After Bai Yu won the 5,000-meter championship, his Olympic journey can be said to have come to an end. All he has to do now is wait for the closing ceremony before he can return home with his team.
Bai Yu originally planned to go back by himself, since he didn't have any matches for the next two days, so his presence or absence wouldn't make much difference.
After all, many athletes buy their own tickets to return home or go to other places to participate in competitions after the competition ends.
However, when Bai Yu shared this idea with the team leader, the team leader rejected his application. As for the reason...
This means that he might be chosen as the flag bearer for the closing ceremony of this Olympics.
Based on Bai Yu's performance at this Olympics, he would definitely be a perfect candidate to be the flag bearer at the closing ceremony.
After all, he made history for the Chinese people in long-distance running, and he achieved three historical feats right off the bat: three Grand Slams and three world records. Who else but him deserves to be the flag bearer?
After hearing the arrangements from above, Bai Yu nodded silently and continued to stay in the Olympic Village.
However, he was still busy during those last two days. Every day, he led his team to cheer on our athletes throughout the stadium.
Time flies, and two days passed in the blink of an eye.
After the final water polo match determined the champion, the Olympic Games came to an end. All that remains is the closing ceremony to officially conclude the Games.
It is worth mentioning that, thanks to Bai Yu's performance, our team ranked first in the medal standings at this Olympics with 41 gold medals.
In second place was Da Piao Liang, who narrowly missed out on second place by a gold medal, accepting the title with tears in her eyes.
As the top team in the gold medal standings of this Olympic Games, our delegation naturally receives the most attention, and Bai Yu, as the athlete who won the most gold medals for the Chinese people in this Olympic Games, naturally receives the most attention as well.
Bai Yu topped the Chinese medal tally at this Olympics with three gold medals, while the other athletes had a maximum of two gold medals each.
In this context, during the closing ceremony, Bai Yu, holding the national flag of the Chinese delegation, walked proudly and confidently across the small area of the notebook.
Unfortunately, just like the opening ceremony, there were no audience members at the closing ceremony. If there had been a few more, we could have given the little notebook a shout-out, and the effect would have been absolutely amazing.
After the closing ceremony, Bai Yu and his group took a short rest before boarding a chartered plane back to China.
Bai Yu originally thought that once the Olympics were over, he would be free and could do whatever he wanted.
But what he didn't expect was that, in fact, after the competition ended, these athletes still had a lot to do, and were busy for at least a month.
Especially for those athletes who win gold medals, their schedules are extremely full; basically, from the moment they wake up, there are things waiting for them.
Bai Yu had never participated in the Olympics before, so he didn't know much about it. After he got off the plane in the capital, he was about to transfer at the airport to go home when he was stopped by the leader of the track and field team. The leader immediately refunded his ticket and took him back to the national team's base.
As the champion of this Olympics and a three-time gold medalist, he is undoubtedly the busiest one.
After a short rest at the base, he was scheduled to be interviewed on a show called "Dialogue with the Champion," and Bai Yu was the first contestant to be interviewed.
Bai Yu was the first to receive a high-profile, one-on-one interview from CCTV1.
That guy did a interview that lasted for more than three hours. By the end, Bai Yu was hungry, so she ate and chatted with the host in the studio.
Only Bai Yu in the entire team received this treatment. This was not a special privilege for Bai Yu, but rather a gesture made at the request of the audience during the interview.
After all, Bai Yu had done many food vlogs online before, and was very popular with netizens.
In addition, the interview with the champion was not a particularly serious program, and under these circumstances, Bai Yu was given a mukbang in the studio.
However, to the director's surprise, Bai Yu's appetite exceeded their expectations. They had already prepared five lunches for Bai Yu, all of which they had gotten from the cafeteria.
But whether it was because CCTV's food was too good or because the portions of the five meals were not very large, Bai Yu was still not full after eating the five meals.
However, he was too embarrassed to say it directly, so he just stared longingly at the host opposite him. After being stared at by Bai Yu for a while, the staff belatedly realized what was happening and went to the cafeteria to get Bai Yu two meals so that he could have something to eat for the time being.
Well, it's only temporary. After all, this is an interview, so Bai Yu should hold back a bit.
After a three-hour interview, the final episode aired with over two hours of Bai Yu's interview content, meaning not much of the footage was cut.
Through this interview, netizens gained a deeper understanding of Bai Yu, especially regarding her past experiences.
For example, Bai Yu's romantic history was revealed through this interview, which made many netizens realize that Bai Yu and Li Xue were true childhood sweethearts who grew up together.
Through this interview, many netizens realized that in sports, talent is extremely important, and training comes second.
Through the communication between the host and Bai Yu, everyone could clearly understand one thing: in terms of training, although Bai Yu's training was also rigorous, it could not be as rigorous as some people found unbearable.
Bai Yu's training methods always give many netizens the feeling that they could do the same.
However, they also knew very clearly that they were really not good enough. Otherwise, how could Bai Yu have broken the monopoly of black people and created history for the yellow race?
In addition to these, the interview also touched on Bai Yu's career, especially the companies under his name.
After Bai Yu won the championship, his personal information was basically dug up by netizens. His businesses and companies can be found online.
Moreover, it's not uncommon for athletes to start their own companies; it's a common phenomenon in my country's sports circles.
For example, Li Ning, whose founder was also an athlete, and a legendary gymnast at that.
The difference between Bai Yu and these people is that his company was founded before he became famous, or before he shocked the world, and he made it a great success.
Although Bai Yu didn't contribute much to the company, even if he didn't contribute anything, as long as the company belonged to him, that would be one of Bai Yu's achievements.
After the interview, Bai Yu once again stirred up a huge wave of fans online, gaining a large number of casual fans.
However, this number of fans is no longer visible to ordinary netizens, since Bai Yu's fan count has reached the display limit, which is already 99.99 million+.
After finishing the interview, Bai Yu went to the track and field team to start choosing his own endorsement.
Just as Bai Yu himself said before, his endorsement fees have increased once again thanks to his triple crown and triple Grand Slam titles.
The highest offer so far is from Anta, which has provided a two-year exclusive endorsement contract worth 130 million yuan, consisting of 80 million yuan per year and 50 million yuan per year.
This exclusive endorsement doesn't mean Bai Yu can't accept other advertisements after accepting Anta's endorsement. Rather, it means that during the term of this contract, she cannot accept other business that competes with Anta.
As for companies that are not competitors of Anta, they are not subject to this restriction.
In addition, during these two years, as Anta's brand ambassador, Bai Yu needs to maintain a good image and avoid any incidents that could damage the brand's image.
Furthermore, when attending events or participating in competitions, Bai Yu can only wear the clothing and sports shoes provided by them, and he needs to participate in a certain number of domestic and international competitions every year to maintain his exposure.
In addition, if a brand launches a new product or invites him to an event, Bai Yu is required to attend, provided it does not interfere with his schedule.
There are also many small details that Bai Yu needs to follow.
Of course, this endorsement requirement isn't just for Bai Yu; it also applies to the brand. Bai Yu can't do anything that damages her image, and the same goes for the brand.
Otherwise, Bai Yu also has the right to terminate the contract in advance, as this contract is binding on both parties.
When Coach Li discussed the endorsement contract with Bai Yu, Bai Yu was very satisfied with the total price. However, what dissatisfied him was why it was 80 million in the first year but only 50 million in the second year.
Although he knew that for athletes, the popularity of those who win the gold medal in the year the Olympics ends is extremely high, and that the popularity will gradually decrease in the following years.
Even so, why not just write a total price of 130 million for two years? Why make a difference?
Bai Yu expressed his deep incomprehension regarding this!
Therefore, Bai Yu decided to have a serious talk with the other party about the price issue and see if the price for the second year could be raised.
Of course, Bai Yu wouldn't just talk to the other party empty-handed. Instead, he would use some of his bargaining chips to exchange for the price and drive it up.
As for his bargaining chips, they are his two short video accounts with over 100 million followers, which he uses to promote the product and increase the endorsement fee.
Although the endorsement contract states that Bai Yu needs to use her own account to help promote the brand when it releases new products.
However, this only applies to new products; there is no such requirement in Bai Yu's regular video updates.
What Bai Yu needs to do now is to increase the fee by using the method of soft advertising in his videos.
For example, in videos of people going beachcombing, everyone on camera is wearing Anta apparel, or when working at sea, all crew members can wear Anta apparel, such as Anta windbreakers and non-slip shoes.
By appearing on screen frequently, he aims to deepen the impression on viewers of his videos, thereby achieving the effect of advertising.
This type of advertising is called "soft advertising." In all the videos, Bai Yu and others never mention the brand name, nor do they deliberately showcase the product.
The goal is to deepen the brand's impression in the minds of viewers in the most ordinary way, without offending them.
Finally, thanks to Bai Yu's silver tongue and his hundreds of millions of followers on both Kuaishou and Douyin, he successfully negotiated the endorsement fee to 150 million yuan.
For a major brand with a market value of over HK$200 billion, this endorsement fee is already quite high, and they hope that Bai Yu can live up to the price.
After taxes and the team's cut, Bai Yu will only receive about half of the endorsement fee.
Of that, 20% is personal income tax, with different tax rates for athletes and celebrities regarding endorsement fees.
Celebrities can be taxed up to 40% of their endorsement fees if they exceed a certain amount. However, athletes are different, especially those who bring glory to the country. They only need to pay 20% personal income tax.
As for the other 30%, that's the team's cut. The team's management of Bai Yu is very loose; they don't usually assign him any announcements or schedules.
If they can't make money from Bai Yu to subsidize the team, then taking a cut of his endorsement fees is perfectly reasonable, right?
Moreover, Bai Yu didn't just endorse this one brand. In the following days, she took on a total of five endorsements, covering milk, express delivery, insurance, and home appliances.
The total endorsement fees exceeded 200 million yuan, but apart from Anta, the contracts for the other four brands were only for one year.
The contract has just been signed, and the next step is to prepare for the filming of the advertisement.
In just half a month, Bai Yu spent all her time in the photography studio, except for participating in various activities.
He wasn't just shooting promotional posters; there were also five advertising videos in total. For Bai Yu, the simplest one was an advertisement for express delivery.
He only needs to film one clip of him running while delivering packages, and the advertisement is finished.
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