Zheng Xiuli's miserable life continues, while Zhong Zhifeng is extremely busy, having to keep a close eye on the album's production and distribution while also strengthening communication with theaters.
After Zhao Liang convened a nationwide online meeting of provincial cinema managers, Zhong Zhifeng dispatched his subordinates to various regions to communicate with local managers about promotional matters. Although the general outline document had been issued, the situation varied from place to place, so it was necessary to formulate a deviation document to suit the local conditions. This is the meaning of sending the promotion department to the grassroots level.
Within the scope of the general outline document, Zhao Liang suggested designing appropriate plans according to local conditions. During this year, Zhao Liang traveled all over China, lost dozens of kilograms, and did not come away empty-handed. At least in terms of understanding the customs and cultures of various regions, no one in the entire Yuewen Entertainment Media could compare with Zhao Liang.
Although only three days have passed, and the promotional ads were only launched early this morning, and the official WeChat account has only been online for less than an hour, this did not stop several people from crowding into the tech room to observe the advertising effect.
"How is it going?" Zhong Zhifeng was the most anxious. If this trial was successful, Yuewen Entertainment Media would have a stable way to promote advertising, thus getting rid of the way of running around to different production crews for announcements. As for whether the announcements were effective, there was no effective evaluation tool.
However, starting today, there is an effective measurement tool: effective web clicks!
Whether it's the Yuewen Entertainment Media website or the official account, as long as netizens actively enter these websites and browse the content for a certain period of time, the backend will count the relevant clicks. Although some may enter unintentionally, for the backend, whether you come intentionally or unintentionally, as long as you come and browse the content, it's a victory. Of course, if you click to follow, that's an even bigger victory, and it's exactly what Yuewen Entertainment Media needs!
Regarding the source of netizens, there is a question that needs to be answered before clicking to follow. That is, netizens need to answer from which channel they learned about Yuewen Entertainment Media website or other website public account. This is a small suggestion from Fang Yang.
As for the idea behind this little suggestion, it was mentioned by a friend of Fang Yang's from his previous life who sold cars. Apparently, in order to help its sales staff identify customers' intentions and needs for purchasing cars, the manufacturer specially created something called customer profiling. Based on the process of talking to customers, the profiling is used to analyze customers' car purchase desires and determine the frequency of communication with customers. It is said that the effect is quite good. Fang Yang just put this here and tried it out.
"This is just the beginning, what's the rush? Hey, in just one hour, we've already got over 10,000 valid clicks and over 1,300 followers!"
Attracted by Chen Chen's words, everyone's attention was focused on the big screen, where two images appeared. One was the number of valid clicks, represented by a bar chart with two cylinders: one cylinder representing valid clicks and the other representing clicks to follow.
The other image consists of two large circles. One circle shows the reason for the click, and there are more than ten items in the middle, most of which are currently blank. Only the network section displays a little content, with Yuewen Entertainment Media website occupying 85% of the space, other websites occupying about 10% of the space, and a few scattered items from several other sources. The quantity is quite pitiful.
The other pie chart displays the percentage of clicks and followers, also with more than ten items, complementing the first pie chart.
The two images were easy to understand at a glance, simple and clear. Zhao Liang was also very interested in these two images. While Chen Chen was surprised, he immediately took out his phone and opened the backend of the official account, where the number of followers had reached 1,523.
"That's fast! Two hundred more have been added in one go, making it 1523 now."
Fang Yang laughed and said, "This is because it's still early in the morning, and many people haven't gone online yet. You should know that Yuewen Entertainment Media website has more than 300 million registered users, and more than 1,000 views per hour is nothing."
Zhao Liang slapped his forehead and laughed, "It's my fault. I haven't been online for a long time, and my reaction time is a bit slower. If that's the case, getting 50 million followers shouldn't be a problem, right?"
Fang Yang pointed to the areas on the map where growth was slow, such as subway ads, bus stop ads, and flyer distribution ads. "Except for the cinemas, which are still early and no one is paying attention, you can see that these promotional ads haven't had their intended effect yet. Why should you focus on these? Because only those who aren't afraid of the hassle of paying attention are the consumers with the greatest potential for development. They are also the passersby we are focusing on developing, and they are our largest consumer group!"
Zhao Liang was confused. "Shouldn't Yuewen Entertainment Media website have over 300 million registered users? They should be the biggest consumer group, right?"
Fang Yang retorted to Zhao Liang, "They were already in the pot, and besides, is 300 million more people or over 1 billion?"
Zhao Liang was taken aback by Fang Yang's calculations. He opened his mouth wide, unsure how to respond. He thought it made sense, but something still felt off.
Chen Chen and Zhao Liang got along well, and Chen Chen smiled and said to Zhao Liang, "In President Fang's eyes, everything on the website is his own pot, and there is no need to spend too much effort to promote it. A simple announcement on the website is enough. What really needs our effort is on the outside, which is where our battlefield is."
This was the first time Zhao Liang had heard of this theory, but it did seem to make sense. In the past, the company rarely advertised; most of the time, they would just post an announcement on the website. Even for Fang Yang's first movie, "Shaolin Temple," they didn't run any advertisements, and the advertising costs were minimal.
The reason why Fu Ming's incident has attracted attention this time may be because it is experimental in nature. Fu Ming is not like Fang Yang, who naturally attracts attention. If he just publishes an announcement on the website, it is unlikely to attract the attention of the audience. Even the reporters are not very cooperative. In this case, without the support of advertising, there is a real possibility that something bad might happen.
With the further development of Yuewen Entertainment Media, there is a high probability that a new generation of directors will join the company. If a solution is not found at this time, the promotion of the films made by these directors will become a problem. Movie fans only recognize well-known directors, so it will be very difficult for these new generation directors to break through the encirclement of established directors without a mature advertising and promotion system.
Zhao Liang has been immersed in the film industry for almost a year, so he is naturally very clear about the ins and outs. Without a huge amount of funding for promotion or the participation of established actors, the hardships these new generation directors face in order to become famous are beyond the comprehension of outsiders. Just think, in a year, besides some established directors, how many new generation directors have made a name for themselves!
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