In the end, Shenxin canceled its original hype plan and could only simply buy a hot search and release the makeup photos of the three leading actors of "The Sword of Love in the Immortal Mountain".
"Luckily, Zhou Xiyang and Lin Yao's popularity isn't that high, so we should have no problem getting to the top of the trending searches."
Yang Yu, director of the publicity and promotion department, said so.
This time he was right.
"The Sword of Love in the Immortal Mountain" was indeed the most searched topic, but it was not the drama itself, but the male lead Luo Zhenzhen and the second male lead Zheng Yang in the drama.
Actually, this is all thanks to Zhang Xuyuan.
This morning, a newly registered blogger suddenly posted a Weibo post containing several photos.
Unlike the blurry photo of Zhou Xiyang and Liu Duidui that Zhang Xuyuan hired paparazzi to take, the photo posted by this blogger is very clear and was obviously taken with professional equipment.
The place in the photo is a private room in a restaurant, where Zhang Xuyuan, Luo Zhenzhen and Zheng Yang are sitting.
The three of them were once teammates, so there was nothing wrong with them having a meal together, but Zhang Xuyuan had a cigarette in his mouth and a wine glass in his hand, and the table was littered with cigarette butts and empty wine bottles.
This scene may be very common at men's dinner parties and is not worth making a fuss about.
But the key point is that such a scene should never happen to Zhang Xuyuan and the other two.
These three are all young and handsome, especially Zhang Xuyuan and Luo Zhenzhen, who go for the pure and beautiful route and establish themselves as well-behaved characters.
How can a person with this kind of personality smoke, drink, and be sloppy like an ordinary stinky man?
You are the embodiment of beauty, an angel on earth!
As soon as this photo came out, Zhang Xuyuan's image collapsed.
"Oh shit! My eyes!"
"My worldview is about to be shattered."
"Isn't he a cute and well-behaved boy? Why is he smoking so skillfully?"
"He's always smoking and drinking, and he leaves when he says he's leaving. That's awesome!"
"Crazy, is this Zhang Xuyuan?"
"Luo Zhenzhen and Zheng Yang are drinking too!"
Netizens were shocked, especially Zhang Xuyuan’s fans. They simply couldn’t believe that this was the handsome and gentle Brother Yuan in their minds.
The way he smokes, the way he drinks, the way he foams at the mouth.
His temperament is exactly the same as that of the butcher in the vegetable market.
Why would such a gentle face do such a vulgar thing!
If it were other male stars, such as Hong Sanshi and Lei Tao, who smoke, drink, perm their hair, and do whatever they want, it doesn't matter even if they are photographed. The whole world knows what kind of personality I have. I rely on my works and don't need to establish any personality.
But Zhang Xuyuan is different. He doesn't have any outstanding works. If he doesn't establish a personality that is easy to sell, and only relies on his looks, he won't be popular for long.
Therefore, considering his temperament, the agency created a character for him that looks like a well-behaved and cute little boy.
Zhang Xuyuan has always maintained this image to the outside world, which has attracted many fans.
Therefore, the loss caused by the destruction of his personality is incalculable.
First, they stopped being fans. Many fans felt cheated and could not accept Zhang Xuyuan's inconsistency. They announced that they would turn from fans to passers-by, and from fans to haters.
Then there is the endorsement. Zhang Xuyuan has taken on many advertisements for women's products and children's toys, but his current image is obviously no longer suitable for endorsing these products.
Shortly after the photos were exposed, several manufacturers cancelled their cooperation with Zhang Xuyuan.
These manufacturers are very smart. When signing the endorsement contract, they clearly stated that if the brand image is damaged due to the spokesperson's reasons, the brand has the right to unilaterally terminate the contract and has the right to claim compensation from Zhang Xuyuan based on its own losses.
However, thanks to Liao Yan's efforts, these manufacturers simply terminated their cooperation and did not seek compensation.
Even so, the entertainment media soon made a statistic: because of these photos, Zhang Xuyuan's agency directly lost 20 million, and the subsequent losses are even more difficult to estimate.
Luo Zhenzhen and Zheng Yang were in a slightly better situation. They didn't smoke or do anything intense or indecent. They just had empty wine bottles in front of them, so at most they just drank some wine.
The loss of image is much smaller than that of Zhang Xuyuan.
Thanks to Zhang Xuyuan, the two of them were able to become the number one trending search.
"Smoking, drinking, sunny boy."
The name of the boy group they used to be in was "Sunny Boys", so the title that is now the most searched seems quite ironic.
In addition to the three people in the photo, there is another victim in this incident - Shenxin Entertainment.
Originally, Shenxin Entertainment released the makeup photos of the three main actors of "Sword of Love in the Immortal Mountain" today. Given the popularity of these actors and the hired internet trolls, there is no problem for them to be ranked first on the hot search list.
But unexpectedly, such a bad thing happened suddenly.
As a result, it ranked first on the hot search list, but all it brought were negative effects.
Bang bang bang!
“Who on earth is it?!”
Chen Qiao slammed his palm on the desk, roaring angrily, his eyes red.
Every time he slapped him, Yang Yu trembled with fear, but he didn't dare to show any expression.
Looking at the furious Mr. Chen, he actually felt the same way.
This is really weird!
I wanted to start a scandal yesterday, but it was ruined by that stupid teammate Zhang Xuyuan. Today I finally came up with a plan B, but Zhang Xuyuan jumped out to mess things up again.
Does this idiot have any conflict with our Shenxin?
Also, who is that guy taking the photo?
"Sister Liao, please help me think of a solution!"
In Yunhai, that luxurious apartment, Zhang Xuyuan pulled Liao Yan and begged with tears.
Liao Yan glanced at him, then slowly walked to the sofa and sat down.
"The best thing to do now is to remain silent."
Zhang Xuyuan jumped up. "How can I stay silent?! We need to find the guy who filmed me. I want to get him!"
Liao Yan looked at her foolish artist, shook her head, and said slowly:
"If Zha Xiong is so easy to find, then he is not Zha Xiong."
Zhang Xuyuan's eyes widened: "Zha Xiong?"
"I warned you that Zha Xiong is most likely Ai Yao's man. You've offended Ai Yao, so there's no way Zha Xiong would let you go. I just didn't expect him to act so quickly."
"What should we do then?"
"Now that it's like this, we can only accept the loss. You should take a good rest for a while. When the storm has passed, take on a few good dramas and work hard to pick up your shattered character again. It's just..."
Liao Yan sighed: "I hope nothing else will happen?"
As soon as he finished speaking, Zhang Xuyuan's assistant exclaimed, showed the phone to the two of them, and said with a sad face:
"Director Chen Guanghan just cursed someone on Weibo."
"Who are you scolding?" Liao Yan's eyebrows jumped.
The assistant looked at Zhang Xuyuan and stopped talking.
Zhang Xuyuan snatched her phone away, looked down, and his face turned pale in an instant.
Continue read on readnovelmtl.com
