Before Zhou Haijun could reply, the old man continued, "In a regular lobby, they won't even provide you with a glass of plain water because you've only paid the ticket price for something that won't even be served. Here, as long as you pay, they'll buy you the best things, no matter how good they are. That's differentiated marketing."
"Look at their ticket hall, and then look at yours. We're both going to see a movie, so tell me, should I come here or go to yours? This is another example of differentiated marketing! Xiaoxin, how's Fang Yang's cinema doing?"
Zhou Xin thought back for a moment, "I don't know the specific benefits, but I do know that the entertainment facilities around the lobby alone can cover the cost of the movie theater every month, and the movie revenue is all pure profit."
Zhou Haijun gasped, "This profit is too high! If you calculate it this way, Yuewen Cinemas alone can earn Fang Yang over a billion yuan in net profit every year!"
Grandpa Zhou poured himself and Grandpa Ni a cup of tea. "Now you know the difference, right? Look, just a small change, and they can make a fortune. And that's not all. Look at why so many people are willing to come here to watch movies."
Zhou Haijun closed his eyes and recalled everything that had happened since he entered the room. It took him a while to realize, "It's the service attitude. There are so many service staff here. As long as you come in, you can get service. And the service attitude is quite good. They don't push anything on you. They just guide you."
Grandpa Zhou gave Zhou Haijun an approving look. "You can see these things, so you're not too stupid after all. Now that you've shifted to a corporate management model, you should abandon the old one and learn more from private enterprises. You're now a service company, so you should have abandoned the arrogance of those big brothers long ago."
Zhou Haijun broke out in a cold sweat. He hadn't really considered these things. It seemed that his fixed way of thinking hadn't changed yet.
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