If "A Bite of China" only has the potential to be a big hit in Europe, then it can be declared a big hit in China.
The entertainment channel under Jiangdu Entertainment, as the highest-rated channel of its kind in China, chose to broadcast this unique documentary during prime time, which has already become a hot topic.
In addition, the simultaneous broadcast jointly launched by Jiangdu Entertainment and video platforms has locked in audiences of all ages from satellite TV to online stations.
The high quality of the program received unanimous praise from the audience. The ratings for the satellite TV premiere reached 4.9%, almost breaking 5. This astonishing rating shocked everyone in the industry who was paying attention.
And the next day, an article in the central media "Huaguo Life" pushed "A Bite of China" to a higher position.
The title of this article is very straightforward: How to shoot a food show?
Yesterday, a food documentary that can be called the best came out and told us: How to shoot a food program?
Extracurricular books are always more interesting than textbooks. I think this is the experience of each of us when reading.
Reading textbooks may make us sleepy, but reading an extracurricular book may make us deeply immersed in it and unable to extricate ourselves, and even have to stay up all night to finish it.
The reason is that textbooks teach theories, while extracurricular books tell stories.
Previous food documentaries inevitably fell into this cliché: they would either find a so-called gourmet, locate a so-called old shop, taste the food and then praise it, and then dismiss the audience with words like "crispy on the outside, tender on the inside, intoxicating".
Or you can find a highly skilled chef to teach people how to cook while seriously introducing theoretical knowledge such as dietetics, pharmacology, food combination, knife skills and cooking temperature.
"A Bite of China" deliberately avoids or abandons this point, integrating food into the life and story of each character, as if we are fishing with the fishermen of Dongji Island and picking lotus roots with the islanders of Dongji Island.
It can be said that this program is already half successful in terms of creativity, and the shots in their finished films are delicate and clear, with bright colors. Especially the camera angles, camera switching logic, and the coordination of sound and picture give people a comfortable and even shocking feeling, making people feel as if they are personally following the entire process of food from material selection to formation.
Coupled with the feelings about home, hometown, labor and other scenes close to life, these are the delicate and implicit feelings that the Chinese people have had about tradition for thousands of years, which are very easy to resonate with.
The Internet was in an uproar because of this show.
End: "Is this a documentary? When my friend called me yesterday and asked me to watch a documentary, I thought he was crazy. How could I possibly watch a documentary? After watching it, I only had one thought - OMG, it smells so good!"
Yamatoo: "I'm a US citizen who has lived in China for a long time. Through this documentary, I saw that behind every dish, there is a smiling face and a pair of hardworking hands. The Chinese never live by a single recipe, and when you see those hot meals served by their own hands, you should see more than just delicious food - the world needs to see this kind of China."
Qi Wei: "Some people mocked the Duban fashion incident a while ago, saying it was a sign of cultural insecurity. I think true cultural confidence isn't about exporting, but about diversification and allowing others to criticize. A Bite of China has achieved this!"
My husband is very obedient: "@Husband, I want to eat Buddha Jumps Over the Wall!"
Kuangshen: "My mother asked me why I was kneeling to watch TV, and I told her, Mom, I wanted to eat Buddha Jumps Over the Wall."
JQY: "Did your mother tell you that simple mischief often requires only the simplest way to deal with it - mixed doubles."
The number one hot topic on the Internet: A Bite of China.
The second most popular topic on the Internet: Buddha Jumps Over the Wall.
Third place on the Internet hot topic: High-end ingredients often only require the simplest cooking methods.
Hot Topics No. 5: A Bite of China's viewership nearly broke 5
Internet Hotspot No. 6: A Bite of China International Edition Goes Viral in Europe
Hot Topics No. 9: Gods Climb Over the Wall
As guests, Yan Zi and Marco, who appeared without makeup, only appeared in two or three shots, and the duration was even far less than that of Bald Qiang, Gu Daye and others.
Even many viewers who were not familiar with the two women just thought that the two women who were in the camera's focus for a few seconds were pretty, but they didn't expect that they were actually popular celebrity artists.
However, the two's solid dialogue skills have also won them considerable praise for the film's dubbing. An animated film even directly contacted Marco's agent, hoping that she could dub the heroine in the film.
There are all kinds of people posting photos of delicious food and ingredients on WeChat Moments. If you don’t accompany them with a couple of classic lines from A Bite of China, you’d feel embarrassed to post them.
Some netizens even posted their flight tickets directly, saying that they were about to go to Dongji Island, which attracted a lot of envious replies below.
Various clips of "A Bite of China" on the short video platform have received a large number of collections and likes, and some UP hosts even rushed out a video overnight to replicate Master Zheng's Buddha Jumps Over the Wall.
There are also many foreign UP hosts who have posted videos of their friends from their hometown asking about Chinese cuisine.
Those who are good at cooking Chinese food even invited their relatives and friends to eat the Chinese food they cooked, and then posted the video of everyone looking like they had never seen the world before.
In just one or two days, a food craze swept across China and abroad.
The difference is that domestic themes are mostly about people showing off their food, while foreign themes are more about finding delicious Chinese food.
Even Mr. Gu on Dongji Island had his phone bombarded with calls from the middlemen who used to collect fish, all of whom came up and said they wanted to buy a large amount of Dongji Island's fish.
You should know that Dongji Island’s catch has already entered the top three search rankings on online shopping platforms. However, due to the strict review of online shopping platforms, if your catch is not from Dongji Island, you cannot use this name at all.
If the online shopping platform discovers that someone is selling sugar water as bird's nest, they will be sued to the point of bankruptcy, and no one dares to cross such a red line.
Therefore, purchasing the real catch from Dongji Island became everyone's goal. These people even knew each other and agreed not to raise the price.
They thought that even if they didn't raise the price, they could buy a large amount, and the fishermen on Dongji Island would be grateful. In the end, the answer everyone got was that they would not sell.
Because the first batch of funds for investing in Dongji Island had been in place, the Dongji Fisheries Company jointly established by them and Yuguo Fisheries had the green light all the way on Dongji Island and was listed in just two days.
The first department of the fishery company is the online shopping department, which will be directly connected to the online shopping platform, so they no longer have to be exploited by these middlemen.
When "A Bite of China" became popular across the country and even caused a Chinese food craze in Europe, Feng Xiaoyun had already taken his filming crew to the snow-capped mountains in northern China to prepare for the second episode.
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