suddenly noticed Ye Zhi walking out of the office area; I knew she was in Dali, but I didn't expect her to be working here, after all, at her level, she spends most of her time socializing outside.
It was at this moment that I thought of avoiding it, but it was too late! Want to chat with more like-minded people about "My Tenant Miss"? Follow "Youdu Literature" on WeChat to read the novel, discuss life, and find kindred spirits!
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