Niu Niu Super Calcium Milk is a dairy product carefully launched by a second-tier dairy manufacturer in order to expand its visibility and enter the first-tier market.
The original plan was to invite Lin Yao, the most popular "national goddess" to be the spokesperson, but Lin Yao declined due to schedule issues. The manufacturer then had to settle for the second best and chose Huang Yin.
However, due to the large amount of publicity resources invested and Huang Yin's popularity increased a lot after the broadcast of "Flower Show", Niu Niu Super Calcium Milk quickly became popular.
In order to fully expand its sales channels, this manufacturer quickly distributed its products across the country, hoping to occupy a large market share in a short period of time.
However, unexpectedly, because all the energy was focused on pursuing production and publicity, the most important issue of food safety was neglected and management soon failed.
Thousands of cases of food poisoning linked to drinking supercalcium milk were reported across the country on Friday night.
Food safety has always been a major issue concerning the national economy and people's livelihood, and this incident quickly attracted widespread attention from the whole society.
The manufacturer of Super Calcium Milk quickly apologized and proactively removed all Super Calcium Milk products from the shelves, but it still could not escape investigation and punishment from relevant departments.
As for the entertainment industry, the two people most affected are one person and one program.
This person is naturally Huang Yin.
She is the spokesperson for Super Calcium Milk. With the large-scale advertising of Super Calcium Milk, her image has been firmly tied to Super Calcium Milk on channels such as television, billboards, and the Internet.
As soon as the problem with super calcium milk arose, Huang Yin, as the spokesperson, was immediately and comprehensively condemned.
“Will celebrities try the products they endorse?”
"Have you abandoned your conscience just to earn endorsement fees?"
"A middle school boy bought super calcium milk because he liked Huang Yin. He was hospitalized with food poisoning the day before his exam. His mother denounced Huang Yin's unscrupulous endorsement."
Reports like these continue to appear in entertainment media and even social news.
Overnight, Huang Yin's image completely collapsed.
"Kyoto TV reported that major supermarket chains such as Hualian and Yonghui are removing super calcium milk from their shelves. Our reporters have learned that several supermarket chains have already demanded compensation from the super calcium milk manufacturers."
Kyoto, in Huang Yin's apartment.
The news was playing on TV. In the picture, a supermarket employee was throwing the super calcium milk on the shelf into the trash can. On the milk carton was Huang Yin's bright and smiling face.
"how so......"
Huang Yin curled up on the sofa, shivering under the quilt.
She didn't dare go out at all. Now, whenever she went out, she would be swarmed by reporters, and even some passers-by would make righteous condemnations of her.
"I didn't know this milk was poisonous, how can you all blame me?"
Huang Yin's eyes were red, her hair was messy, and there were some yellow and white things on her hair. Those were the rotten eggs that someone had thrown at her when she went out just now.
Ever since she knew about the accident, she called Chen Zhi, but the other party just replied calmly:
"I'm sorry, Ms. Huang, I'm no longer your agent."
Only then did she remember that she had just asked the company to change her agent yesterday, but she didn't expect Chen Zhi already knew about it.
Huang Yin was at a loss for a moment. After thinking for a long time, she could only post a sincere statement on Weibo.
The statement was written sincerely, detailing how the author had been "deceived" by the manufacturer of super calcium milk, and how she had agreed to be the spokesperson for super calcium milk because she was too kind and trusting.
In short, it’s not her fault, it’s all because of her kindness.
As soon as this statement was released, it caused a huge uproar.
Originally, many celebrities sympathized with her. After all, every celebrity will take on some advertising and endorsements to a certain extent. Once the products they endorse go wrong, they will often be in trouble.
Many people have suffered this kind of loss, so most people in the circle don’t blame Huang Yin too much.
But as soon as Huang Yin's statement, which was clearly shirking responsibility, came out, celebrities in the entertainment industry had to express their attitudes.
If you did something wrong, just apologize sincerely. After all, the spokesperson cannot be blamed entirely for the product failure. But your way of shifting the blame is too clumsy. Are you playing both the role and the blame?
Good man, if everyone is like you and shirks responsibility when something goes wrong, how will the public view celebrities in the entertainment industry?
You are lowering the level of the entire circle!
Several movie stars, singers and actresses took the lead in speaking out, condemning the irresponsible behavior of super calcium milk towards consumers, and said that they would try out the products when they accepted endorsements and would never recommend bad things to their fans.
Although they did not explicitly blame Huang Yin, the meaning behind their words was actually very clear.
Among these top artists, pop queen Yang Jiaxin is the most embarrassed.
The third episode of "Hua Er Show" in which she and Huang Yin will appear together will be aired next Thursday. The official Weibo of Yunhai TV still has a promotional video of this episode, which includes scenes of her and Huang Yin interacting happily.
Yang Jiaxin's agent immediately contacted Yunhai TV and requested that all shots of Huang Yin and Yang Jiaxin in the same frame in "Hua'er Show" be deleted.
In fact, Yang Jiaxin didn't need to say anything, the "Flower Show" program crew had already started in advance.
All the shots of Huang Yin in the third episode have been deleted, but this also brings a headache.
Huang Yin is a permanent guest and occupies a large proportion of the screen time. If her shots were deleted in every episode, the program would not be long enough.
The post-production team had no choice but to complain to the chief director Yin Jian. Since the incident, they had not closed their eyes for 24 hours in order to delete Huang Yin's shots and try not to affect the continuity of the program.
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