YQ is the abbreviation of "oxygen exercise".
The Oxygen Sports brand has been focusing on sports equipment for decades and is considered one of the most famous sports brands in the world.
Especially some limited edition sneakers are popular collectibles and collected by many shoe lovers.
A pair of limited edition basketball shoes can often be auctioned online for over ten thousand yuan.
For such a world-class brand, the spokespeople they hire are all world-class artists or sports stars.
So when Sister Chen received YQ's call, she was really flattered.
After saying sorry to Manager Shi, he hurriedly left with Yan Zi and Feng Xiaoyun.
Manager Shi did not take it as an offense. Such opportunities were rare, so one had to seize them when one came across them. Besides, Feng Xiaoyun had already paid for the meal, so they could just eat here with peace of mind.
An international metropolis like Jiangdu naturally has YQ's office building, and it is not too far from Tianfeng Entertainment. Even if you walk through the city, it is only a little over an hour's drive away.
"Sister Chen, do you know why YQ would like to have me as their spokesperson?"
Yan Zi's sneakers, canvas shoes and other items are basically from YQ. She certainly knows the influence of YQ.
"I don't know either. It wasn't explained clearly on the phone just now, but I guess it's just an endorsement for a certain product." After all, she had seen a lot of ups and downs, so Sister Chen had begun to calm down and gave Yan Zi a serious analysis.
"There are many different types of endorsements, divided into long-term and short-term ones. I just analyzed YQ's various spokespersons, and they generally sign them for one to three years."
"This is a long-term endorsement. The advantage is that it stabilizes the product's image. Because the endorsement period is long, they will be more cautious when choosing the artist to endorse it. Of course, for celebrities, long-term endorsements also bring higher incomes and a better boost to their popularity."
"If we look at it by workload, it can be categorized as standard endorsements and photo licensing. A photo licensing agreement allows them to use your image with a slogan or something. However, as a world-class brand, YQ has never had such an endorsement, so if they sign you, it will definitely be a long-term standard endorsement."
"A standard endorsement requires you to shoot a series of brand-related materials and may also require you to attend some offline events."
"Standard endorsements are essentially exclusive. This means that once you sign with YQ, you must only wear their brand when appearing in public during the contract period. You can't accept advertising from other brands of the same type during the contract period, but these shouldn't be a problem."
"YQ's main brand spokesperson is top sports star Li Liang, who was hired just last year. They're said to be working very happily together. Li Liang's performance this year has been very impressive, so the most likely reason they're hiring you is to endorse a single brand."
"That's amazing, Sister Chen. If you hadn't told me, I wouldn't have known there were so many things involved in endorsements." Feng Xiaoyun flattered her while driving. This also shows Sister Chen's professionalism. She was able to deduce the other party's intentions before going, so she wouldn't be too passive when the conversation started.
"Hey kid, if you don't want to be a front desk agent in the future, you'd better learn more about being an agent. You can become an agent in the future."
"Hey, if I become Yan Zi's manager, what are you doing, Sister Chen? You're so young, you're not planning to retire, are you?"
"Get lost, no wonder Yan Zi always says you're so smooth-talking."
The person who received the three people at YQ was the director of the marketing department. Sister Chen knew that generally speaking, the higher the status of the person who came to receive the guests, the more importance they would receive from the other party.
Since the other party is the director who is directly in contact with you, as long as you don't put forward any overly harsh conditions, generally speaking, it's a safe bet. After all, at their position, they don't have that much time to play games with you.
"Hello, Miss You, I'm Shi Jie, the promotion director of YQ." Shi Jie and Sister Chen are both mature beauties, but their temperaments are different because of their dress.
Sister Chen always wears professional attire and looks like a serious career woman.
This girl named Shi Jie is just the opposite. She may be working for a sports brand and wears the company's own sportswear to work. She looks like a mature older sister you meet while playing ball, and she gives people a very approachable feeling.
"Hello, Director Shi. I'm Yan Zi's agent, You Qingchen. This is Yan Zi, and this is his assistant."
"Feng Xiaoyun, right?" Shi Jie glanced at Feng Xiaoyun with a smile. "He's a popular figure on the internet today. Not to mention, he's quite handsome."
"Hehehe!" Feng Xiaoyun didn't know what to say and could only touch his head awkwardly.
"Please sit down, don't be so reserved." Shi Jie said straight to the point.
"Actually, the reason we invited Miss Yan Zi here today is because of this news event."
"Today... Director Shi, are you talking about the post that Feng Xiaoyun and Yan Zi posted?"
"That's right. Our company has launched a new series of sneakers, and the name of the series is: I Dare."
As she spoke, Shi Jie picked up a tablet beside her and opened a picture of a shoe.
“Our theme for this series is: Youth, I Dare!”
"Let's not talk about the youth part. Miss Yan Zi's image and temperament are very youthful and positive. As for me daring... Haha, it was after reading Miss Yan's post today that I came up with the idea of inviting you to be the brand spokesperson for our series."
"After all, the entertainment industry has been a bit too silent lately. Everyone seems to have become... a bit more diplomatic. Celebrities like Ms. Yan Zi, who dare to express their own opinions, are exactly what we need."
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