At 8 PM sharp, "Friends" was released on the music section of the Yuewen Entertainment website. In recent years, Cantonese songs have gradually faded from people's view and are no longer as popular as they were in the 1980s and 90s. Mandarin songs have gradually become the mainstream, and a large number of Cantonese and Hong Kong singers have come to the mainland to make money, making Cantonese songs increasingly desolate.
But there is no doubt that Cantonese songs still live on in the hearts of people over thirty or forty, and remain unforgettable.
"Friends" was loved by a large number of people as soon as it was released. The beautiful melody and the poignant lyrics brought tears to many people's eyes and brought back deep-seated memories.
The music community is buzzing with activity; the comments are so numerous they're impossible to read—it's happening so fast!
"The stars flow and you walk the same path. I remember when I first came to university, classmates from all corners of the world gathered in the same classroom, sharing a dream. My friends from the Class of '90, Faculty of Letters, Kyoto University, it's been 30 years. How are you all?"
"From strangers to friends, let's grow closer and treat each other with sincerity. Friends from the Class of '95, Computer Science Department, Huazhong University, gather here!"
"Life is like a dream, friends are like mist, and true friends are hard to find. Through many storms, you have stood by me without backing down. You are Tan Hai from the Department of Mathematics, Xiamen University. Brother, thank you for protecting me back then. I am in Shanghai. My contact information is... If you see this message, please let me know. I'll come find you for a drink."
Suddenly, the music community became an alumni gathering place, with friends from all schools, departments, and classes calling on each other to gather at the Yuewen Entertainment website. As a result, the number of new registrations and members surged, and the downloads of "Friends" reached 50 million in just one hour, creating a new miracle.
At 8 PM, the peak of online activity, these netizens, who were calling it an alumni reunion, were all heads of their own households. In order to reunite with alumni who had been separated for two or three decades and say some words of remembrance, they didn't care about the membership fee of ten or twenty yuan. It was just the price of a pack of cigarettes. They paid it in order to get comments. In an instant, the number of members on Yuewen Entertainment website increased at a 90-degree angle. Rooms of various schools, departments, and graduating classes were constantly being created in the music community, and they were increasing at the speed of light. Overnight, the number of members exceeded 100 million, an increase of more than 80 million!
Fang Yang never expected that the membership system, which was initially set up to deal with the online sabotage by Yuehai Media, would now become the number one money-making machine for Yuewen Entertainment Website. Even though "Friends" is available for free download, the membership fees have generated billions of yuan in revenue for Yuewen Entertainment Website!
This phenomenon on Yuewen Entertainment website has attracted the attention of major websites, especially Tengle, a leading film and television website. Tengle's content almost overlaps with Yuewen Entertainment's, except that Tengle separates music, film and television, and social networking. Its social networking site is the leader, followed by its music site, and its film and television site is slightly weaker.
In the social networking sector, Tengle boasts 600-700 million users, unmatched in China. It also integrates functions such as reading, live streaming, and finance. Its music website is one of the top three music websites in China, with over 100 million registered users. Its film and television website is backed by the Tengle Group, a financially powerful company that has experienced rapid growth in recent years!
The rise of Yuewen Entertainment website has had a huge impact on the development of Tengle website, especially after tonight's massive haul of over a billion yuan, which has made Tengle website green with envy. The rise of a competitor means the loss of resources. In a pool with only so much total traffic, now a lion has rushed in and taken away a large chunk, which is intolerable for Tengle website, a giant crocodile!
Wang Xiongfei, head of the network operations department of Tengle Group, convened a meeting overnight with the heads, public relations directors, and operations directors of major websites to discuss the path to success and strategies for Yuewen Entertainment website.
Wang Xiongfei looked at Hu Youcai, the general manager of Tengle Music Network, and asked, "Mr. Hu, Yuewen Entertainment Network has had the biggest impact on your music network. Do you have any countermeasures?"
Hu Youcai organized his thoughts before solemnly saying, "We've carefully studied the music section of Yuewen Entertainment's website. Initially, it relied on Fang Yang's songs to gather popularity. Fang Yang's songs are of extremely high quality and are very popular, which opened up the market for Yuewen Entertainment's website in a very short time. Now, with the addition of songs from Jinghua Film and Television that are available online, a small number of original singers have joined. It can be said that the music section of Yuewen Entertainment's website has gained momentum. The way Yuehai Entertainment Media suppressed Yuewen Entertainment is no longer acceptable, because Yuewen Entertainment can thrive without relying on the entry of outside singers. We can't adopt the same approach as Yuehai Entertainment Media."
Wang Xiongfei nodded. "Do you have any good countermeasures?"
Hu Youcai took out a proposal from his bag. "This is a document we've prepared. We plan to launch a music program, inviting resident singers from the Tengle Music website to participate in the first Tengle Music Singer Competition. The prize money for first, second, and third place will be one million, five hundred thousand, and two hundred thousand respectively. Furthermore, we will hold this competition annually, which will greatly boost the popularity of Tengle Music and also undermine the popularity of other music websites. Finally, it will increase the download volume of the winning singers' songs, thereby improving the website's profitability."
Wang Xiongfei looked at Hu Youcai with admiration, "President Hu has indeed devoted himself to the website. You should all learn from President Hu. Everyone here, does President Hu have anything to add to this plan?"
The crowd looked at each other, speechless for a moment. That damned Hu Youcai, he was so well prepared, how were we supposed to get through this?
Finally, Liu Chengwu, the general manager of the film and television website, stood up and said, "Mr. Hu's plan is indeed well done, but I would like to add that we also need to consider the advertising effect of TV stations. Therefore, I suggest that Mr. Hu consider launching it in conjunction with TV stations."
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