An hour later, Yuewen Entertainment Media website issued a statement strongly condemning the use of online trolls to maliciously inflate scores and confuse the public online, stating that such actions would be severely punished. The statement concluded by reiterating Yuewen's commitment to fairness, impartiality, and transparency in its rating system and welcoming public oversight.
The film "Shaolin Temple" has garnered a lot of attention these past few days. After all, it's rare for a domestic film to be able to outperform imported blockbusters. The online discussions were quite heated, but then a group of trolls rushed in, resorting to all sorts of slander. As a result, the ratings on several websites plummeted from 9.2 to 6.2, while the ratings for "National Fortress" soared from 5.8 to 8.5!
These are all seasoned internet users; who wouldn't know the intricacies of the situation? They were just waiting for Yuewen Entertainment Media's counterattack, but unexpectedly, Yuewen Entertainment Media dismissed them with a lukewarm announcement!
However, sharp-eyed netizens still noticed some details:
"Guys, this announcement is something else!"
"Upstairs, isn't it just a condemnation notice? It's something everyone's already done, what's so interesting about it?"
"So you people, it's really scary how uncultured you are!"
"Hey upstairs, you can't insult people like that. Just shut up already. What's the point of keeping me hanging like this?"
"Alright, since you're so eager to learn, I'll explain it to you."
"It is said that the current rating market in China is divided into five parts, each occupying a corner. One day, a new force called Yuewen Rating quietly rose and gained a foothold without anyone noticing."
"One day, the entire rating market was corrupted by a certain force that bribed scoundrels to maliciously inflate scores, leaving the market filthy and disheartened. Only one rating system stood proudly independent, standing at the pinnacle of fairness and impartiality based on the principles of impartiality, openness, and fairness. Dear readers, which rating system do you think will be more authoritative in the future?"
"Damn, after listening to this jerk babbling on and on for so long, he finally said something sensible."
"I really want to grab him and beat him up, but what he said makes sense, so I'll forgive him."
"Yeah, from now on, I'll only trust his ratings when I watch movies. All other ratings are garbage."
"Fairness, openness, and impartiality—these principles make perfect sense. The requirement for real-name authentication and movie tickets will surely deter those online trolls!"
"Not necessarily. What if some people's fans maliciously rig the votes one day?"
"One person, one ID, and you still need a movie ticket. No matter how many fans you have, you can't compete with the general public. If you have 100 million fans who all buy tickets, then you're the one who gets ten points, that's your skill."
"Hehe, that analysis makes a lot of sense. Absolute fairness doesn't exist, but Yuewen's rating system can guarantee relative fairness. That's what makes it authoritative. Anyway, from now on, I'll only trust them. All the others are trash!"
······
The online comments naturally caught the attention of the five rating agencies. They had already received some money, so they turned a blind eye. With so many movies released every year, it's not surprising that a few movies experience fluctuations in their ratings.
However, a recent announcement from Yuewen Entertainment Media and online comments have made some people uneasy. What do rating websites value most?
Credibility! Once credibility is lost, customers will be lost in large numbers, and the rating website will become a joke!
Generally speaking, the primary source of funding for rating websites is advertising revenue. Without traffic, who will advertise on your site?
The second source is transaction revenue, which is the commission extracted from e-commerce transactions.
The third source is revenue from memberships/subscriptions/customizations, etc.
The fourth source is revenue from technical services.
Ultimately, all the problems boil down to traffic; without traffic, everything is a joke.
A seemingly unremarkable announcement from Yuewen Entertainment Media actually highlights the importance of rebuilding credibility, standing out among all rating websites, and attracting traffic from netizens.
This is Yuewen Entertainment Media's most incisive and effective counterattack against the inaction of various rating websites in the face of malicious score manipulation, and it hits the nail on the head!
We're all adults, so I can't tell you what to do. But adults have their own ways of doing things. I'm not your parents, so I can't remind you of everything. I can only teach you how to be a person based on the realities of society!
At the flower rating website, Chairwoman Dong Jie sat in the conference room chair with a cold expression. "Speak," she said, "what's going on here?"
There were also two men and one woman at the meeting. The man and woman were both looking at Wu Kai, who was sitting upright at the head of the table. As the company's general manager, Wu Kai was usually in charge of almost all matters, big and small. This time, Yuehai Media had hired Wu Kai to stir up trouble on the rating website.
"Chairman, this is all my fault. I thought it was just a normal score-boosting activity, but I didn't expect Yuewen Entertainment Media to seize the opportunity and turn the tables on me."
Wu Kai smiled wryly. The other party had given him a million yuan to try and sabotage the ratings. This had happened before, and no one had taken it seriously. It was practically an unspoken rule in the industry: money talks. As long as the other party spent a little more money, things would be back to normal in a day or two. They would then say that someone had maliciously sabotaged the system and that it had been restored after the system was modified.
Dong Jie frowned. "Yuehai Media again? This company has stirred up trouble more than once or twice, hasn't it? And they never have any integrity. Why would you still cooperate with a company like that?"
Wu Kai said with a wry smile, "They're rich, and they're always very generous. Our website earns a considerable amount of revenue from them every year. If we didn't cooperate with them, the company's income would be significantly reduced."
Dong Jie shook her head, "We shouldn't cooperate with them in the future. This company has no bottom line in its dealings with people and things. Sooner or later, they will cause big trouble. If our website doesn't establish a good reputation this time, we will be in big trouble in the future. If netizens don't trust us anymore, no matter how much money we make, it won't be of any use."
"Chairman, you mean?"
Dong Jie looked at Wu Kai with heartache, "What else can you do? They've already set a benchmark, and you're not going to follow suit? How are you going to gain the trust of netizens in the future?"
Wu Kai slammed his fist on the table. "That Fang Yang is a real troublemaker. Every time he enters a new industry, nothing good ever comes of it."
Dong Jie glanced at Wu Kai and said, "He's just a useless piece of trash who can only rage in a fit of rage!"
The same story is playing out on four other websites at the same time, though some are following suit while others are ignoring it.
As more and more netizens joined the discussion, the incident escalated further. Three rating websites, including Flower, promptly released their investigation results, acknowledging the influence of malicious score-boosting. They stated that they had immediately eliminated the malicious score-boosting and given "Shaolin Temple" a genuine score of 9.2!
In addition, the three rating websites also announced that, in order to prevent such malicious score-boosting in the future, the websites have pledged to uphold the principle of fairness, impartiality, and impartiality, requiring that all future ratings must be based on real-name authentication, one person, one point, and one vote, resolutely eliminating malicious score-boosting.
Netizens are naturally happy to see this happen. A completely honest rating will be the basis for their future movie reviews. They've been fooled by ratings too many times in the past. This time, they thank Yuewen Entertainment Media for giving the market a clear sky!
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