“But things are different now. Our family has someone who produces the packaging, so the price can't be the same as what we give to the Li family. Besides, I plan to get my sisters to design a new package together, and from now on, we'll design everything ourselves.”
"Oh, Mom, I think our products should be tiered. We can't just offer individual items and sets like before. We should divide customers into several tiers based on their spending power."
Gu Xin shared her thoughts.
Cai Xiaolian nodded: "Then go down and make a detailed plan for me to see. Huihui will be back from her vacation tomorrow, and you sisters can discuss it together."
After Gu Xin finished speaking, Gu Si also spoke.
Gu Si usually just goes along with whatever the adults and her older sister say, so it's rare for her to offer her own opinion, which Cai Xiaolian finds quite interesting.
Gu Si said, "Second Aunt, we have a lot of makeup products, right? My idea is to create a complete makeup routine, showing how to wash your face, what scented balm to use, and what to do next afterward. How to draw eyebrows, how to use an eyelash curler. A complete set. That way, we can create a whole makeup product set, along with a detailed description, including both text and pictures. The set will sell even better!"
Cai Xiaolian's eyes lit up: "That's great! Sisi, how did you come up with that idea?"
Gu Si smiled sheepishly: "When Zheng Ling and Meng Yan came over before, they said that many people in Qingzhou Prefecture still didn't know how to use it. They bought it and only had it for a couple of days before they had to go back to the shop to ask Madam Meng. Let's make some detailed notes and have the shopkeeper explain it to them. That should make things easier."
Gu Xin suddenly said, "Oh, right, I remembered the last time Yuan Yuan was on vacation, I went to visit him and overheard Enzi and Renren talking to him about wanting Yuan Yuan's bookstore to sell their storybooks. Mom, Sisi, I think you two could write a book together about makeup and color matching, and then have Yuan Yuan's bookstore sell it!"
Cai Xiaolian thought this was feasible, but there was one problem: "Most of the people who go to the bookstore to buy books are men, so how are we going to sell them?"
Gu Xin thought about it and realized that the books sold in the study were either for students' exams or storybooks; there really weren't any books for girls to read!
Gu Xin sat and thought for a while, then suddenly said, "Mother, I saw the official gazette in Father's office. Why don't we make a booklet based on that? We won't write anything else, just about our Gu family's products. For example, what new scented lotions and balms we've released, the fruits we grow, and Mother and Sisi's tips on matching jewelry and clothing, what goes well with what. If there aren't any new products, we can introduce the functions and effects of previously released products in that section. But it can only be a thin booklet!"
Just then, Gu Nian overheard Gu Xin saying this and exclaimed in surprise, "Xin Xin, are you going to start a monthly magazine?"
Gu Xin was taken aback: "What's a monthly magazine?"
Gu Nian explained it to Gu Xin in a way that Gu Xin could understand.
Gu Xin excitedly slapped the table: "Yes, yes, that's it. I know how to make the booklet thicker. Let's work with Enzi and Renren! Aren't they going to work on storybooks? Let's divide it into a few pages for them! That way we can compile it into a booklet."
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