The two had just finished a pot of tea when they heard footsteps that shook the entire floor. Zhao Liang, who looked slightly thinner than before, appeared at the door. Fang Yang waved him over: "Come over here. You've lost weight."
Zhao Liang complained, "I've been in Xinjiang lately to develop the market. I haven't been eating or sleeping well, and most importantly, I'm suffering from altitude sickness. I feel exhausted even after walking just a few steps. No wonder I've lost weight."
Fang Yang poured a cup of tea and handed it to Zhao Liang. "I know you've worked hard, but I'm still happy to see that you've lost so much weight. If you keep gaining weight, you'll have trouble walking."
Zhao Liang picked up the tea, not caring that it was too hot, and drank it all in one gulp. He smacked his lips and said, "Your tea isn't very good. When I go to Yunnan to develop the market after the New Year, I'll get you some better tea. But you're right about one thing: when I got to Xinjiang, I really felt like I could barely walk. At first, I was driving while getting an IV drip. It was really unbearable."
"That's normal. The altitude is high and the air is thin, so many people experience altitude sickness. It takes time to adapt. Although it's tough for you there, it's good that you've lost weight. Losing weight is not easy."
"Get out of here! You didn't say a single nice word. Why did you call me here in such a hurry? I've almost finished up my business over there. I should go back and rest. I'll come back to work after the New Year."
Zhao Liang was completely unceremonious in front of Fang Yang, and Fu Ming, standing to the side, was quite envious of his casual manner. This was the kind of brotherly affection they had, even though they were not at all formal with each other.
Fang Yang gestured towards Fu Ming with his lip, "Director Fu has made a movie, but he has encountered some difficulties in promotion. The company has come up with a solution: to use the nationwide network of cinemas to conduct a promotional experiment. If it succeeds, each cinema in the cinema chain will set up a promotion department to assist the company in promoting the movie."
Upon hearing this, Zhao Liang nonchalantly replied, "It's a small matter. Just send two people from each cinema. It's just a matter of finding a local advertising company to make some promotional banners or something. There's no need to specifically recruit people."
Fang Yang shook his head, "We still need to find two people with relevant experience. The company will be launching a WeChat official account in the next couple of days, which will be specifically for your cinema. It will help moviegoers who frequently go to the movies to know what movies will be showing in the next month, thus improving your cinema's competitiveness. So the people we find will also need to have some computer production skills and be able to update the page frequently."
Zhao Liang didn't care much about hiring people; it was just a matter of a notice. But he was very interested in this WeChat official account. "How do I use this account? I've never heard of any movie theater using it."
"This is a method that General Manager Chen came up with when he was visiting the hospital. We can post it on the company website and major social media platforms. It will promote the company's cinema and introduce movies. You can also order movie tickets remotely. The wider the reach, the more beneficial it will be for you. We can also install a few self-service ticket machines in the ticket hall, just like buying a ticket for the high-speed rail. Wouldn't that be convenient?"
Zhao Liang listened to Fang Yang's explanation as if it were a foreign language. "Your idea is great! You don't know how crowded our ticket hall is, and how noisy the ticket windows are all day long. With this thing, the ticket sellers can live a few more years, and we can sell more movie tickets. You know, because it's so crowded, some people get impatient and go to other cinemas. I have a real headache about this."
Fang Yang laughed and said, "Isn't this even better? I didn't know you had this problem. So sometimes it's good to communicate more with the company. If you can't solve a problem, brainstorm with the company. Maybe they can help you solve it."
Zhao Liang spread his large palm and patted Fang Yang on the shoulder. "The people in the company are much more knowledgeable. If we relied on those guys, who only know how to keep an eye on other movie theaters, we don't know when we'd be able to solve this problem!"
Fang Yang rubbed his slightly sore shoulder. "Look at the force of that slap! You wanted to send me to the hospital, didn't you? If you want to thank someone, thank President Chen. He's the one who came up with the plan, and he's the one who put in the effort to build the WeChat official account!"
Zhao Liang laughed and said, "Thank you, President Chen. Didn't you say that the headquarters is almost finished? I'll catch a couple of big lobsters for you to have with your drinks when it's finished."
"I heard you. If there aren't any big lobsters for me to drink with, I'll break your legs."
Chen Chen and Yang Huajin walked in together from outside, and overheard Zhao Liang's words clearly. Without saying anything, they decided to finalize the matter first.
Zhao Liang turned to look at the two of them. "Hey, speak of the devil and he appears. No wonder they say you shouldn't talk badly about people behind their backs. Luckily, I didn't say anything bad."
Yang Huajin patted Zhao Liang on the shoulder and said, "You've lost weight, but you're more handsome than before."
Then she looked at Fu Ming and said, "Director Fu, you've worked hard these past few days. You look so tired. You need to get some rest. There's no hurdle you can't overcome. Don't worry, I'll solve your problem in a bit."
Fu Ming was almost in tears. Was it really that obvious? Someone just walked in and said he looked haggard, and now his image was completely ruined.
Fang Yang washed their cups and poured them tea. "Wait a little longer. Vice President Ma and Minister Zhong haven't arrived yet. They should be here soon, right?"
Yang Huajin laughed and said, "I called them when I left home and they said they would be there in a few minutes. They should be downstairs soon now."
In about five minutes, Ma Wenhua and Zhong Zhifeng walked in from outside, chatting and laughing. Everyone greeted each other, and Fang Yang poured them both a cup of tea. "Everyone's here. Let's get straight to the point. Minister Zhong, how did your discussions go last night?"
"It's pretty much the same as what we discussed yesterday, except for one more suggestion: to add an advertising space on the local forum. The price isn't high, and it's quite popular. We'll have to wait and see how it goes."
Zhong Zhifeng handed the folder to Fang Yang, "There's another one: buy recommendations on Douyin. But we can't rush this. It's best to bribe big names in the film industry to promote the movie after it's released. But I don't think it's necessary. When that time comes, those big names will promote the movie themselves without us having to come to them. After all, it's their job. If we come to them, we'll be giving them a free ride."
Fang Yang nodded. After all, it wasn't a preview screening, so there was no need to spend the money. Even if you didn't contact these film stars, they would watch all the movies anyway, make their own judgments based on their preferences, and recommend them to their fans.
I took the folder and looked at it carefully. It was largely the same as what we discussed yesterday, but now it was in the form of a document. The specific steps were clear at a glance, and there were even price suggestions. Of course, prices would vary from place to place, and this document was just a guideline. After looking at the final budget, the total price reached 210 million. It really was a money-burning plan.
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