After breakfast, since it was the weekend and most of the company's employees were off at home, Fang Yang, having nothing to do, decided to finish writing the calligraphy as soon as possible. He had been so busy lately that he had completely forgotten about it.
To be honest, the Slender Gold style of calligraphy is very suitable for writing long articles, mainly because the characters are well-balanced, slender yet full, and extremely beautiful. Since I had already written part of it, the workload today was not heavy, and I finished everything just after 11 o'clock. While I was tidying up, Zhou Xin called in a video.
This girl has been calling me every few days these past few days, ostensibly to check on the scriptwriting for "Loser Men and Women." And today, the first thing she asked about was the script: "Fang Yang, how's your script coming along?"
Fang Yang laughed and said, "I finished writing it yesterday!"
Zhou Xin: "Oh, you didn't go to work today?"
Fang Yang: "It's the weekend today!"
Zhou Xin: "Why don't you go out for a walk this weekend?"
Fang Yang pointed the camera at the calligraphy practice book, saying, "I'm practicing calligraphy at home today, waiting to submit it to the publisher!"
Zhou Xin: "Is this the Thin Gold style calligraphy practice book? Have you finished writing it?"
Fang Yang: "I just finished writing it and I'm tidying it up now."
Zhou Xin: "Your handwriting is so beautiful, when will you teach me?"
Fang Yang...
The two chatted like that for half an hour until Fang Yang received a call from Yang Huajin, at which point they ended the call. "Hello, Uncle Yang?"
Yang Huajin: "Xiao Yang, Fu Ming will be coming over tomorrow. Would you like to have a chat with him then?"
Fang Yang: "Okay, what time is he coming tomorrow?"
Yang Huajin: "His flight is at 3 pm tomorrow. We'll pick him up together then, and we'll discuss the details when he gets to the company."
Fang Yang: "Okay, I'll go directly to the airport to wait for you tomorrow afternoon."
In the evening, Fang Yang sat in his study after dinner. Tonight, "Calabash" would be going to be a paid service. Whether it could achieve a ratings miracle or not, tonight would be a crucial moment. High click-through rates would mean that netizens truly liked "Calabash," and the next step would be to successfully sign a TV broadcast contract. The number of clicks would determine the amount of the TV broadcast fee.
At 7:30, the third episode of "Calabash Brothers" was officially updated, and the number of viewers was displayed in real time, jumping almost every second. In less than a minute, the number of online viewers had exceeded ten million, and the speed did not slow down at all, but rather seemed to be accelerating. Fang Yang was also a little nervous. Now that there was no interference from "Ninja Soul", the whole network was paying attention to the performance of "Calabash Brothers". Success or failure depended on this!
At 7:35, the number of viewers had exceeded 50 million. The speed had slowed down slightly, but it still looked pretty good. Reaching 70 to 80 million viewers was still possible. The rest depended on luck. Overall, the launch of "Calabash Brothers" was a great success. After all, it is just an animated series, so the audience is still somewhat limited.
Fang Yang entered the community to see what netizens thought of "Calabash". The community was unusually lively today, filled with parents complaining about raising their children. They were clearly divided into two camps, parents and children, each talking about their own things and never interfering with each other.
Luo Jingyi is now a big name in the anime section. She often leads her friends to build up a huge thread in the anime section. After her son became obsessed with "Calabash Brothers", Luo Jingyi felt much more relaxed. She no longer needs to worry about her son going astray as before. In her spare time, Luo Jingyi constantly exchanges parenting experiences with other mothers in the mom section, and she enjoys it immensely.
There are many mothers like Luo Jingyi. There's an old Chinese saying: "Three women make a drama." With so many people, there are more people sharing their experiences, and the community has become a regular haunt for these mothers from all over the country.
Through continuous sharing, the team has grown larger and larger, unintentionally forming a large group of more than 10,000 people. With the launch of "Calabash," these 10,000 people have been working hard to spread the word in their WeChat Moments, class groups, mom groups, and neighborhood groups, calling on everyone to watch "Calabash" and create a wonderful childhood for children.
And you know what? The effect is quite obvious! After learning about "Calabash," many parents started registering on the Yuewen Entertainment website and watched two episodes of "Calabash" for free. The children were attracted by the wonderful storyline and became engrossed in it. As a result, the number of people paying to watch it increased, and it gradually showed a trend of sweeping the whole country.
This is the power of word-of-mouth that Fang Yang has always wanted. Once the reputation is established, people will naturally share and promote it, and there's no need for advertising fees. It precisely targets the right audience.
As one of the top ten television stations in China, Shanghai TV has seen its viewership ratings decline in recent years. The newly appointed station director, Ouyang Ming, is racking his brains over this issue, trying every means to find better resources to improve the ratings.
Unfortunately, despite being backed by the international metropolis of Shanghai, Shanghai TV has very few achievements to show for itself. As a result, its advertising revenue has decreased significantly, and the station's finances have become increasingly strained. Many resources lack financial support, and naturally, they have been snatched up by some well-funded TV stations.
This led to a dead end, and the situation at the station became increasingly awkward, which was extremely inconsistent with the image of Shanghai as an international metropolis. Ouyang Ming took office under these circumstances, carrying the expectations of his superiors and the thousands of mouths of the station's various departments that were eagerly waiting for their turn.
Today is the weekend, and Ouyang Ming rarely gets a day off at home, so he took his wife and daughter to the children's amusement park for the day. Seeing that it was getting late, he wanted to take his wife and daughter out for a big meal. His daughter, who usually longs to go out for a big meal, was unusually reluctant today and insisted on going home.
This greatly troubled Ouyang Ming. "Wife, what's wrong with our daughter today?"
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