As soon as Ma Wenhua finished speaking, everyone was stunned. In the case of failing to make a breakthrough in first-tier cities, Fang Yang's idea of "encircling the cities from the countryside" and actively penetrating third- and fourth-tier cities was not a bad idea. However, according to Zhong Zhifeng's method, it would not work.
Regardless of whether the company has that many people working in these areas, the fact that they need to travel to two cities a day is already a dead end. Besides, even if they could travel to two cities, the effectiveness of such a whirlwind tour is questionable. Clearly, this approach is not feasible.
Fang Yang closed his eyes and pondered. Going down to the lower-tier market should be a good way to break the deadlock, but implementation is a problem. If the company has local people to handle it, it will not only save a lot of time, but also make things much easier.
"Locals? Locals!" A thought flashed through Fang Yang's mind. How could he have forgotten about this? "Actually, we don't need the marketing department to step in. We can rely on the locals. The marketing department can provide the guidelines, and the locals can implement them. That will solve the problem perfectly."
Everyone present was stunned when they heard Fang Yang's words. "Locals? Where are the locals? We don't have a branch office. Does Fang Yang want to outsource this promotion plan?"
Seeing that no one understood the meaning of this sentence, Fang Yang explained: "Have you forgotten our cinemas in all the cities and towns across the country? After nearly a year of rectification, Zhao Liang has almost finished sorting out all the cinemas. As long as the promotion department does a good job with the plan, and orders are issued from top to bottom, more than 2,000 cities and towns across the country can implement it in one step, and we don't need to send people down to supervise."
Zhong Zhifeng, who was feeling lost and confused, brightened up when he heard Fang Yang's words. "It's really possible! We hardly ever had any contact with Manager Zhao, and we never thought of this connection. It's our negligence. But considering that we have such a huge layer of resources supporting us, it would be a waste not to take advantage of it!"
Yang Huajin laughed and scolded, "Not only you, but I had forgotten about this trump card. The main thing is that Manager Zhao's side, apart from asking the company for money for the first six months, is now able to operate independently. Although he hasn't contributed any profits to the company, he has been expanding his scale and is now developing into fifth-tier cities."
Although Yang Huajin paid relatively little attention to the cinema chain, there were monthly financial reports submitted, so he could roughly understand the situation when he thought about it.
Ma Wenhua thought for a moment before remembering who Zhao Liang was. "Speaking of which, our Manager Zhao is really elusive. I only met him once last year when he first arrived, and it's been almost a year since then. If President Fang hadn't mentioned him, I wouldn't have even remembered him. But to be honest, Manager Zhao is really decisive and efficient. In the past year, the cinema chain has been thriving under his management. He's a man of real ability!"
Yang Huajin chuckled and said, "Don't even mention you, I've only met him twice. In the first half of the year, he would occasionally ask me for money to tide him over. After June, he was able to support himself. Looking at his monthly reports, the profits are quite good. He has even added more than 200 cinemas compared to last year. Right now, he's busy expanding nationwide."
Fang Yang has been in less contact with Zhao Liang lately, mainly because Zhao Liang is always extremely busy whenever they try to contact him. After only a few words, someone else comes to report to Zhao Liang, making Fang Yang, the chairman, feel embarrassed. He feels that calling Zhao Liang is just adding to the chaos!
"Alright, let's talk about this later. Minister Zhong, now that we've come up with a solution, do you have any plans? Since everyone's here, why don't you share your ideas first, and we'll all help you refine them?"
Fang Yang stopped everyone from continuing to discuss Zhao Liang's matter. He had just come up with a solution, but now everyone was getting carried away. Fu Ming was probably still anxiously waiting for news in some corner!
Zhong Zhifeng wouldn't dare to make any promises about other things, but when it came to planning, he was truly confident. With a quick glance around his eyes, Zhong Zhifeng said, "President Fang, since we already have a cinema chain, a media website, and our own server room, I suggest we first develop a WeChat official account—our cinema chain's own official account."
These are professional questions. Fang Yang looked at Chen Chen, who did not refuse. "The WeChat official account is a small problem, but which website you want to host it on involves a programming issue."
"What I mean is that the WeChat official account should be universal, not only able to be integrated into our film and television website, but also applicable to Douyin, WeChat and other social networking sites. The advantage of doing this is that it can promote our theaters on the one hand, and focus on promoting our movies on the other. Don't underestimate the difference between a ten-word introduction and a hundred-word introduction. The psychological suggestion it gives people is absolutely different. If we do this well, we can manipulate a group of movie fans, and the effect will be exceptionally good."
Fang Yang laughed and said, "No cinema chain has launched an official WeChat account yet, so how did you come up with this idea?"
Zhong Zhifeng laughed and said, "Hey, I took my son to the hospital for a check-up a couple of days ago. The hospital insisted on scanning a WeChat official account, saying that we could register and pay through it. It was quite convenient to use, and I've been thinking about it for the past two days. I never thought I'd use it at the hospital."
Yang Huajin nodded and said, "This method is feasible. It doesn't require much resources, and it can also gather movie fans in our cinema. We only need one or two people to maintain it occasionally. What do you think, Lao Chen?"
Chen Chen waved his hand, "These are minor matters and can be handled in a day. We'll have the theaters assign one or two people to update them regularly, and I'll take care of the maintenance."
Fang Yang looked at Zhong Zhifeng and said, "So this matter is settled. Is there any other way? This little bit of information can't possibly get Fu Ming's movie recommended."
Zhong Zhifeng laughed and said, "Of course! Since we have cinemas all over the country, we can spend a little money to print some flyers, rent some students to distribute them all over the streets, and we can also repeatedly show promotional videos in important locations in the city, such as on screens in shopping malls. Isn't that much more effective than the whole film crew traveling all over the country?"
Fang Yang did a rough calculation and realized that this would definitely cost more than Fu Ming and the others running around everywhere. The key point is that advertising on the LCD screen for a month would cost quite a lot, but the effect would definitely be good. You know, the foot traffic in shopping malls in the city center is incomparable to that of ordinary places, so the cost would naturally be ridiculously high.
"Let's add some advertising banners at bus and subway entrances, and also put them on bus stops and billboards in residential areas."
After thinking it over, Fang Yang decided that he couldn't catch a wolf without risking his cub. He instructed Zhong Zhifeng that since the movie didn't cost much, mainly because the lead actors' salaries were low, there was no need to skimp on advertising. If the promotion went well, the movie's box office would rise, and the cost could be recouped in just a couple of days.
Continue read on readnovelmtl.com