Chapter 254 Live streaming is a highly profitable industry



After Bai Yu finished her live stream, they went home. The shipping would have to wait until tomorrow; it was definitely impossible to ship tonight.

In addition, the processing plant is working overtime overnight to process the goods. Otherwise, with only 40 employees at the processing plant, it would be too difficult to sort out 100,000 portions of fish that meet the specifications in one day.

Therefore, some of the products Bai Yu is selling tonight are pre-sales, which will need to be packaged tonight or tomorrow.

After Bai Yu and his team finished get off work, while all the other employees left, the six of them stayed in the company's conference room and began to summarize their first live broadcast of the day.

"Shuangzi, we've compiled all the back-end data for tonight, right? Tell me what you know and your own opinion."

As everyone took their seats, Bai Yu looked at Li Shuang beside him, indicating that he should start.

Of the six people present, if we're talking purely about ability, the most capable is undoubtedly Li Shuang, who is currently in charge of several departments at Yuxue Shipping Company.

It's safe to say that if Bai Yu and Li Xue aren't around at the company, you can always reach out to him for anything.

Even if Bai Yu and Li Xue were there, there were still some things they would still need to ask Li Shuang for her opinion on.

Bai Yu had already realized that Li Shuang truly had a knack for business. He didn't just look at things superficially; he observed and analyzed them from multiple perspectives and angles.

"Brother Yu, after you went offline, I already summarized tonight's data."

Today was the first day of our company's live stream. The total viewership for the entire live stream was over 1.2 million. 99% of those viewers were brought in from your main account, and the remaining 0.1% were viewers pushed to us by the platform after our live stream topped the sales chart.

At its peak, the number of viewers in the live stream reached 130,000, which is comparable to some celebrity-sponsored live streams.

However, if they start broadcasting again later, it's unclear how many people will watch and shop in the live stream without the main account attracting traffic. This will require specific practical measures.

In addition, all 99,000 products we prepared tonight have been sold, with a total sales amount of 13.26 million yuan and an average price of over 130 yuan per order.

This price is about 30% higher than if we sold the goods to a processing plant or other buyers. Even after deducting the platform's commission, we can still earn an extra two to three million yuan.

After Li Shuang was called upon, he presented a bunch of data and reported it. When he talked about the total sales amount and the profit margin, the others were stunned.

The main point is that although Bai Yu and his crew sold a lot of goods today, compared to the catch brought back by the Yu Xue fishing boat, it was completely insignificant.

Ninety-nine thousand products, when added together, would amount to no more than a hundred tons of goods, but the Yuxue fishing boat brought back a full seven or eight hundred tons of cargo this time.

Although they had already selected the best items from the remaining stock, it wouldn't be a problem to make up three or four more with similar sales volumes.

If they can make an extra two or three million each time, their company will be rich very soon.

No wonder the telemarketing industry is all about eliminating middlemen and their markups; by cutting out middlemen, you can sell directly from the source.

Even if they add 30% or 40% to the factory price, they will still have a large number of customers coming to buy, and the prices are so reasonable that they will even lose money on the products they sell.

This shows just how terrifying the profits of manufacturers at the source can become without middlemen.

This is especially true for companies like Yuxue Shipping, which have fishing boats for catching fish, processing plants for initial processing, and online sales platforms for the final step.

This whole system forms a complete industrial chain, from fishing to selling, with no middlemen involved, and all the money goes to their company.

While it's certainly annoying to monopolize profits, if a company with a complete supply chain can afford to monopolize profits, why shouldn't it do so?

Instead of distributing profits to various middlemen, they might as well offer discounts to customers, allowing them to spend less while they earn more. Wouldn't that be a win-win situation?

Furthermore, given their company's work efficiency, they spend eight months of the year at sea, making eight round trips.

If they could earn an extra two or three million each time they went out to sea, then their company could earn enough to buy an extra fishing boat in a year.

After arriving at this result, everyone present became excited, since if the company made money, it meant they made money too.

"Brother Yu, but now we have a problem: our live stream may not be able to continue for long."

After all, our processing plant relies on its own fishing boats for its catch, making it self-sufficient. If we were to buy fish from outside, the profit margin wouldn't be as high.

If we rely solely on the fishing boat "Yuxue," it definitely won't be enough to meet the demands of live streaming. The most likely scenario would be that we'd stream for one day and then rest for several days.

After Li Shuang finished speaking, Lu Sheng also shared his opinion.

He is very optimistic about live-streaming e-commerce, especially those big streamers and big companies, who are sure to make money doing it.

Although Yuxue Shipping is a new and small company, they have a boss with a huge fan base. This alone makes them superior to 90% of all online e-commerce companies.

However, the issue of supply is what they urgently need to solve right now. They sold a lot of premium seafood today, but if they sell more later, the quantity of premium seafood will definitely not be as much as it is now.

Besides, they won't be able to sell them for much longer. Their fishing boats only bring back seven or eight hundred tons of seafood on a single trip, and this time they only sold a little over one hundred tons.

While their first live stream and the fact that the products they sold were genuinely good were factors, the sheer number of products they sold contributed to their success.

However, the seafood that remains won't last long either. It won't take many times before it's almost sold out. Even if there's some left that can't be sold, it's basically the kind that nobody wants to buy.

It will be at least another month before the Yuxue fishing boat returns with its next catch.

Judging from the fishing boats' schedules, each voyage usually lasts for a month, and they definitely need to rest after returning.

This rest period can last from one week to two weeks.

In addition, with the current pandemic, if it were to spread again, it could further impact the seafarers' ability to go to sea.

Bai Yu had considered the problem Lu Sheng raised. The solution was actually quite simple: acquire a few more fishing boats for the company and upgrade the processing plant.

The goal is to ensure that the catch from fishing boats is enough to sell for a month, and that the processing speed and storage capacity of the processing plants can easily handle all of this.

As for now, let's leave it at that. If we don't have enough goods, we'll just reduce the number of live streams.

As for increasing the number of ships, that's something to consider, but it's just something to consider.

After all, fishing boats are easy to buy, but it's not easy to find a good boat manager or a crew member. It takes time to get things done.

Bai Yu planned to talk to his uncle the next day to see if he could help find some reliable people. Even if he couldn't find a captain, finding two first mates would be fine.

As for the captain, let's have Uncle Wang, the current first mate of the Yuxue, take over. Uncle Wang has just obtained his captain's license, but he lacks experience in leading a team on his own.

After finishing their work summary, Bai Yu and the other six members of the group adjourned and went home to get some rest.

As for why the first live stream was so popular, shouldn't we have a meal to celebrate?

No need. They ate enough during the live stream tonight, and they're so full they can't eat anything else.

Afterwards, Li Shuang and the others returned to their rented place, and Bai Yu also took Li Xue and Wang Hai home.

Since Bai Yu and his family started their company, Li Xue has basically been living at Bai Yu's house. This is the only difference that they haven't registered their marriage or held a wedding banquet yet. Apart from these things, Li Xue is already a member of the Bai family.

After returning home, it was already past ten o'clock. Fortunately, Bai's father was still awake at this time, so Bai Yu went to chat with his father again.

Now, Mr. Bai has quit his job at the hotel and started working at a processing plant.

As the person in charge of the processing plant, Mr. Bai needs to know the results of today's sales and the focus of subsequent work.

When Bai's father learned that more than ten million yuan worth of goods had been sold in one night, he was stunned. After all, a portion of that money had to be given to the processing plant.

Bai Yu currently categorizes their company into three groups: fisheries department, processing plant, and live-streaming e-commerce.

Each department has its own set of performance standards. For example, the fisheries department sells its catch to processing plants at market prices.

The products sorted out by the processing plant are then handed over to the live-streaming sales department for sale. The price is determined after discussion between the processing plant and the marketing department.

For the goods sold through the live-streaming sales department, they can receive a 10% commission.

Although it seems complicated to operate, it is actually just transferring the money from one hand to the other, and in the end, it all goes into their company's own pocket.

The reason they've made it so complicated is because their company is still small, and it's not a problem if the divisions aren't too clearly defined.

However, once their company grows larger, for example, with seven or eight fishing boats, or even a dozen or twenty, and the processing plant expands several times over, and live-streaming e-commerce becomes increasingly popular...

Their company's staff would certainly not be as small as it is now, with only a dozen or so people; they would need to recruit a large number of people.

As for the subsequent expansion, there will definitely be an issue that will arise: employee performance evaluation and bonus distribution.

By that time, it will certainly not be possible for all departments to share the same performance metrics, and each department will have its own set of performance standards.

Rather than waiting until it grows too big to split it up, it's better to let each department operate independently now before it grows too big.

These departments are less like departments and more like independent companies, only they are affiliated with Yuxue Shipping Company.

Therefore, to avoid unnecessary trouble in the future, Bai Yu and his team had these parts recorded in batches from the very beginning.

After talking with Bai's father, Bai Yu went back to her room to rest.

..............

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