Ten o'clock in the evening, Yunhai Station, the office of Deputy Director Zheng Tiangao.
At this time, Luo Yu, director of the program department, Yin Jian, chief director of "This is Hot Dance", Zhou Li, deputy director, and Zhao Zhihai, director of the publicity and promotion department, were in a meeting.
Zheng Tiangao looked at the others and said in a deep voice, "Everyone knows the situation, right? What do you think?"
Around 8 o'clock in the evening, Lin Yao suddenly appeared at the senior singing competition in Yulin Village, a mountain city, and played the yangqin on stage. After the video was uploaded to the Internet, it caused heated discussion. People associated it with the "Let's Fall in Love" that was being recorded in Wulong, a mountain city.
This caused "Let's Fall in Love" to suddenly gain popularity without consuming almost any promotional resources.
This is not the end. At around nine o'clock in the evening, Lin Yao continued to "make waves" in Yulin Village. This time she simply sang her classic song "Courage" on the stage.
Moreover, this performance was accompanied by a not-so-high-quality erhu played by an old man next to him, but the performance was still of a very high standard.
"Lin Yao sings Courage with erhu accompaniment", this Weibo post directly became the number one hot search.
Netizens were amazed at Lin Yao's excellent singing skills and her elegant and beautiful temperament even in casual clothes.
Then, Aiyao Studio and Apple TV both retweeted this Weibo post and attached explanations:
"Lin Yao was recording "Let's Fall in Love" in Wulong, a mountain city. Because an elder in her family happened to participate in the senior singing competition in Yulin Village, Lin Yao went to help the elder.
Prior to this, the program's recording at Wulong Tiankeng had already been completed, and Lin Yao had reported to the production team before leaving Wulong, which did not affect the program's recording at all.
This statement seems to be an explanation for Lin Yao to prevent her from being attacked, but in fact it is just to take advantage of the popularity and promote "Let's Fall in Love".
Compared to Yunhai TV's previous efforts, which involved expending vast resources, dredging various channels, and exhausting all the effort in its promotional efforts, Apple TV's move seemed remarkably effortless, like a simple and uncompromising sword without a sharp edge...
In short, the best publicity effect is achieved with the least resource consumption.
In comparison, Yunhaitai’s publicity and promotion methods seem a bit clumsy.
Although "This is Hot Dance" is still the most popular among all variety shows, this is something that Yunhai TV paid a huge price for. Every move of Apple TV will make them nervous, for fear that their all-in bet will go to waste.
Therefore, after "Let's Fall in Love" became a hot topic thanks to Lin Yao, Deputy Director Zheng Tiangao immediately convened an emergency meeting.
"This unconventional approach is not like Wei Wei's style," said Zhao Zhihai, director of the publicity and marketing department.
Wei Wei is the director of the publicity and promotion department of Apple TV. He is considered Zhao Zhihai's old rival for many years. The two have fought each other many times, so he is very familiar with Apple TV's publicity and promotion methods.
"You mean, this is pure coincidence?" Zheng Tiangao frowned.
"No."
Yin Jian's voice was a little dry, and everyone looked at him. Yin Jian raised his head and said word by word:
"It's Fang Xiaole."
"Fang Xiaole?" Zheng Tiangao asked subconsciously.
"Yes, Zheng Tai, this isn't the first time we've fought Fang Xiaole. You should be somewhat familiar with his style of doing things.
It can be seen from his program that this guy has wild ideas and creative ideas, and he does things in an unconventional way. Only he can come up with such an unexpected way of publicity. "
Yin Jian said with great certainty.
"Hmm... Director Yin makes sense." Zhao Zhihai thought about it and nodded.
"Fang Xiaole is Director Yin's old rival, and no one knows Fang Xiaole better than him." Program Director Luo Yu also agreed.
Zhou Li, the deputy director of "This is Hot Dance", didn't dare to say much in front of the bigwigs and could only nod in agreement.
"Fang Xiaole, the platinum genius, haha, amazing..."
Zheng Tiangao frowned, tapping his fingers lightly on the table, and asked several people:
"So what countermeasures do you have now? Zhao Zhihai, publicity and promotion are your specialty. How do you think we should deal with this?"
Zhao Zhihai was stunned for a moment, then said, "Zhengtai, when it comes to regular publicity and promotion, Apple TV has basically been defeated by us. This time, they're not using their normal promotional resources, so it's difficult for me to deal with it."
Seeing Director Zheng's frown deepen, Zhao Zhihai quickly added:
"Zheng Tai, as you know, 'This is Hot Dance' is already being promoted across all channels. If we continue to invest resources, then the cost to the station..."
"So?" Zheng Tiangao's expression softened slightly when he heard that.
Although Zhao Zhihai's words may seem like he is trying to shirk responsibility, he is indeed right. Too much money has been invested in the promotion of "This is Hot Dance".
It is impossible for the station to spend a lot of resources again just because Lin Yao goes to the countryside to play the piano and sing. If so, he will not be able to explain to the director.
"So I think, since they're cleverly promoting it through their show's guests, then we can do the same. We have just as many guests as Xiaole does. Can't we find one or two to hype up? Right, Director Luo?"
Zhao Zhihai smiled at the program director Luo Yu and successfully shifted the blame to the program department.
Damn, this old fox!
Luo Yu cursed inwardly, but on the surface he remained upright and said seriously:
"Actually, I've discussed this idea with Director Yin before, and it should be feasible. However, I still need to see Director Yin's opinion on who to use to confront Lin Yao. After all, this is your show, haha."
After Luo Yu finished speaking, he smiled at Yin Jian and motioned him to speak.
Yin Jian was a little confused and stared at Luo Yu blankly.
Leader, when did you ever say this to me?
But at this time, the deputy director was looking at him. Yin Jian had no choice but to rack his brains and finally said:
"I think Zheng Qian and Lu Mingyue are a good match. We can try to hype up their CP so that the public's attention will be drawn to them."
"Zheng Qian and Lu Mingyue?" Zheng Tiangao asked, "Lu Mingyue is just a newcomer. Is Zheng Qian willing to start a scandal with him?"
Yin Jian said, "Look, Zheng Qian's agent just talked to me yesterday. Zheng Qian wants to be the top star on the show. I can use this as a condition. As long as she agrees to be a couple with Lu Mingyue, I will give her the most screen time in the third episode and have the judges give her high scores so that she can take first place in the third episode."
Because there are so many big-name artists on the show, there are also many guests who come to Yin Jian to get camera time and attention.
Zheng Qian and Chen Wei are currently the two most popular people on the show, but Chen Wei is a movie queen, while Zheng Qian's status is slightly lower, so yesterday Ouyang Ying also found Yin Jian, hoping that Zheng Qian would outshine Chen Wei on the show.
"Well, this method is feasible. Go talk to Zheng Qian and Lu Mingyue right away."
Zheng Tiangao nodded with satisfaction, and a smile finally appeared on his face.
"This Fang Xiaole is quite formidable, Yin Jian, you must defeat him this time. Don't let him think that we are deserted at Yunhaitai!"
"Yes, Zheng Tai!"
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