Chapter 235 Promotional Video, Online Marketing



With everything ready, it's time to gradually promote it to the outside world.

Kohler, who was good at photography, was immediately transferred to the temporary publicity team by Xia Yu. He had already thought of a name for the first promotional video: "Tiger-style Rebirth".

When Kohler arrived at the parking lot with his newly purchased Sony a7r2, he saw a Tiger tank that had been dismantled into parts.

The gantry bridge hoists the turret high up. The vehicle body, cut and welded from five homogeneous steel plates, looks like a square box. Stacked together with two coiled tracks are 48 steel road wheels, each weighing 34 kilograms.

Five or six pairs of wheels are nothing compared to the real romance of a man – 24 pairs of wheels intertwined!

Even if the tracks are blown off, it can still run another 100 kilometers. Everyone who has seen it except for the logistics staff says it's great.

However, it was later reduced to 16 pairs of wheels, which slightly eased the maintenance burden.

Moving your gaze further ahead, on the workbench used to hold tools and parts, is a completely disassembled Maybach HL230P45-12 water-cooled gasoline engine.

Bosch electromagnetic generators, Bosch spark plugs, and Bosch 24V axial motors—this is not the Bosch that Xia Yu knows.

But a tank doesn't appear out of thin air; it's the culmination of a nation's overall industrial development.

"Boss, what are you going to do?"

Kohler vaguely guessed what Xia Yu was thinking.

"A new Tiger tank is created by documenting its assembly process with a camera, accompanied by cool editing and catchy background music, then charging out and firing a single shot. What do you think of that?"

Xia Yu explained his shooting ideas and sought Kohler's opinion.

"This is way too hardcore. If I had the money and the time, I would definitely fly over and fire a few shots after watching the trailer."

Kohler spoke her most honest thoughts.

I can't afford 8,000 for one shot, but it's good to stand by and watch the rich guy fire it!

The No. 131 tank at the Bovington Tank Museum in England can only be viewed on Tiger Day, but this one can not only start but also fire, making its rarity level maxed out.

"Then I'm relieved. Repairing such a big thing is really expensive."

It's not cheap, 150,000 euros plus 60 hours of labor!

This amount of money is a small matter; system hours cannot be bought with money. Scorpion poop is unique to Xia Yu.

With the investment in the first phase of the museum project, it would be unreasonable for this Tiger E not to earn him several million a year.

Keep it up, working cat!

As for Xia Yu's ultimate weapon, the Tiger IIh tank, it was parked in a parking space to the side, covered by a car cover.

He initially planned to dismantle the vehicle, but after thinking about it carefully, he thought it would be better to end with a scene of the No. 6 and No. 6B passing each other.

They can save time by assembling the filming equipment, and they can also lure tourists over.

Besides the Tiger I, our Tiger II can also be driven, but it's more expensive to fire the 71-caliber 88mm gun, costing $20,000 per shot, and there's a daily limit of 3 shots, so you have to gather enough people to fire them all in one trip.

Xia Yu really figured out how to use scarcity marketing, but to be honest, Tiger King is not as durable as Tiger Style.

If the museum is too busy, even with careful maintenance, the Tiger King, which is overused, will inevitably require major repairs.

The Tiger is different. Besides this Tiger E, Xia Yu also has a later-model Tiger i that he is currently working on.

Two tigers can run faster, and they can share the pressure and help him make more money.

We continued discussing the filming plan with Kohler, and more and more people came to the parking lot.

"This was completely dismantled; I definitely wouldn't be able to put it back together."

Hans said, mingling in the crowd.

"Sir, you're a mechanical engineering graduate. Whether it's a tank or an airplane, you can put it back together exactly the way it was taken apart."

Domi made a good point, but please don't say it again next time.

With all the publicity around the world, almost everyone knows that Xia Yu dropped out of university before finishing, but his ability to disassemble and reassemble is something he has been consistently demonstrating.

Armored troops are mostly skilled in tracked vehicle maintenance, but to disassemble them so thoroughly, even having to reassemble the engine themselves, requires real talent.

Xia Yu's talent is partly his own, but mostly given by the system. He can disassemble and assemble according to the three-dimensional blueprint in his mind. If there are any problems, he doesn't need to put them into the system; they will be marked directly on the blueprint.

He repaired minor problems and replaced major ones. He printed out a lot of easily damaged parts and kept them in the museum's basement. They would only be sent for repair and maintenance during the later stages of major maintenance.

The unreliability of the Tiger King is well-known, which is why the number of hours the motorcycle can be driven is limited to reduce the frequency of maintenance.

"Since you have so much free time, go and help me move those four weasel trucks to the museum."

Xia Yu pointed to the two heavy trucks outside that hadn't been unloaded yet.

"Boss, what's that car?"

Before starting work, Hans pointed to the large machine covered with a car cover and asked a question.

He knew best what cars were in the parking lot; the T-64B1M and three Marders (S3, S30, K1) were all in their parking spots, and this one was extra.

"You'll know once you see for yourself."

Xia Yu waved his hand to indicate that he was very busy and that if he wanted to see it, he should do it himself.

"I'm not seeing things, am I? This is a Tiger King."

Hans, who had just ripped off the car cover, spoke with disbelief in his voice.

The others weren't much better off. Leaving aside the common WWII tanks and armored vehicles in the museum, those that are still operational are rare, not exactly uncommon, but you can still find them if you search carefully.

They knew that the boss had acquired a Tiger tank that could start and fire, but they were truly unaware that the Tiger II, which only accounted for a little over 30% of the Tiger tank's production, was produced in smaller quantities.

No, aside from Kuhn, he had seen the equipment roster in the museum, but he didn't expect that this Tiger II would be in such good condition.

"It is the crown jewel of our museum. Even the Kolons haven't had a chance to handle it yet. Its motorcycle hours are extremely precious."

Kuhn stepped forward and introduced himself to the crowd.

Perhaps it's because there were more abandoned vehicles that broke down. The Tiger II was produced in small numbers, but many survived. However, only the one from the country was still drivable.

Bovington's Tiger II had its engine transferred to a Tiger II, and it was completely laid down.

Well, that's a kind of "wisdom" too, at least you don't have to operate outside anymore.

Xia Yu's car wasn't so lucky; although the working hours were shortened, it still had to work.

"Boss, after the museum opens, I'm requesting to be transferred to the Tiger King tank crew to help out!"

Hans was very proactive, and Lehmann was not to be outdone.

"Me too, I'd like to apply to be the driver."

Xia Yu had no reason to refuse them and agreed to them all.

Of course, these are all part-time jobs. Mari and the others have to go with them, otherwise the combat effectiveness of the concentrated fire defense will drop by 50%.

The ground forces rely entirely on two vehicle crews to carry the output, and with the Marder S30 unable to move, one mechanized infantry squad will also be rendered useless.

The technical staff went off to catch the weasels with great joy, while the combat staff could only lend a hand. After all, their understanding of these old relics was not as deep as that of the little black car team trained by Xia Yu.

After further discussions and the development of a concrete shooting plan, filming officially began the following day.

They filmed while setting up, and it took them three days to gather enough footage to roughly edit a promotional video.

BGM

From the initial silence to the smooth assembly, a classic Stutzianchi piece of music begins.

There seems to be nothing wrong with pairing a car with a certain style of background music, and it also goes well with Jiangsu cars.

Install the road wheels and block the road directly until the engine starts and exhaust fumes are emitted. After leaving the parking lot, we arrive at the off-road training ground.

"Bang"

With a loud bang, the Tiger E, having fired a shot, reversed and revved its engine to 3000 RPM, heading straight for a nearby building and crashing into the spacious museum.

At the end of the scene, the Tiger E and Tiger II pass each other, the camera zooms in, and the last frame, blurred, shows a large number of tanks and armored vehicles.

"The Afica War Museum looks forward to your visit!"

The actual footage was then switched to advertising information, with the specific time and location displayed in large print.

Rich guys with plenty of time and money will act on any advertisement they see.

True passionate guys, even if they're short on cash, will try their best to save money and take annual leave to visit.

Xia Yu looks very rich, but he came to Afica because he was poor.

All he could do for his poor friends was buy a hotel in Nekale, renovate it, and turn it into a $5-a-night hostel, right next to the town police station.

Yes, thanks to the policies of former Councilor Anka, a police station was set up in the town, with a platoon of officers.

The already decent security situation has improved even more, which shows that the old guy really wants to make a name for himself in Nekale.

On the one hand, political achievements matter; on the other hand, the Anka family really invested a lot of money this time.

If something goes wrong and scares away all the tourists, the biggest losers, besides Xia Yu, will be them.

Or rather, it was just them; Xia Yu's initial idea was that even if it wasn't profitable, the museum still had to be built.

It would be a real waste not to collect such a great system, and he is happy to share all his collectibles with everyone, except for those that are too sensitive.

Now I've simply turned my interest into a career. I'm happy when business is good, and it doesn't matter if business is bad.

If the first phase of the project is already this ambitious, what will happen if the second and third phases follow suit?

This is incredible!

The promotional video is finished, and Xia Yu has been in contact with YouTube for some time. Now the pre-roll ads are officially being released.

Bilibili in China has always aimed to emulate YouTube, but its development and promotion lack advertising, so how can its revenue compare to that of foreign websites?

Of course, they also seem to have an advertising section, where Xia Yu directly creates an account to submit articles.

There are also promotional videos released in forums dedicated to vehicle-themed games.

There might not be many people coming, but he still hopes that some people from China will be willing to come, and he will give them a discount if they do.

Yes, the second shot is half price.

Overseas platforms allow for more targeted advertising, since clients won't accept low conversion rates.

And so, some WOT and Anton Star players, while offline and watching videos, saw a strange Tiger tank.

"This CG is so realistic! They really put their heart into the CG but their feet into the game!"

Many people were already complaining in their hearts, but the advertisement also piqued their interest. When they were given the option to skip it after a few seconds, they didn't skip it immediately as usual.

"No, this car seems to be real."

Before long, someone noticed something was wrong, but the advertisement, which lasted only a dozen seconds, was almost over.

Many people skip the video and click directly to the ad because the ad is more interesting than the video.

The page redirects, but the video starts from the beginning, showing a scene of parts scattered all over the ground.

What are they trying to do?

Assembly

It is indeed an assembly, an assembly even more thorough than the final assembly before leaving the factory.

After being cooled by nitrogen, the cylinder block is installed into the engine, and the massive V12 engine is assembled in just a few frames.

Wow, that's amazing! I'll follow you.

Xia Yu could easily amass hundreds of thousands of followers on YouTube with just this one skill, but that's still a fraction of what Li Yijie has.

So he still has to make money from the rich guys and gain popularity from the poor guys. He, who sells large peanuts, can't possibly sell snail rice noodles.

As the progress bar advances, familiar background music begins to play (with authorization), and a Tiger tank gradually takes shape in front of them.

They had seen videos of WWII tank repairs, but those were all too rough. This one was as smooth as if it had just come off the factory.

However, the marks of time on those parts told them that this was an old car, an old car that could still be started.

Once assembled, the Tiger, with its engine running, left the building and headed out into the lush wilderness.

"Bang"

Loading, aiming, firing, ejecting the spent cartridge—it's more complete than in a movie; the realistic launch process is breathtaking.

So this is a Tiger tank that can still fire.

Before they could think further, the Tiger I reversed into a cement-gray building, where they saw a Tiger II and a dense array of armored vehicles behind it.

This is a museum located in Afica, themed around World War II tanks. There are many such museums in Europe, but what makes this one special is that they offer shooting services.

Wow, they actually managed to find the shells.

Actually, bullets can be reloaded, and shells can be hand-made, but the shells are in poor condition, so what's the point of hand-making them?

All the artillery pieces in Jihuo Defense are of good quality; they can be manufactured and made profitable, which naturally leads to differentiation.

But this kind of service must be expensive!

Players who feel they can afford to go but can't afford the expenses should immediately contact their wealthy friends and tell them about this museum.

Indeed, it should be noted that YouTube launched an ad-free membership service last year.

Rich guys who watch videos all have to pay for a membership, so Xia Yu's ads won't be pushed to them, but their friends will spread the word!

Since they're all in the same circle, once the buzz gets going, this topic will naturally come up.

This is why Xia Yu wasn't worried about the target audience for his ads, and he soon saw the results of his advertising campaign.

There were originally many tickets available from Malaysia to Busa (where there are direct flights), but they have been sold out for several days now, and the hotel invested in by Lao Anka has also received a large number of international orders.

The first group of enthusiasts with financial means have already taken action; they meant what they said they would do, and they bought plane tickets and set off.

Xia Yu and his team haven't even officially opened for business yet!

"Everyone, get moving! Raccoons, have you all finished filming your videos?"

Online promotion has been effective, and Xia Yu plans to continue operating the account even without further investment in promotion.

So Leonardo and his team were given a task: to film a promotional video for a World War II firearms shooting business.

Thousands or tens of thousands of dollars can only get you a seat in a tank and fire one or two shots, but a few hundred dollars can give you a great time at the firing range.

Continue read on readnovelmtl.com


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