Two years ago, in September, a company called Yuxue Shipping was founded in Hainan. The company's founders were just a few young people in their early twenties.
At the time, they didn't know what Yuxue Shipping Company could offer them, but two years later, they understood.
The fishing and snow shipping business brought them countless riches, allowing them to achieve financial freedom in their early twenties and no longer have to worry about daily necessities.
The reason the anniversary celebration was scheduled for October 1st was because Bai Yu and the others couldn't remember when the company had opened.
Two years ago, they simply set up the company, found a storefront in Uncle Sun's hotel, and Uncle and his crew went out to sea to work. That was when their company officially started operating.
Unlike other companies or shops that specifically choose a date and hold a grand opening ceremony, this is completely different.
Their company opened quietly, around October 1st. Because of this, Bai Yu and his team simply set their anniversary celebration for October 1st, a day of national celebration.
In order to give fans a big treat during the anniversary celebration, Bai Yu has put a lot of effort into the preparations.
Putting everything else aside, just the physical gifts Bai Yu prepared, he specifically approached Anta, the brand he endorses, and directly asked them for a hundred pairs of sneakers. He then signed these sneakers and planned to send them out during the live stream.
It's outrageous. The brand asked him to run ads to increase their popularity, but he refused. Then, he asked the brand for a hundred pairs of shoes.
Furthermore, to enhance the collectible value of these shoes, these one hundred pairs of sneakers were specially designed, incorporating numerous marine and fishing/snowboarding company elements.
In addition, only one hundred pairs of this shoe were ever made; once they were all produced, this style of shoe would not be produced again, in order to increase the value of this athletic shoe.
Overall, this shoe isn't meant to be worn; it's a collectible.
Shoes can also be collectibles, especially for some big brands, shoes with special significance, or shoes signed by celebrities, which can give them a value far beyond their original price.
Given Bai Yu's current influence, his collectible sneakers are bound to be sought after by shoe enthusiasts.
In addition, Bai Yu also prepared some other benefits, such as seafood from their company. Whenever their company holds an event, a tuna is bound to be included.
Today was no exception. Bai Yu and his team also prepared a bluefin tuna, a large bluefin weighing over 200 pounds, which they planned to butcher live during the broadcast!
In addition, there are some cash benefits, as well as physical rewards of Huawei's latest products and opportunities for fishing trips at sea.
Bai Yu and his team really went all out for this anniversary celebration, and the pre-event promotion was also very thorough.
On October 1st, Bai Yu was already waiting in the live stream room. Lu Sheng and Ke Ke were live streaming with him today.
Keke, who was previously a contracted livestreamer with their company, is now the top livestreamer for Yuxue Shipping. She has the best sales performance among all the livestreamers in the company.
Even Lu Sheng, one of the company's veteran anchors, couldn't compare to her; there was still a significant gap in their performance.
Perhaps it's true that it's easier for girls to sell products than boys. Anyway, Keke has now become the top star in their company, and she has gained a lot of fans in their live broadcast room.
Let me put it this way: when Bai Yu first met Ke Ke last year, Ke Ke only had a little over two million followers. And that was after four or five years on Douyin (TikTok).
However, since joining Yuxue Shipping Company, she has gained over ten million fans in less than a year, becoming a true top streamer.
In addition to Keke, their company currently has two other top streamers with millions of followers, namely their company's original two streamers, Lu Sheng and Zhang Yuxin.
For some other streamers, gaining followers may be a very difficult thing, but for others, as long as they are in the right position, gaining followers is actually a very easy thing.
On October 1st, Bai Yu and his team conducted a four-hour live stream, and their total revenue exceeded 100 million yuan.
The four-hour live stream garnered over ten million views, attracting a massive influx of viewers.
The Yuxue Shipping Company's account has now become the number one live-streaming room in the e-commerce section of the Douyin platform.
More importantly, their company has a very good reputation, thanks to their strict product selection process. To date, they have not experienced any major mishaps.
Even if some customers are not satisfied with the products they purchased after placing an order, their after-sales service will handle it as soon as possible. If it is not a product of their company, they will also contact the brand owner for a solution as soon as possible.
It is precisely because of their responsible attitude that their company stands out from the many accounts that promote products.
Regarding the products sold by their company, a saying once circulated online: only products selected by Yuxue Shipping Company are qualified products.
The only thing that netizens were not entirely satisfied with was that Yuxue Shipping Company offered too few products; they didn't sell many popular or big-name products.
Moreover, no matter how much netizens demanded, their company simply refused to comply, completely adopting an attitude that netizens could say whatever they wanted, while their company had its own ideas.
Li Shuang and others did not offer much explanation for this. They couldn't very well publicly declare online that the quality of those internet celebrity products was substandard, or that those internet celebrity products were just marketing hype.
As for those big-name products, their value exceeds their actual value; they're selling the brand name, not the product's actual worth.
For example, a certain product's eyebrow pencil has a cost price of only a few yuan or even a few cents, and it used to sell for only ten yuan a piece. However, since it became popular after being promoted by a certain beauty influencer, the price of this cosmetic product has skyrocketed.
The price increase here is only for its selling price; as for its cost price, it hasn't increased at all, and may even be decreasing.
The reason is quite simple: they outsourced manufacturing, and their products are selling extremely well, naturally increasing demand significantly.
Once demand increases, even if the other party lowers the processing fees, the contract manufacturers, adhering to the principle that as long as they can make money, have no choice but to grit their teeth and accept it, no matter how unhappy they are.
After all, if they don't take the job, there are plenty of contract manufacturers that will.
However, Li Shuang and his team certainly couldn't openly discuss these intricacies with outsiders. If they did, they would offend a large number of people, including a significant amount of capital.
Therefore, in the process of selecting products, Li Shuang and his team naturally ignored all the trendy and big-name products, and instead chose some good quality and inexpensive domestic products, or more practical products.
During the live stream on October 1st, the most well-known and widely recognized products sold by Bai Yu and his team were Anta products.
The others are products that are deeply ingrained in the memories of many netizens. If Bai Yu and his team hadn't sold them, they would have thought that these brands had disappeared.
For example, Bee & Flower, Vitality 28, Panpan Snacks, Baixiang, Huiyuan, and VIVI Soy Milk.
These old domestic brands are rarely seen on the shelves of major supermarkets and shopping malls in today's consumer market. Even if they do appear, they are usually relegated to a corner.
But things are different now. Bai Yu and his team can get over ten million viewers in a single live stream, which means that they have brought these old Chinese products to the world's attention again, giving them a lot of exposure.
Especially those old domestic snacks, in recent years, due to market suppression, it has become very difficult to buy these snacks. Their taste exists only in the memories of netizens.
In this situation, when netizens saw these snacks again, it was as if their childhood memories were awakened, and they began to buy them in large quantities.
To what extent did they sell out? During the live stream, Bai Yu and his team called the brand several times to inquire whether the product was still in stock.
Towards the end of the sales process, whenever it came to snack products, Bai Yu and his team would pull up the brand's representative and ask about their inventory while selling the goods.
In the end, these brands simply shut down their official live streams, did a thorough inventory check, and then focused all their efforts on supplying Bai Yu and his team.
Even after Bai Yu and the others finished their live stream, the official accounts of these snack brands didn't go live again. However, this time, the live stream wasn't for selling products, but for chatting.
After all, Bai Yu and his team's sales were so strong that they sold out their factory's inventory. It wasn't that they didn't want to sell, but that they had nothing left to sell.
However, they can't not go live, because after Bai Yu and the others finish their broadcasts, that's when they're absorbing viewership.
In this era where traffic is king, no brand will give up this opportunity. Even if it's just chatting, live streaming is a must.
The total sales revenue for the entire live stream was 140 million yuan, of which 60 million yuan came from snacks, almost half of the total.
This live stream sparked a wave of enthusiasm for buying domestic products, and by daybreak the next day, many news items about domestic products had already trended on social media.
Their company's actions, while not exactly pulling these domestic products out of the abyss, at least gave them a much-needed respite.
After all, in today's era where traffic is king, our domestic brands, without the support of capital, have been suppressed by foreign or joint venture brands. Most of them are on the verge of survival, and are gritting their teeth and struggling to stay afloat.
Take Huiyuan Juice as an example. Because of its high-quality ingredients, it stands out from other fruit juice drinks. As a result, it has faced a lot of pressure and has even gone bankrupt and restructured several times.
While Bai Yu and his team's live-streaming sales event couldn't be said to have pulled them back from the brink of collapse, their official account gained significant exposure afterward.
This should be extremely beneficial to them in terms of later sales.
Of course, the reason why this live stream was able to generate such high popularity, with tens of millions of viewers, is that...
That's also related to Bai Yu and the others' investment. In this live stream, Bai Yu gave out one million yuan worth of benefits, which is one million yuan in real money, not even including discounts on the products sold.
Bai Yu gave away 200,000 yuan worth of cash lucky bags in the live stream alone. There were 30 lucky bags, 20 of which were worth 5,000 yuan each, and 10 of which were worth 10,000 yuan each. They were all real cash.
In addition, Bai Yu also gave away a car in the live broadcast room, a Hongqi sedan, the same one he won in the Olympic event.
As is well known, our country rewards Olympic champions very well; every champion receives a Hongqi sedan.
As a triple gold medalist, Bai Yu naturally owned a Hongqi sedan, but only one.
Bai Yu naturally wouldn't give away the car that was provided by the official company. Instead, he bought another sedan with a configuration worth around 500,000 yuan and gave it away during the live stream.
It was this gimmick that attracted a huge audience at the very beginning of the live stream.
Then, when Bai Yu and his team started selling domestic products, the sense of honor of being a national brand, along with past memories, brought a large number of viewers to the live stream.
Bai Yu gave away a car because he had earned so much from the Olympics and wanted to share his joy with his fans.
However, he has too many fans, so he can't possibly give everyone a share. He can only maximize the benefits for each individual and let all his fans participate.
During the live stream, when the car was up for grabs, the number of viewers in the live stream room reached five million, and the number of people participating in the lucky bag giveaway also reached five million, which is almost equivalent to everyone participating.
In the end, the car was won by a fan from Shaanxi Province. The next day, Li Shuang and his team filmed a delivery video showing a transport truck carrying away a Hongqi sedan.
After the live stream ended, Bai Yu began preparing for the next event, and there were also a few prizes waiting for him to claim.
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