This amount, which is a profit for our own family, may not only not make a profit for them, but also result in a loss!
They would rather suffer losses than lower prices, simply because they want to prevent their wine from selling.
If their own wine can't be sold, they'll eventually have to withdraw from Guangning Prefecture. Then they can raise prices on the spot and continue to make money.
She looked only at Fan He and asked, "Have the restaurants lowered their wine prices?"
Fan He was stunned, not knowing why his mother asked this.
Shuiqing asked again.
Fan He shook his head. "I...I didn't ask."
He was only concerned with finding out that the purchase price of the liquor had dropped, and didn't care about the selling price at the restaurant.
Ling Ran, who was standing next to Shui Qing, looked up at her, pursed his lips, and said, "I asked, and the wine at the restaurant is still the same price, not a penny less."
We also bought some of their wine to try; it tasted the same as always, with no improvement, and it couldn't compare to the sweetness of Yanqiu's brew.
Shui Qing glanced at Ling Ran approvingly, thinking to herself that this child's reactions were incredibly quick; was it really a difference in talent?
However, Fan He is still young. With the help of Ling Ran and his training, he will surely be a good person in the future.
Upon hearing Ling Ran's words, a thought flashed through Fan He's mind. He quickly looked at his mother, waiting to see if it was as he suspected!
Shui Qing gave her children a lesson on the spot: "Lowering prices is the most useless tactic, and in the end, it will only lead to a lose-lose situation."
The most important thing is to ensure our own quality. If other companies have better products than us, we can't compete with them even without lowering prices. That's when we really need to be anxious, improve our formulas, and enhance our quality.
The restaurant didn't lower its prices, and the wine still tasted the same. The customers didn't get any savings; the restaurant owner pocketed all the profits from the price reduction!
Given the same price, customers will naturally choose the one with the best taste. And even if the restaurant lowers the price by a few cents, most customers who can drink will still choose what they like to drink, not the cheapest one.
After all, in this dynasty, wine was a luxury. People who could afford to drink at restaurants wouldn't choose something that didn't taste good just to save a few coins.
Only necessities like black flour, coarse grains, coarse cloth, and linen were available, and these were the most basic necessities. People would buy the cheaper option even if it was only one penny cheaper.
She looked at her eldest daughter and instructed, "Yanqiu, from today onwards, produce less each day, with a daily supply of about 150 catties."
“Okay.” Yan Qiu agreed without any objection.
Fan Jiang didn't understand. "Mother, we used to sell 200 catties a day. The restaurant alone ordered 120 or 130 catties a day. Is the rest enough for individual customers?"
“Not quite enough.” After Shui Qing finished speaking, she saw that all the children looked confused, and calmly explained, “There is a limited supply every day. If you can’t buy it, you can only try again early the next day.”
Think about it, one is wine that you have to queue up early to buy, the other is wine that's readily available even when there are few customers. If you were in that situation, which one would you buy?
"The one where you get to line up early!" The answers were surprisingly unanimous, including Ling Ran's.
For some reason, they felt that the store with more customers must have better drinks or food.
Shui Qing laughed; this is the herd mentality.
It's not their fault; we're all just ordinary people who would make similar choices.
She continued, "If you wanted to eat a certain pastry today, but it was sold out when you went there, would you think about going back to buy it the next day? And would it have to be from that particular store?"
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