As more and more bloggers post videos, the popularity of their competition is also increasing.
The competition's popularity peaked, especially after bloggers released award ceremony videos and information about the value of their catches.
Furthermore, it sparked a fishing craze on Douyin, propelling the sport to the top of Douyin's trending topics, unmatched by any other activity.
Of course, besides the efforts of Bai Yu and his group, we also have to commend other bloggers in the fishing community for generating such high popularity.
For bloggers who aren't involved, they don't mind adding fuel to the fire and pushing the popularity of fishing to new heights.
After all, these bloggers are also involved in the fishing community. The higher the popularity of this industry, the more beneficial it will be for them, even if they are not one of the participants in this event.
You could say these fishing bloggers are riding the wave of popularity from this fishing competition; they're posting videos of themselves fishing with titles related to the competition.
They don't ask themselves to be the main characters; they would be content if they could gain a few fans during this period of popularity.
After two days of preparation, Bai Yu and his company released all the videos, which brought the competition to its peak popularity.
The climax, of course, is the value of the top three catches, as well as the value of the catch of the white fisherman, the uncrowned king.
The total value of their four earnings alone exceeded 500,000.
Put yourself in their shoes: the four of them only went out to sea for five days, but the catch they brought back was worth more than 500,000 yuan. On average, each person earned more than 100,000 yuan. For many ordinary people, this amount of money is more than their annual salary.
Especially when introducing the bluefin tuna that Bai Yu caught this time, this one fish, after being appraised by a professional tuna appraiser, was valued at over 120,000 yuan and had already met the standards for auction.
This caused a huge uproar online, as one tuna cost more than many people's annual salary.
Soon, a large number of netizens flocked to the comments section of Bai Yu's and the company's video, expressing their opinions on the tuna.
Regardless of their motives, one thing is undeniable: the popularity of their competition reached the top of the trending searches on Douyin.
Then their company released a video announcing that they would be starting a live stream at 7 PM on January 13th, where they would invite the top three contestants from the competition, along with two other contestants, to do a live-streaming sales event.
In addition, during the live-streaming sales, some of the fish caught from this fishing trip will be sold, including but not limited to tuna, marlin, longtail sea bream, red sea bream, and various types of grouper.
After the official account posted the video, Bai Yu also posted a video saying that he would also appear in the live broadcast as a special guest.
Regardless, although Bai Yu did not participate in this competition, his result was higher than that of the first place winner, so there is no doubt that he is the uncrowned king.
Therefore, there is absolutely no problem with Bai Yu appearing in this live stream. He can also help drive traffic to the live stream, making their live stream on the 13th attract more viewers.
As the 13th arrived, the live-streaming sales event began as scheduled.
At 7 p.m., the screen in the live stream lit up, and the person appearing in the live stream changed from Lu Sheng at the beginning to Li Shuang.
Lu Sheng used to handle all the live-streaming sales, but that won't work today. He's the winner of this competition, so we can't just let him show up right away. Someone has to introduce him first, and then let Lu Sheng come out.
The live-streaming sales event lasted for three and a half hours, from 7 PM to 10:30 PM.
How should I describe this live stream? If Bai Yu had to describe it, he felt there was only one word: crazy.
From the very beginning of the live stream, the number of viewers exceeded 10,000 within one minute, and at its peak, the number of viewers online at the same time exceeded 500,000.
This number may not seem very high, but you should know that Bai Yu's company's live broadcast room is a sales live broadcast room, and it is a live broadcast room that sells only seafood.
In just one live stream room, the peak number of online viewers can exceed 500,000, which is something that would be unthinkable under normal circumstances.
As for the final sales amount, the data from the live stream showed that it was over 50 million yuan. However, this included some offline transactions that were not included. If those were included, the total sales amount for this live stream would still be over 50 million yuan.
As for the types of fish caught in offline transactions, they are naturally large sea fish such as tuna and sailfish.
Originally, Li Shuang and his team planned to sell the tuna in the live stream after it had been cut up and sold online.
But for some reason, when they started their live stream, many managers from high-end restaurants came to their live stream room and immediately started showering them with gifts, wanting to buy whole tuna and marlin.
Especially when the bluefin tuna caught by the white fishing line was brought up, it sparked a fierce competition among many merchants, with many parties wanting to catch it.
For today's live stream, Bai Yu and his team prepared five tuna, one sailfish, and a selection of other high-end seafood.
Unsurprisingly, as soon as these high-end goods appeared in the live stream, they caught the attention of the restaurant managers, who immediately declared that they would buy them all and that these items would no longer need to be sold individually.
This sudden turn of events completely stunned Li Shuang, because he hadn't considered this situation in his contingency plan.
According to his plan, all the fish caught today were intended to be sold to individual customers. The larger fish needed to be cut up, so Li Shuang specially invited Bai's father over to be in charge of the cutting.
However, one point that Li Shuang overlooked was that the various types of fish sold by their company, because they were produced and sold directly, did not go through multiple intermediaries.
The prices here are very low compared to the market price, only slightly higher than the purchase price. For these merchants, this price is very cost-effective and offers excellent value for money.
Especially since they are a company, even if there are any problems with the product in the end, the after-sales service is very simple.
Then their live stream was targeted. As soon as some high-end seafood was brought up, it caused a scramble among restaurants and hotels, who wanted to intercept the fish before they could be listed on the product page.
Given this situation, Li Shuang naturally couldn't agree to these restaurants or hotels' requests, especially since her company had already stated in their video that the products featured in this live-streaming sales event included tuna, swordfish, and other seafood.
If they ultimately decide not to sell, wouldn't that constitute false advertising? If someone with ulterior motives targets them, they're finished and will likely face market penalties.
So after careful consideration, two tuna were sold in the live stream, three were traded offline, and some of the other fish were also traded offline.
After all, tuna is a high-end seafood, and because of its price, not many people can afford it. Selling two in the live stream is about right.
During a normal live stream, their company's live stream attracted nearly ten million viewers, and the company account gained over a million followers in three and a half hours. The speed at which they gained followers was like a rocket.
The reason why they gained so many followers was that at the end of the live stream, Bai Yu instructed Li Shuang to announce a message in the live stream: they would donate the commission from the sales generated by this live stream.
Moreover, the donation was made jointly in the name of the company and the fans, with the total revenue from the live stream exceeding one million.
The goods that Bai Yu's company brought were all produced by the processing plant, and the processing plant gave the company a 2% commission. With a turnover of more than 50 million, the commission was 1.14 million. Bai Yu asked Li Shuang to donate all of this money.
Then Bai Yu's company donated over a million yuan, and their company's account gained over a million followers. Anyone who didn't know better would think they used that money to buy followers.
In fact, Bai Yu thought so too. How can a live-streaming room that sells goods improve customers' goodwill towards them?
After summarizing his experiences, Bai Yu discovered two solutions: one was to ensure the quality of the products sold was up to standard, and the other was to donate more money.
After all, for the general public, live-streaming e-commerce is a very lucrative industry, so lucrative that it makes people envious, jealous, and even hateful.
Although many ordinary people look down on or despise livestreamers who sell goods, if you asked them to switch places with top livestreamers, out of ten people, twelve would be willing to do so; absolutely no one would disagree.
The products sold by Bai Yu's company are definitely not problematic now, so the next step is to make donations.
Their company sold over 50 million in just three hours tonight, which is a very high amount and enough to make many people envious.
Therefore, under these circumstances, Bai Yu decided to donate money, specifically in the name of the company and the fans, to bind their company's millions of fans to their cause.
He believes that if anyone tries to smear their company, as long as the source of the smears is not their company, their fans will naturally come to their defense.
For Bai Yu, it was all worth it to gain so many benefits with just over a million yuan. Her fan base grew, and she gained more public favor.
After all, for him, the commission from the live-streaming company was only a very small part of the profit; the real bulk came from the shipping company, which had a vertically integrated sales model of self-production and self-sales.
The biggest beneficiary of this live stream was naturally Bai Yu's company, and besides them, it was the five bloggers who agreed to appear in their live stream.
It was this live stream that made the five of them realize the influence of Bai Yu and his company, especially in the area of selling seafood.
For a full three and a half hours, Yuxue Shipping Company's account remained at the top of the sales rankings, ranking first in both the seafood category and the overall category.
Of course, the biggest gain for them was exposure. They appeared in front of nearly ten million viewers, and Li Shuang even helped them gain attention on several occasions.
Although they spent 3,000 yuan to climb the rankings, they all agreed that it was well worth it. They gained tens of thousands or even hundreds of thousands of fans for just 3,000 yuan, which was extremely worthwhile for them.
I wonder what those bloggers who previously declined Li Shuang's invitation will think after watching this live stream. Will they regret it?
Unfortunately, it was too late for them to regret it; the live stream had already ended. Nobody knows if there will be another opportunity like this. Hopefully, they can seize the opportunity next time.
This live-streaming sales event did have some benefits for Bai Yu; at least his number of followers increased, although not by a large amount.
However, that's because his fan base is so large that even a slight increase of tens or hundreds of thousands of fans wouldn't be noticeable.
As the live-streaming sales event came to an end, the hype surrounding their fan giveaway gradually subsided. However, the popularity of fishing as a sport only increased.
On January 15th, the official account of the Fishing Association, along with several influential figures from other fishing associations, jointly issued an announcement declaring that the Fishing Association would be holding a large-scale fishing competition, inviting all kinds of heroes and talents to participate.
How big is this competition? According to official sources, the prize money alone is as high as one million.
Keep in mind that this is a fishing competition, and the prize money can be as high as one million, which is extremely high.
Then, with the added traffic generated by various influential figures, fishing frequently topped the trending search list in the last month before the Lunar New Year.
This might also be related to the fact that there were relatively few major news stories before the Lunar New Year. Bai Yu and his team hadn't heard any truly sensational news for a long time, which led to the fishing industry to top the trending search list.
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