Chapter 847 This is impossible! This is absolutely impossible! (Edited)
"Manager, why do you look so bad?" Shen Nian finally noticed the expression of the person next to him.
She thought about it and understood, "Relax, relax! You really don't need to be so nervous! I've said, An Sheng Li Biology is nothing to be afraid of, and Sang Yian is even less of an opponent!"
"What weight is our Oger Sensitive Skin brand? What level of brand is her An Sheng Li Biology? If we really regard them as opponents, then we are elevating their status!"
Shen Nian's self-confidence is now booming, "You have seen the result of this competition between the two companies. Facts have proved that what I said is right."
"Sang Yian just has a mouth that dares to talk big, and he will speak big words! In the future, you really don't have to worry that the other party's products will affect our sales!"
"Because, they can't affect us at all!"
Shen Nian said confidently.
Her consolation was of no use at all. The manager's face was still tense and gloomy.
Shen Nian smiled, "If you don't believe me, you can look at the sales of Ansheng's new products, and you will know how correct my judgment is."
The manager had recovered from his shock and said expressionlessly, "Ms. Shen, I just got the news that Ansheng's online sales as of 11 a.m. were 3 million sets!"
Shen Nian: "!!!!"
She couldn't believe her ears at all. She even wondered if she was hallucinating.
"Say it again? How many sales did Ansheng's live broadcast room have?" Shen Nian stared at the manager seriously, trying to find the slightest hint of a joke on his face.
The manager said in a deep voice: "At 11 o'clock, there were already more than 3 million sets."
Shen Nian pursed her lips, clenched her fists tightly and said nothing.
Lost!
She lost completely this time!
Their online sales were only 500,000 orders, but she was so proud of herself here. Thinking of what she had just said to everyone in the company, Shen Nian wished that time could go back and slap herself hard for her boasting just now!
Shameful.
It was really too shameful!
She looked down on Ansheng Daily Cosmetics and thought that the other party was just a small skin care product company in China and was not qualified to be the opponent of Oger Sensitive Skin.
But who would have thought that the small brand she looked down on would make a big turnaround now!
In terms of sales volume alone, the other party's sales volume was 6 times that of their Oger Sensitive Skin for such a small company!!!
Not 6 sets, not 60 sets, but 6 times!!!
It is really a number that sounds very desperate.
And the other party's sales volume has been increasing.
Shen Nian really can't imagine now, if it waits until the afternoon broadcast, how much more will An Sheng's sales volume be than Oger Sensitive Skin!
This time, Shen Nian really lost all her face.
And it was in front of all the employees of the company!
Shen Nian really felt ashamed, her face was so ugly, just at this time Shen Mu walked over, "Don't be scared by the literal sales volume, it's too easy to fake this thing, there is a lot of room for operation!" Shen
Nian thought about it, and immediately felt that his words made a lot of sense. She was overjoyed, as if she had grabbed a life-saving straw, and agreed again and again.
"Yes, yes, brother, you are right. Sang Yian is so scheming. She may be worried about today's sales. She is worried that the date of the new product's launch will coincide with our anniversary. In order to make the sales look better, she started to falsify!"
Shen Nian has never done business. She only looks at the sales in the online live broadcast room, but they are a nationwide unified promotion. In addition to the online live broadcast room, there are also offline shopping malls.
Shen Mu can directly call up the sales situation of shopping malls across the country on the platform.
Although from the data on the platform, basically all shopping malls across the country have seen a 20% increase in sales today. From this aspect, this anniversary celebration is quite successful.
Although their profit margins have been squeezed due to discounts, they still make money in the end, after all, the sales are high enough.
If there were no Ansheng Chemicals and no Sang Yian, Shen Mu would still be satisfied with the result.
However, he opened the live broadcast room of Ansheng Chemicals and looked at the 4 million orders below. Then he looked at the price of 600 yuan per set. Well, the sales in half a day is 2.4 billion! !
The offline sales of Oger Sensitive Skin nationwide, plus the sales of the online live broadcast room, are only 2 billion, and this is after discounts.
However, this is just the turnover!
If you want to plan pure profit, for Oger, it will definitely not be as much as Ansheng Chemicals.
After all, the employee expenses of Oger Sensitive Skin's offline stores are very high. After all, the rent for staying in high-end shopping malls is a huge expense. In addition, the celebrity endorsement fees are a considerable expense.
And then there are the publicity expenses for their anniversary celebration!
Such intensive and extensive publicity also requires a lot of funds!
These are all costs.
The production costs and labor costs of these skin care products must also be added here.
But Ansheng Daily Chemicals is different.
First of all, Ansheng Daily Chemicals has no store rental and spokesperson expenses at all, she only has production costs!
They can't say that they didn't spend a penny on publicity, they can only say that there is zero cost, that is, Sang Yian announced the news in her live broadcast room, and then posted a Weibo to announce the time when the new product will be on the market, and then nothing else.
It can be said that it saves a lot of money.
Perhaps the only cost of Ansheng Daily Chemicals is production cost and labor cost.
Compared with the two, since the sales volume of Oger Sensitive Skin is not as good as Ansheng Daily Chemicals' basic lotion and milk set, the profit is naturally far less than Ansheng Daily Chemicals.
Shen Mu's expression was slightly gloomy. This was not the result he wanted to see.
Of course, to guarantee such a result, the premise is that the sales volume displayed by Ansheng Chemical is correct.
Various thoughts flashed through Shen Mu's mind. As for whether these orders are real and valid, he naturally had to let someone check them.
Shen Mu looked at the live broadcast in the
live broadcast room, which had nothing to do with the new product. It didn't look like a serious live broadcast of the launch of a new product. Shen Mu frowned slightly. Then he looked at the anchor in his own live broadcast room, who was explaining the product seriously. This is right. Live broadcast sales should be like this. This is professional. Shen Mu's brows slowly relaxed.
Could it be that Ansheng's new product sales are so hot because of such unprofessional live broadcasts that look like a layman's live broadcast?
If this is true, it is not in line with the Basic Law at all!
It is definitely not because the current consumers are not normal and like to watch such messy live broadcasts to place orders!
So, from another perspective, the sales volume on the live broadcast is probably fake!
And the pre-sale link above should be used to deceive people.
Otherwise, there is really no way to explain the situation in the Ansheng Daily Chemicals live broadcast room.
This idea lasted until the afternoon.
His people soon delivered accurate news that the sales volume was real, and there was absolutely no fraud of any form.
Shen Mu's expression immediately became heavy.
It seems that today is destined to see Oger's jokes!
He really didn't expect that such a small Chinese local brand, a skin care brand that doesn't even have a counter, would have such a high sales volume as soon as it was launched on the market!
"If there were no Ansheng Daily Chemicals, and if there were no new products specifically for sensitive skin, then our sensitive skin anniversary sales would definitely have doubled several times!"
Shen Nian's tone was very bad, and the resentment in his heart was about to explode.
The manager also looked heavy-hearted. "I underestimated Ansheng Chemicals. This brand emerged very quickly. However, it was always aimed at Qin's Technology before, and their products have a different audience from our brand, so I never paid attention to
it." "I really didn't expect that the new products developed by Ansheng Chemicals would completely overlap with our product audience. There was really no news before, and now it is suddenly launched. It really caught us off guard!"
The manager was very serious about self-examination.
"Ms. Shen said something very right. Ansheng Chemicals really took away too many of our consumers. If their new products hadn't been launched today, our product sales would definitely be more!"
"Ansheng Chemicals' sales of 5 million were all taken away from our brand!" The manager became more and more angry when he thought that if so much sales were from their brand!
When he said that, the sales manager on the side was also very regretful. If these sales were theirs, then this month's bonus would really be enough for a year.
But now, it's all in vain!
"I think we should deal with this Ansheng Daily Chemicals as soon as possible, otherwise with their current sales, the impact on us in the future will definitely be greater. Their prices are really much lower than ours!"
The manager said with a serious face.
Shen Mu lowered his eyes and thought deeply, "For new products, selling products is only the first step. The most important thing is to look at consumer feedback. Once the product feedback is not good, then today's sales will be the most powerful weapon to attack this new product!"
*
On the day when Ansheng Daily Chemicals' new products were launched, the live broadcast lasted from 8 am to 11 pm, and the total sales volume was 5.5 million sets.
600 yuan for a set, the sales amount is 3.3 billion!
It can be said that this live broadcast directly shocked all the brands in the industry, big and small.
This sales amount is simply shocking!
A domestic skincare brand that has just been established, the sales volume of the new product on the first day can almost beat many domestic skincare brands!
Ansheng Daily's sales in one day can even be equal to the annual sales of many skincare brands!
How can this not be amazing?
As for how amazing it is?
It directly occupied the first place on the hot search list for a whole night!
Let alone anything else, just looking at the sales amount, you know that Sang Yinan is rich.
It is also the first time that fans have felt at such a close distance how good their own Internet celebrities are at making money!
How to say it?
There is a feeling of honor.
The anchor I like is really awesome! !
And our boss Sang, who is so awesome, is counting the number of various plants for lotion sets in the nursery and farm to see if there are enough!
Otherwise, it is not so easy to produce these 5.5 million sets of goods.
Su Ai Ai is in charge of the manpower and production of the factory. Today, we recruited workers for one day, and the manpower will basically be settled in the next two days. Then the production line will run 24 hours a day.
There should be no problem producing 1 million sets a month.
But even so, it will take 5 months to pay off these "debts"!
This means that their new products cannot be resold for these 5 months, which is also very unfavorable for the sales of new products.
It's OK for one or two months, but if spot trading cannot be achieved in five months, it's really unreasonable!
If you want to solve this problem, you have to add another production line.
However, this production line is expensive and not easy to buy. The new product has just been launched. Although the sales on the first day are OK, it does not mean that the sales will be good in the future.
Blind expansion will bring too many hidden dangers to the company!
Therefore, the problem of production lines depends on the acceptance of consumers to new products, and then decide.
The best news now is that although this set of basic hydrating water and milk set uses many kinds of plants as raw materials, not much of each kind is used.
Fortunately, there are many of these plants cultivated in the farm, and every time Chief Ji Feng comes, he will send a lot of plants. After Sang Yian's long-term cultivation, these plants have almost filled the farm.
There is no way, their vitality is really too strong, and they spread too widely. The root system is too developed, and they expand into a small area.
At the beginning, Sang Yian chose this basic moisturizing set for sensitive skin as a new product, just to consume a wave of these plants.
But she didn't expect that this basic moisturizing set would sell so well!
However, according to the current situation, the farm still has sufficient raw material reserves. It is really growing while consuming, and there is no need to worry about insufficient raw materials.
It can be seen that her original decision was very wise.
Yes, in fact, Sang Yian has already made a lot of skin care products in her nursery laboratory. Seriously speaking, these bottles and jars can actually be regarded as new products.
It’s just that at the beginning she just wanted to find out what effect these plants sent by Chief Ji Feng had. Who knew that she would accidentally open up a skin care product track.
The laboratory here in the nursery can basically be regarded as the research and development center of Ansheng.
Indeed, many very useful skin care products with good effects were born here, but basically Sang Yian only uses them himself. At most, he will give one to his parents in his hometown and one to Mu Chenan, but not to anyone else.
After all, these are all made by Sang Yian himself. If they are damaged by others, it will be hard to explain.
Sang Yian just leaves them there. If he wants to use something, he will make some himself and regard it as an experimental result.
When An Yian's biochemical development is stable and he wants to continue to develop new products, he can just choose one from these. It does not require a long time of research and development.
Next, we have to wait for consumers' response.