Bai Yu flew directly to the location where the advertisement was to be filmed, a grassland in Gansu, though he didn't know its exact name.
Anyway, he was taken away by Anta staff as soon as he got off the plane.
The products we're shooting this time are new summer apparel, with an outdoor theme, so the advertisement shoot will naturally be outdoors as well.
What Bai Yu couldn't understand was that they had agreed to go to the grasslands, so why didn't they stop when they passed a meadow?
Instead, we stopped near a lake. The place looked like a farmhouse, or rather, a farm would be a more accurate description.
"Brother Xiaobai, this place looks pretty nice. Highways, grasslands, lakes, it has everything. And those white dots over there, they must be a flock of sheep."
As soon as she got out of the car, Li Xue embraced nature with both hands and said.
"Yes, it's a flock of sheep. Look, those white dots are even moving. It's definitely a flock of sheep. How about we have roast whole lamb tonight?"
"Great! Whole roasted lamb is delicious!"
Bai Yu and his team arrived at 10 a.m., and before they even started working, he was already thinking about dinner.
The key point is that there was a foodie named Wang Hai on the side who was cooperating with him, little did he know that what Li Xue said to him was just praising the place for being beautiful.
Li Xue sighed helplessly but didn't say much. It was indeed a bit difficult to talk about scenery with two rough men.
Soon, Bai Yu and his two companions entered the farm under the guidance of the staff and met with the person in charge of the brand. The two sides discussed the details of the advertisement shooting.
Advertising is actually quite easy to shoot, especially for sports brands. Bai Yu only needs to do one thing: run in the brand's clothes, pants, and shoes, and then take some photos.
The video ads were all filmed while Bai Yu was running, and professional equipment was used to film him.
The Qinghai-Gansu Grand Loop was chosen as the filming location to ensure a better advertising effect. The roads here are very open, and with the addition of grasslands on both sides, it is very suitable for shooting advertisements for sports brands.
In addition, the organizers also discussed with Bai Yu something else, namely, the matter of charitable donations.
For some big brands and companies, it is necessary to make donations of money and goods every year, and Anta is no exception.
Unlike previous years' donations, this time Anta organized a special donation event. They searched the entire internet for a group of fishing bloggers and prepared to hold a competition for them. The final donation amount would be determined by the weight of the fish caught by all participants.
For every kilogram of fish caught within the specified time, their company will donate 10,000 yuan to rural education. In addition, the contestant who catches the most fish during the competition will also receive an endorsement contract with Anta.
When Bai Yu heard about the donation method, he was stunned. He really didn't expect Anta to be so cunning, using fishing to determine the donation amount.
There were eleven contestants participating in the competition this time, and Bai Yu was one of them. However, he did not participate in the competition to sign an endorsement contract because he was already an endorser.
The main reason the brand chose this method to determine the donation amount is because of Bai Yu, who is also a fishing blogger, and arguably the biggest fishing blogger on the entire internet.
In addition, Bai Yu is also a donation enthusiast. Well, Bai Yu can only be considered a donation enthusiast, not a philanthropist, because the money he donates is not used for public welfare.
Then the other party came up with this very fresh and unconventional way of donating.
As for the other ten contestants invited by the other party, Bai Yu knew them all; they were all very famous bloggers in the fishing industry.
People like Lao Deng and Lao Liu are already familiar faces. There are also other bloggers like Gege, Da Pen, Da Mao, and Chang Le, who are basically popular because they are fishing-related.
Bai Yu had met all these people before; he had interacted with them during previous competitions. Even if he didn't know them personally, their faces were still familiar.
The fishing competition venue they were competing in was the lake they saw, which could also be called a fishpond, where the farm owner raised all sorts of fish.
After hearing the brand's arrangements, Bai Yu naturally didn't say much. As the brand's contracted spokesperson, he would just do whatever they arranged.
The subsequent filming of the advertisement took two days, since Bai Yu needed to film not just one advertisement or one set, but a large number of advertisements.
This is mainly because Bai Yu is usually very busy, either traveling abroad for competitions or at sea, making it difficult for brands to find him.
So now that we've finally met Bai Yu, we naturally want to finish filming all the commercials we need to shoot in one go, so we don't have to schedule a time with Bai Yu later.
During these two days, Bai Yu, Li Xue, and Wang Hai also stayed at the farm, enjoying the beautiful scenery and the delicious meals they wanted every day. They lived a very comfortable life.
After the advertisement shoot was completed, the farm welcomed new guests: the contestants for the fishing competition.
Upon seeing Lao Deng and Lao Liu again, Bai Yu warmly greeted them.
As one of the few people in the fishing industry whom he could call friends, Bai Yu led Lao Deng and Lao Liu around the farm.
Chang Le was also with them. Bai Yu was also very familiar with him, as he had participated in the fan fishing competition that Bai Yu had previously organized.
Chang Le also participated in the later island cleanup campaign.
What impressed Bai Yu most about this guy was his accent, which was very interesting.
Once everyone had arrived, the organizers held a bonfire party for them and then explained the rules of the fishing competition again.
The brand put in a lot of effort to bring together these fishing enthusiasts who are active online, and also spent a lot of time on pre-event promotion.
Unlike Bai Yu, who quietly donates money and doesn't want others to know unless absolutely necessary, large corporations need to publicize their donations; otherwise, how would anyone know they've donated?
This time was no different. Anta changed its donation method, and this was announced immediately. No matter how many fish Bai Yu and his team catch, they will donate accordingly.
If they catch 10,000 jin (5,000 kg) of fish, they will donate 100 million yuan; if they catch 1,000 jin (500 kg), they will donate 10 million yuan.
This unconventional idea naturally attracted a lot of attention online.
In particular, the venue for this competition was a fishpond that resembled a black pit, which is a relatively well-known farm in Gansu.
Netizens generally criticized the brand's choice as unwise.
They had already seen all the anglers participating in the competition; they were all well-known fishing enthusiasts online, and elite anglers on both Douyin and Kuaishou platforms.
There's no need to say more about Lao Deng and Lao Liu; they're both experts in the fishing association. The rest of the members are the same; each of them has their own area of expertise.
The brand has brought these people together, and they've fished out a whole pond. If they're not careful, it could very well turn into a huge pitfall for the brand.
Unfortunately, due to the recent scandals involving top Douyin (TikTok) livestreamers, news about these livestreamers has flooded various platforms, which has resulted in the brand's comedy competition generating some buzz, but not a particularly high level of interest.
That's understandable. The competition hasn't started yet, and the prize money hasn't accumulated, so the buzz isn't high.
If the brand were to start a live stream after the competition begins, broadcasting the entire fishing process live and accumulating donations in real time, the buzz would naturally grow once the donation amount reached a high level.
As long as this number can reach eight figures, that is, tens of millions, Bai Yu is certain that the number of viewers in the live broadcast room that day will definitely exceed one million.
If we can reach 100 million, then millions or even tens of millions of online viewers are not impossible.
Of course, Bai Yu is referring to the audience across all platforms, not just the live stream room on a particular platform.
For a brand like Anta, when it goes live, it will definitely do so simultaneously on multiple platforms, and the data statistics will also be collected from multiple platforms, not just a single platform.
After a brief chat with the contestants, it was time for them to exchange harsh words, but Bai Yu was not among them.
Their harsh words were only about the competition for the endorsement contract, not the competition for fishing results. Since Bai Yu didn't need to compete for the contract, their harsh words naturally had nothing to do with him.
Watching a bunch of fishing celebrities exchanging harsh words, some of whom are even master and apprentice, senior and junior, is quite an interesting scene.
Bai Yu, as a bystander, was thoroughly enjoying the spectacle.
The night passed quickly, and the next day marked the official start of the competition!
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