Bai Yu returned to his hometown in a very low-key manner, including when he returned to the small fishing village. He was as low-key as could be.
While everyone was still unaware, he returned to the small fishing village and went to find the village chief, chatting with him for a while.
Then the village loudspeaker blared, announcing to all village representatives that evening to have a meeting in the village square.
Bai Yu spent a day in the small fishing village, treated all the villagers to a meal, and then returned to his usual life.
As September 15th arrived, Bai Yu arrived at the company early in the morning. He had been notified by Li Shuang, which was why he came so early.
Otherwise, according to Bai Yu's own biological clock, he usually arrives at the company around 9 or 10 o'clock, and can have lunch after staying at the company for a while.
Today was different. Li Shuang called him and said that their company had received an email from Anta, which included a video, a two-and-a-half-minute advertisement video.
This video was filmed by Bai Yu in collaboration with Anta. It's an advertisement for the Anta brand. The video was sent to Bai Yu because he needed to approve it. Once he confirmed that there were no problems, they would release the video.
Moreover, it's not just Anta that will be making a statement; Bai Yu will also be making a statement, with both sides releasing their statements at the same time.
To be honest, Bai Yu didn't know much about this advertisement; he could only tell whether the video was good or not.
After finding no problems, he replied to the brand that everything was fine, and the two parties agreed on a time to release the video at noon that day.
Bai Yu's copywriting for his first advertisement was also very sincere. He wrote: "My first advertisement, I hope everyone will support me!"
Aside from sincerity, there's nothing else to be seen in the entire copy.
This advertisement video once again propelled Bai Yu to the top of Douyin's trending topics, with netizens saying that Bai Yu has an incredibly capable operations team.
They knew that advertising with an exaggerated style was no longer a viable approach, and there were too many down-to-earth options available. So, they found a sincere path for Bai Yu.
The next day, Bai Yu posted another video, his second advertisement, an insurance ad. His caption read: "My second advertisement in life. I hope everyone will support me."
Then comes the third, fourth, and fifth points.
The third and fourth ads were similar to the previous ones. Only the fifth ad had Bai Yu's caption: "This is the last ad. I only accepted five. That's all for now. I hope everyone will support me."
Bai Yu updated five videos in five consecutive days, and all of them were advertisements. During these five days, Bai Yu was always on the Douyin hot search list.
Despite Bai Yu running five advertisements, netizens didn't seem to mind.
The main reason is that Bai Yu had never done any advertising before and had never made money in this area. Moreover, his status as an athlete brought him a lot of goodwill.
After all, everyone knows that athletes need to put in tremendous effort to become famous, and successful athletes are usually riddled with injuries, and their lives after retirement are mostly not very good.
Therefore, netizens are generally more tolerant of athletes advertising.
Furthermore, given Bai Yu's previous fan base, it would have been incredibly easy for him to make money through advertising if he wanted to. The reason he's advertising now is definitely out of necessity.
After all, wherever there are people, there is a social dynamic. Even in the national team, even Olympic champions, there are many things they have no choice but to do.
For example, Ning Zet, wasn't he sidelined because of rumors that he accepted other advertisements instead of following the team leaders' instructions?
Of course, the above ideas are all speculations by netizens, and are not Bai Yu's own experiences.
On the contrary, Bai Yu has a high degree of freedom in the track and field team. Not only can she choose her own advertisements, but she can also arrange her own training methods.
After all, Bai Yu's various honors were not cultivated by the team, but were due to Bai Yu's own talent (given by Brother Tongzi).
Bai Yu is very beneficial to the track and field team. They need Bai Yu to win honors for the team, so Bai Yu has a very high degree of freedom.
In addition, the advertisements Bai Yu ran were full of sincerity, judging from the copywriting. Who could refuse a sincere person?
Because Bai Yu has been on the trending topics list for a long time, it has brought huge traffic and exposure to the five brands he endorses.
With this increased exposure, the stock prices of these five brands rose sharply. Take Anta for example; its valuation increased by more than ten percent before the market closed for the National Day holiday.
What does a ten percent increase mean? Before this, Anta's valuation was over 200 billion Hong Kong dollars. Now, the overall valuation has increased by ten percent, which means the valuation has increased by one-tenth, or over 20 billion Hong Kong dollars.
When Anta's top management saw this situation, they had only one thought in their minds: the 500 million yuan signing fee was well spent, and the return on investment was simply too high.
After seeing the high level of popularity Bai Yu generated by advertising through videos on Douyin, the other party's operations department immediately prepared to increase their promotional efforts and planned to have Bai Yu release several more advertising videos.
Bai Yu rejected their request outright. It wasn't that Bai Yu was unwilling to agree to their request, but mainly because he couldn't advertise too frequently, otherwise it would cause resentment among the audience.
Especially since the other party asked him to continue posting videos using his own account, he would definitely be the one affected in the end.
Moreover, the contract Bai Yu signed with the other party only covered the amount of advertising and promotion for one year, and there was no requirement that he must release additional videos if the other party requested them.
So Bai Yu decisively rejected the other party. Not only could she not run such blatant advertisements, but Bai Yu could still run some soft advertisements.
Anyway, Bai Yu is now free. He has nothing to do before the National Day holiday ends, so he can now update his video works once a day, or even more than once a day.
In this situation, whether Bai Yu is doing some running training, going to the beach to go beachcombing, or fishing, he can wear Anta products and give them a soft advertisement.
On October 1st, a day of national celebration, Bai Yu appeared in his company's live stream room and began his first live-streaming sales event after winning the championship.
In preparation for this live stream, Li Shuang and his team changed the title of today's live stream to "The Champion Arrives" and started promoting it a few days in advance.
Because Bai Yu wasn't just selling products during this live stream, he also had a lot of perks to give away.
Some of these benefits are provided by Bai Yu's company, such as various seafood products, while others are provided by the brands that Bai Yu endorses, such as sportswear, furniture, home appliances, and one-year insurance for a single person.
The reason for this live stream was to celebrate the company's second anniversary and to give all their fans a treat.
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