Zheng Xiuli, standing next to her, said leisurely, "This time, I am receiving rare love from fans across the internet. Before, even the slightest disturbance would attract trolls to stir up trouble. This is the first time I have received support from the entire internet. Am I really that unpopular?"
Fang Yang chuckled and said, "You're not money, so how can everyone like you? Since you're in the entertainment industry, which is a cesspool, you have to be prepared to be criticized at any time. Only if you have a strong heart can you go further in this industry!"
Zheng Xiuli sighed, "To get ahead, everyone is scheming and backstabbing, all for that one chance to stand out. Being in the spotlight seems glamorous, with the whole world's attention on you, but only you know all the hardships. It's like the saying goes, people inside the city want to get out, while people outside desperately try to get in. That's why the entertainment industry changes so frequently, just because so many people want to get in. But I'm lucky to have met President Fang. At least at the company, I can show my true self without fear of being retaliated against by President Fang."
Speaking of this, Zheng Xiuli chuckled. After a year in the entertainment industry, she was now glad that she had come to Yuewen Entertainment Media, an entertainment media company that was so clean it was almost unbelievable!
Yang Huajin smiled. Zheng Xiuli knew how to talk. It was no wonder that Fang Yang had put so much effort into training her. "If you are truly loyal to the company, the company will not let you down! After this album release, Zheng Xiuli, your fame will rise again. Once the company headquarters is completed next year, we will hold a concert for you in the cinema. I believe there will be many people who will support you."
Singers have three great loves: winning awards, releasing albums, and holding concerts. Zheng Xiuli has already achieved the first two, and she is extremely happy to hear that the company is going to hold a concert for her. "Thank you, President Yang, President Fang, and all the bosses. I will definitely work harder and live up to the company's expectations!"
Yang Huajin smiled and said, "Everything is on track now. Minister Zhong can keep a close eye on the rest of the work. Our next focus will be on Director Fu's movie. There's less than a month until its release, so we'll probably have to start increasing our advertising budget."
Fang Yang looked at Yang Huajin and asked, "Wasn't it already arranged before? Has something unexpected happened?"
Yang Huajin nodded. "It was arranged beforehand. Director Fu led the main cast and crew to various places for promotion. At first, the results in Fujian, Zhejiang and Lingnan were quite good. However, we encountered some setbacks in the Northwest and the results were not ideal. Because the company's main focus these days is on Zheng Xiuli's album, I suppressed it for a while. But now that Zheng Xiuli's album is over, we should put our focus on this movie."
Fang Yang hadn't heard about this before, and asked, "What trouble has Fu Ming encountered?"
"This year's film market has seen a boom, with excellent box office results during the summer. Major film and television companies have increased their investment in the film market. Not only on New Year's Day, there were six domestic films and two imported films, a total of eight films released on the same day, making the competition extremely fierce."
Yang Huajin explained the matter clearly in just a few words: "Of the six domestic films, apart from our 'Five Ghosts Transporting Wealth,' three of the other five films are starring top-tier celebrities. They bring their own audience and cause a huge sensation in every city they visit. They are so high-class that they can't even keep up with our advertising."
Yang Huajin recounted the embarrassing situation Fu Ming encountered: "In Chengdu and Chongqing, Fu Ming's entire team was practically just there for show. Not only did no audience support them, but even local reporters were few and far between. It was an extremely cold reception."
Fang Yang scratched his head. This was something he had anticipated from the beginning. Neither Fu Ming nor Zheng Shi had any fame or notable representative works. Compared with other films, they were naturally at a disadvantage. As for comparing film quality, it was useless to say anything more before the film was released.
After thinking for a moment, Fang Yang said to Yang Huajin, "Let Fu Ming and his team go down to the third and fourth-tier cities. Isn't that how great men fought their way out? Let's learn from them and use a strategy of encircling the cities from the countryside to open up the market in the third and fourth-tier cities. No matter how many people live in the first-tier cities, they can't compare to the number of third and fourth-tier cities!"
Yang Huajin looked at Zhong Zhifeng. When it comes to promotion, Zhong Zhifeng is a professional. If Zhong Zhifeng thinks there are no problems, then there is great potential.
Zhong Zhifeng had never thought of this approach before. In the past, he mainly promoted in first-tier cities. In third- and fourth-tier cities, he would at most put up a display stand in a movie theater and an advertisement at a bus stop. That was all. There were more than a thousand third- and fourth-tier cities. It was impossible to cover them all in one round of promotion!
So when Zhong Zhifeng heard Fang Yang's idea, he was completely dumbfounded. How could he explain this? He had no experience with it!
However, this is important: Zhong Zhifeng is the head of the company's marketing department. Others may not be able to do anything, but Zhong Zhifeng cannot say no. In fact, when Fang Yang suggests a solution, Zhong Zhifeng must express his opinion on whether the solution is feasible!
After pondering for several dozen seconds, Zhong Zhifeng finally raised his head. "President Fang's method is feasible, but it requires a huge investment of manpower and resources. If we spend the remaining month going down to third- and fourth-tier cities, even if we visit two cities a day, we can only visit about fifty cities. Compared to the nearly two thousand cities across the country, this is just a drop in the ocean. To achieve maximum publicity, we need at least ten teams to go down to different places. Even then, we can only do our best to promote as many cities as possible."
Zheng Xiuli quietly stood up and walked out the door unnoticed. Several big shots were discussing the movie, and it would be a bit awkward to stay any longer. Besides, there were mountains of autographed photos in the office that needed to be signed. Just thinking about it made Zheng Xiuli's fingers tremble. It was too cruel!
Fang Yang saw Zheng Xiuli sneaking out, but didn't stop her. It was none of her business now, and there was no point in her staying any longer.
"Even if ten teams go down to the grassroots level, they can only visit five hundred cities, which is about one-third of the country. The question is, is it worth the cost?"
After listening for a while, Ma Wenhua finally offered his opinion, pointing out the problem incisively: "Moreover, even if ten teams go down to the grassroots, how can they gain the trust of the local citizens without the participation of the main creators? If they cannot gain trust, what is the point of such a wasteful and labor-intensive activity? Also, whether it is the main creators or the staff going down to the grassroots, can they endure running to two cities every day for a month?"
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