Chapter 33: Public relations disputes have existed since ancient times and cannot be eliminated...
The fantasy drama in which Qiao Zhizheng made a guest appearance is called "Meeting the Common People". Director Qin Qiu Shui has always had a good reputation. It received a very good response after it was broadcast and became a work strongly promoted by the Taozi platform.
As a result, Qiao Zhizheng gained another wave of fans.
During this period, a very interesting thing happened.
Qin Chunmi, a sophomore girl, was not very interested in ancient costume fantasy dramas. However, she has been out of dramas to watch recently and has been browsing various video platforms. She found that the actress who plays Xu Wanqing, Xu Wanqing, had previously starred in a youth campus drama. Qin Chunmi had a good impression of her. She saw Xu Wanqing on the recommended cover of "Meet the Common People" and clicked on it to watch.
The first five episodes of "Meet the Common People" are free, and membership is required after the fifth episode. Qin Chunmi does not have a membership on the Taozi platform, so he decided to watch a few episodes to test the waters before deciding whether to become a member.
The plot of "Meet the Common People" is online and the pictures are beautiful. Qin Chunmi was fascinated by it unconsciously. When the flower fairy appeared, Qin Chunmi's eyes lit up.
The hero and heroine had just promised to bring the most beautiful flowers in the world to the flower fairy, and Qin Chunmi began to look forward to the subsequent developments. However, at the most critical moment, the five free episodes ended.
Qin Chunmi excitedly patted her best friend's thigh, "Wow, she's so beautiful! I want to subscribe to her account!"
"Ahhh, just subscribe for her! Don't get so excited! You're slapping me!"
Qin Chunmi hurriedly recharged her membership and watched two more episodes. Finally, she saw the male and female protagonists mention that they were going to the Flower Fairy Valley to bring the most beautiful flowers in the world to the flower fairy.
Qin Chunmi is no longer worried about the emotional crisis between the male and female protagonists and the impending separation. She just wants to see the flower fairy as soon as possible.
Qin Chunmi pulled her good friend and said, "Come and watch it with me. It's really a stunning face."
My friend put down his phone and sighed helplessly, "Okay, I'll give you two minutes to see what you said is so beautiful."
Qin Chunmi turned her gaze back to the screen and saw the flower fairy again. The beauty was still very beautiful, a broken beauty.
It’s also very extreme and tragic!
Qin Chunmi's heart almost broke when she saw the flower fairy who was so beautiful in the previous episodes now spitting blood and dying.
"Damn it, screenwriter, they just killed our little beauty like that. Ugh~"
Her good friend patted her shoulder and said, "Don't cry, don't cry. You were crying like that. I thought someone's kettle was on."
"Gu Qiuxun, I'm really sad that you're still saying this to me. Gu Qiuxun, you have no heart, sob~"
Gu Qiuxun was helpless and changed his attitude to hug the howling Qin Chunmi, "Okay, okay, it's my fault. The flower fairy is too miserable, so pitiful..."
On the screen, the male and female protagonists have reconciled and are working together towards harmonious coexistence between humans and transsexuals.
After the flower fairy died, her body dissipated into starlight, returned to the earth, and transformed into a sea of flowers that bloomed all year round. The thousand-colored glass flowers would accompany her forever.
Qin Chunmi found the Weibo of "Seeing the People" and started creating posts like crazy under the official account.
—Ahhhhhhhhhh Director, you are so heartless! I subscribed to the membership for the Flower Fairy, but after I became a member, the Flower Fairy suddenly died.
——Ahhhhhhhhh, great screenwriter, how could you have the heart to write Xiao Piaoliang to death.
After venting the depression in her heart through words, she felt much better. Qin Chunmi quit Weibo and took the opportunity to watch other dramas starred by Qiao Zhizheng, the actress who played the flower fairy.
She had no idea that her comment had been pushed up by someone else.
A marketing account took the opportunity to take a screenshot of her comment, combined it with relevant clips of the flower fairy in "Meet the Common People", made it into a short video and uploaded it to the video website.
Title: I paid for a membership to see the character development in the drama, but after I paid for it, the character I liked disappeared.
Once it was released, it resonated with many people.
——Me too, me too. I really like the female teacher in "Next Spring". She is so gentle and kind. But she fell into the river while trying to save the heroine when she was a child. Woo woo woo~
——Does anyone still remember the puppy An An in "The Story of My Life"? He was so cute, but he was killed off in order to show the highlight of the heroine. I still want to ask the screenwriter why, why, why!
——I really sympathize with them. Doesn't the life of the minor character have its own life? Is it natural for them to give way to the heroine?
——It’s not that the plot of “Meet the Common People” is bad, but just to advance the plot, there is no need to kill off the minor supporting characters.
Isn't this the reality for us ordinary people? We may be capable, talented, and hardworking, but what good is it? We still have to make way for the bigwigs.
——If the world is a game, we are probably just inconspicuous NPCs on the roadside.
——The world is so unfair, it is destined from birth.
…
Things slowly took a strange turn.
Late that night, when the public relations department sent a message to Ding Qian, the situation had already developed to a somewhat extreme point.
"Sister Qian, there are some online trolls stirring up trouble in the comment section. This wave is targeting Qiao Zhizheng."
"We have contacted the platform to delete the comments and ban the account, but there are still many posts discussing this matter."
Ding Qian hurriedly checked online.
The Internet is in turmoil, with everyone discussing class confrontation. Many videos with stills of flower fairies as covers have popped up on video websites like mushrooms after rain.
In addition to the internet trolls, there are also a large number of netizens whose comments on various related videos have been touched by real emotions.
Qiao Zhizheng! Danger!!!
The first bird to stick its head out gets shot. Qiao Zhizheng is now in a very embarrassing situation. If she follows what netizens say, she will go against "Meet the Common People" and offend the director, screenwriter, producer, a large number of actors and actresses, and other invisible figures.
Speaking out to refute netizens will arouse their anger.
Although this wasn't Qiao Zhizheng's original intention, netizens probably thought: We're speaking for you! And you betrayed us! As expected! You're no good either! You're in cahoots! You're in cahoots! You're in cahoots! You're in cahoots! You're birds of a feather!
Ding Qian forced herself to calm down. Qiao Zhizheng had flown out of town to film on location these days. Ding Qian sent a message to Qiao Zhizheng to explain the situation while rushing to the company. On the way to the company, she called the director and producer of "Meet the Common People" and solemnly stated that the situation on the Internet was not Qiao Zhizheng's original intention, and asked the director and producer for their thoughts.
After receiving the reassuring reply, the car arrived at the company. Ding Qian hurried to the public relations department. On the way, she met the disgraced Jin Rong, who looked at Ding Qian and sneered.
Ding Qian calmed down, steadying her pace, and nodded to Jin Rong as a greeting.
At this time! I can't lose my momentum and let others laugh at me!
The lights in the public relations department were brightly lit at this moment, and the director of the public relations department organized a meeting to discuss how to deal with this matter.
There is strength in numbers. Everyone has different ideas and the bad ideas they come up with are also different.
"Or we could just ignore it. Information on the internet changes so quickly. Maybe a bigger incident will break out in a few days, and netizens will forget about it."
"I don't agree with you. What you said is just a hypothesis. If things continue to ferment like this, Qiao Zhizheng will be scolded no matter what she does."
"Black and red are also a kind of traffic."
Ding Qian had heard enough of their quarrel and pushed the door open. "I don't agree with this idea that is detrimental to the long-term development of my artist."
The conference room suddenly became silent.
Ding Qian looked at them. Each of them had a different expression on their face—astonishment, anxiety, surprise, confusion, hesitation, concentration, and erratic...
Ding Qian had a headache. Each person had his or her own ideas when taken alone, but when they got together, they were a mess.
Ding Qian looked around and asked, "Is there any idea that can satisfy all three parties?"
No one spoke.
The public relations director turned his head away and avoided Ding Qian's sharp eyes.
In the corner, an intern silently raised his hand, "Teacher, I have an idea."
Ding Qian nodded and said, "Tell me what you think."
The intern's name is Xu Yuanfeng. He graduated with a degree in public relations from Huadu University of Media and Communications. He originally wanted to show his talents after joining the company, but as an intern with no connections and no resources, he could only be ordered around to do odd jobs. Xu Yuanfeng realized that he probably would never make a name for himself here, and planned to run away as soon as he got his salary this month.
Now, the opportunity has come!
It was the first time that Xu Yuanfeng expressed his opinions in such a serious occasion. He was a little nervous, but he also knew that time was running out. He walked to the big whiteboard, took a whiteboard pen, and simply defined three points - actors, drama production team, and netizens.
Xu Yuanfeng circled the word "actor" with a pen and said, "First, the actors should speak out. Actors can express their feelings when playing this role and thank the audience for their feelings. Do not directly comment on the cause of the character's death, and do not use the term "class" as an opposition. If someone mentions "class" in the comment section, choose a highly praised comment to reply: the character is created by the crew and screenwriter with great effort. The actor is very happy to play this role and thanks the audience for their touch and preference. Let the audience realize that there is a difference between the role and reality. Respect the audience's feelings while avoiding further "class" controversy."
Draw a two-way arrow from "actor" to "production company".
Xu Yuanfeng turned around and asked Ding Qian, "What are the current attitudes of both parties?"
Ding Qian: "The production team is willing to cooperate with us to say 'the actors and the company respect the overall creative logic of the crew.'"
Xu Yuanfeng said: "Then we can ask the company to come forward and repost the actors' Weibo, thanking the crew for their trust and support while also thanking the audience for their investment and attention, weakening the sense of opposition and strengthening the consensus of 'multi-party collaboration to complete the creation'."
Xu Yuanfeng drew a line from "actors" to "audience" and crossed it out. "The more you say, the more mistakes you make. What you say can easily be over-interpreted. Actors should not participate in any topics related to the drama in the near future. Let it cool down naturally."
Xu Yuanfeng drew a one-way arrow from "drama production company" to "audience," suggesting that subsequent promotions focus on the 'emotional resonance brought about by the character,' highlighting a particular quality of the character that reminds the audience of someone around them or online, thus guiding discussion.
Xu Yuanfeng concluded: "Controversy has always existed, it just happened to be sparked this time. Since the controversy is difficult to resolve, let it weaken and shrink in the public eye, so that the audience can realize that the actors understand the audience's empathy and understanding. Let the production team feel that the actors respect the production team's creation. This is the only way to get out of this unscathed."
Xu Yuanfeng was not nervous when he was talking, but after saying this, facing everyone's stares, he realized belatedly that he was nervous.
Ding Qian took the initiative to speak, "That's a good idea. Let's do as you say." Ding Qian turned to the head of the public relations department and said, "Minister Liu, do you have any objections?"
The head of the PR department nodded and said, "Just do as Xiao Xu said. Gogogo! Get moving!"
A group of people got up and returned to their posts, each doing their own job. Hengxing Entertainment's public relations department was destined to work all night until dawn.
When Ding Qian left, she softly said to Xu Yuanfeng, "This is not a school. You don't have to call me teacher. If you don't mind, just call me Sister Qian. You can come to me if you encounter any problems in the future."
"Okay, thank you... Sister Qian."
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The author has something to say: Sister Qiao, Sister Qiao: appear in the next chapter!
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