After bidding farewell to the elated Ouyang Ming and his group, Fang Yang, Yang Hua, and Jin Dahai returned to the office. "Uncle Jin, how many episodes of 'Tom and Jerry' have been produced?"
"We just finished the first episode. The beginning was a bit more complicated, but the later episodes will be easier."
Fang Yang turned to Yang Huajin: "Uncle Yang, how are the peripheral products on the market doing now?"
"Surroundings? What are surroundings?" Yang Huajin asked, completely bewildered.
Seeing that Yang Huajin's expression didn't seem fake, Fang Yang couldn't help but feel annoyed that he had missed the opportunity to make money right away. Fortunately, it wasn't too late to start now. "Peripherals are toys made from the main characters in our animated series, such as Calabash Brothers, Scorpion Demon, etc., as well as figurines and playing cards. It's best to acquire a toy factory, because if you do a good job with peripherals, you can make more money than producing an animated series."
Yang Huajin suddenly realized, "You mean this? A manufacturer came to us a while ago, but I haven't had time to deal with it because I've been busy with the cinema chain."
Fang Yang said, "Uncle Jin should know that making animated films is not actually profitable. If you really rely on selling animated films to make money, you will eventually find it difficult to make a living, just like Uncle Jin did before. Therefore, merchandise is the ultimate way to make money from animated films."
Jin Dahai nodded and said, "Xiao Yang is right. An animated film can only earn a few million at most, and that's only if it airs on multiple TV stations. That's why the salaries of animation production staff are low—because it's not profitable."
Fang Yang said to Yang Huajin, "Therefore, merchandise is the key to making money in the animation industry. Send someone to investigate in detail and see which toy factory has a good reputation. We can acquire one. The market for merchandise is huge, and it can even be more profitable than producing a TV series. Don't be careless."
Yang Huajin: "Wouldn't it be better if we cooperated with others? It would save us time and energy."
Fang Yang was a little helpless, but patiently explained to Yang Huajin: "After we acquire the cinema, we can put some merchandise in the cinema to sell, and we can also open specialty stores. Just from merchandise alone, if we do well, we can earn at least several billion yuan a year. Are you willing to share this money?"
Upon hearing about the large sum of money, Yang Huajin immediately shook his head: "Fine, I'll have someone look into it. All those seeking cooperation will be refunded."
Fang Yang said, "We must find someone with a good reputation. We need to plan for the long term. Generally, people with good reputations are not bad people."
Yang Huajin: "Okay, I understand."
After Yang Huajin and Jin Dahai left, Fang Yang uploaded the painting "Hua Feng San Zhu Tu" to the Yuewen Calligraphy and Painting section, which immediately attracted a crowd of onlookers.
Fang Yang hasn't posted any works in the calligraphy and painting section for a while. Although the calligraphy and painting section uses a completely free appreciation mechanism, the people who have joined this section are all big names. Even if Fang Yang doesn't post any works, these big names will still post their own works for everyone to appreciate and comment on.
As the saying goes, "Among three people walking together, there must be one who can teach me." These big shots in the industry are usually scattered all over the place, so it is not easy for them to get together. Although you can join groups on Tengle to chat, it is not as convenient as entering a private room to communicate after publishing your work on Yuewen.
If you post your calligraphy and painting in the Tengle group, people will think you are showing off. But if you post your work in Yuewen, it is a normal posting of your work. Everyone exchanges works, discovers shortcomings in the process, encourages each other, and makes progress together. In this way, the Yuewen calligraphy and painting section has become an important place for art exchange in the circle.
This idea came from Fang Yang's observation of the shortcomings of many salons. Whether it's books or paintings, the older you get, the more refined you become. However, once a person gets old, it's not easy to travel all over the country. This creates a predicament of being confined to one area, and the apprentices below can only specialize in one area. In the long run, how can they make any progress?
Therefore, the calligraphy and painting section has now become not only a gathering place for big names from all walks of life, but also a holy land for students from art academies. They can come here to appreciate the works of these masters and hear their unique tips and tricks. Such a good thing has never existed before.
Zhu Ziwen, a student at the Shanghai Academy of Fine Arts, is a regular at the calligraphy and painting section. Art students are usually big spenders, but Zhu Ziwen, who comes from an average family, has a passion for painting. Through his own efforts, he was admitted to the Shanghai Academy of Fine Arts. Zhu Ziwen is very talented and is well-liked by the professors at the academy. They often give him guidance, which makes his painting skills more and more exquisite, and his reputation within the academy has also increased.
As Zhu Ziwen's painting skills improved, a problem arose: the family's financial situation was limited, and they were no longer able to afford to spend a lot of money on pens and paper for him. By chance, someone noticed Zhu Ziwen's work published in the Yuewen calligraphy and painting section and wanted to buy it. They specifically contacted the Yuewen entertainment website and asked for the author's detailed contact information. Zhou Kai saw a business opportunity in this and reported it to Fang Yang.
Fang Yang recalled the transaction method of Taobao and simply set up a transaction zone in the calligraphy and painting section. He charged a transaction fee of 1% of the transaction price to the sellers of calligraphy and paintings. After the buyer paid cash to Yuewen Entertainment website, the seller would send the artwork to the buyer. After the buyer received the artwork and confirmed that it was correct, Yuewen Entertainment website would transfer the remaining amount to the seller. In this way, all three parties were satisfied.
This model caused a sensation in art academies as soon as it was launched. Because all authors are real-name verified, fake works are eliminated. No one dares to fake anything in front of their peers across the country, whether they are well-known or unknown. Otherwise, they would be exposed to their peers, teachers and classmates.
This model pioneered the sale of calligraphy and paintings. You can buy paintings at galleries or auction houses, but no one can guarantee that you will buy genuine works. However, on Yuewen Entertainment website, you are guaranteed to buy genuine works, and the prices are open, transparent, and fair to all!
Fang Yang's move was undoubtedly a great boon to students in art academies across the country. Every day, tens of thousands of paintings were uploaded to the Yuewen Entertainment website, and the honest prices attracted calligraphy and painting enthusiasts from all over the country to purchase them. Although it had only been online for a week, more than a thousand works were sold, which surprised Fang Yang greatly.
Fang Yang's works are almost all given away, so they are all priced as "not for sale". However, the works of those big shots are so numerous that the usual predicament of not being able to sell them is quickly resolved on the Yuewen Entertainment website. Even the works of those students are sold in large quantities because of their affordable prices.
The biggest innovation was that Yuewen Entertainment Website set up an auction area in the calligraphy and painting section. All the calligraphy and paintings by big names that wanted to sell were listed in the auction area with a minimum price set. The highest bidder won after three days of bidding. This not only facilitated both buyers and sellers, but also greatly enhanced the reputation of Yuewen Entertainment Website.
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