Chapter 912: Unexpected Marketing Methods
To say that the publicity effect is good is actually an understatement. This can no longer be described as a good word. This is an explosive publicity effect.
How could these drama-chasing girls miss this opportunity to punch in?
All of them rushed to the ticket booking system on the Royal Garden Mini Program. They must punch this card!
Go to the filming location of "Jiangshan" and take a look. It would be even more beautiful if they could watch the drama at the filming location!
They must go to this Royal Garden!
A large wave of traffic poured into the mini program, almost crashing it. Fortunately, Sang Yian has four network technology masters. As soon as Anle asked for emergency help, they immediately provided technical support.
A large group of drama fans rushed into the mini program, only to find that there were only a few tickets left for the next three days. Now it was a matter of luck, character, and fortune!
Among so many people, only a small number of people were able to book tickets, and more people could only watch the ticket system go gray.
Some clever people searched for travel guides for the Royal Gardens on the Internet and immediately found that they could go to the ticket office on site to buy tickets.
Good guys, drama fans who had enough time immediately started booking tickets, air tickets, high-speed rail tickets, and they arranged them as soon as they could!
However, this is also a small part.
More people do not have this sufficient time cost. They can only make sure they have bought the tickets before they can set off.
So, the majority of drama fans began to urge them.
There are only 5,000 tickets online? It’s not enough!
Just looking at the number of views below the TV series is enough to explain the problem. With so many fans, there are only 5,000 tickets available online every day. That's too few!
Anle's planning was very detailed. She had thought of almost every possible situation. No matter what happened, she could deal with it in time.
She had seen the fans' requests for the number of tickets who wanted to check in at the Royal Gardens early on, but she did not agree immediately.
This free popularity can last for one more day. If the fans' requests can be met so easily, wouldn't the popularity go down immediately?
Anle is very patient. She wants to wait for some feedback from the fans who have already come to the gardens.
Drama fans also have their own circles. Whether it is the first wave of fans who came to check in or the main fans, after they come to check in personally, they will definitely be eager to share and show off.
This can also satisfy the psychological envy and hatred of their peers.
This can further stimulate the enthusiasm of drama fans and fans of the leading actors to come and play.
In fact, Anle's idea is still too conservative.
It doesn't even take the first batch of drama fans to finish playing. They can't help sharing in the group on the day they come to check in.
Sitting on the chair where the male lead sat, visiting the garden where the famous scene is located, what flower viewing banquet, winding water flowing wine, these people's eyes are sharp.
They wanted to stroll through every corner of the Royal Gardens, take screenshots of various scenes from the dramas that have been played, and take photos at the corresponding locations. It is said that
when posting to Moments, you have to fill in the nine-square grid. If you calculate it this way, I don’t know how many Moments they have to post to post all the photos they took.
Let’s put it this way, if you put on a Hanfu and walk directly into this scene to take pictures, it would be really amazing. Inexplicably, you would feel like you are also a part of "Jiang Shan".
Therefore, before these drama fans left the Royal Gardens, these high-quality photos had already spread on the Internet.
Not only on the Internet, but also in super chat groups, fan groups, drama fan groups, etc., it really exists in all circles.
Then, the calls for more tickets became even louder.
Anle originally wanted to wait a few more days, until the online popularity was higher and the interest of drama fans and fans was aroused, before she came forward.
Now it seems that there is no need to wait at all.
She was worried that if she didn't agree, their weak ticket booking app would crash!
These obsessed fans of "Jiang Shan" and fans of the main characters were really not to be messed with. Anle still insisted for a whole night, and announced the next morning that the number of tickets for the online app had increased to 10,000!
Moreover, the booking period was directly increased from three days to seven days.
Now the fans and drama fans were excited!
Everyone immediately rushed into the Royal Gardens' app to start booking tickets, or should we say, to start scrambling for tickets.
This greatly satisfies the urgency of these drama fans and fans.
As for those who have plenty of time, once they can't buy tickets, they will go directly to the Royal Gardens to buy tickets offline.
Anyway, tickets are sold offline every day.
Everything is going according to plan, and Anle is watching it all the time. So far, everything has gone smoothly.
The feedback from tourists is very good. Even if there are any unexpected situations during the tour, there will be staff to deal with it in time, and there will be no bad consequences.
Maybe the emergency plan she thought of before was more complete, or maybe her luck was better. Even if she received more than 12,000 people every day, there were no major mistakes.
Like this sudden doubling of tourists, and going smoothly, Anle simply couldn't imagine that things were so smooth!
She was so happy, but unexpectedly, this trouble came.
I can only say that there are still too many rich people. Once she moved into the Royal Inn, she didn't want to leave, so she simply booked it for half a month!
The Royal Gardens is like this. Except for the first day of admission, if you renew the room of the Royal Gardens Inn, it includes tickets. You can enter and exit the Royal Gardens freely with the room card.
Tickets and other things are small things, not a big problem. The most important thing is that with so many tourists, the rooms are booked for half a month, which has led to the Royal Inn's rooms becoming increasingly insufficient!
Anle really doesn't know what's going on. Why do these drama fans and fans like the Royal Inn so much?
The key is that the room rate of their inn is not cheap!
Anle counted and found that the most popular room is the family room which costs 1,000 yuan a night! It can accommodate three people, and even if the room fee is shared, it will cost more than 2,000 yuan!
The daily occupancy rate of the Royal Inn is 100%, which is impossible in other places!
It can be said that the Royal Inn has made a lot of money during this period.
And so many tourists want to stay in the Royal Gardens, so it really depends on snatching. Those who can't grab a room can only stay in the nearby B&Bs.
There are quite a few B&Bs near the Royal Gardens, and they are basically opened by the relocated households.
When the demolition was first carried out, these relocated households could all be allocated houses, but the size was the only difference.
Some of these relocated households chose to open B&Bs, some chose to open hotels, small shops, fruit shops, etc. With more and more tourists visiting the Royal Gardens, these relocated households are also doing quite well.
And now, the nearby B&Bs have also ushered in a wave of business peaks, which is really enviable.
The number of visitors to the Royal Garden has reached a new level, and Anle is extremely happy every time he looks at the financial statements.
The garden can accommodate more than 10,000 visitors very well. If it can continue like this, the investment will be recovered in the near future!
In contrast, Yang Xi's mood is not so good.
During this period, the Royal Garden's "Jiangshan" filming site check-in event was very colorful, but the situation of Yang Xi's ancient amusement park was not so good.
The passenger flow of the ancient amusement park is still relatively dependent on publicity. When Yang Xi first did publicity, he came to the Royal Garden. At that time, the Royal Garden had just opened and was very popular. Yang Xi learned from Sang Yian to take advantage of the traffic and popularity.
Because the popularity and traffic are high enough, the attention to the ancient amusement park has also increased, which attracted some people to experience it.
Now, the experience period is over, and the popularity of the royal garden has risen again, and there is a trend of increasing attention, but this time they can't take advantage of this traffic.
Checking in at the filming location of "Jiangshan" or checking in at famous scenes are unique to the royal garden, and others can't learn from them!
Yang Xi really didn't expect that the royal garden would actually come up with something so fancy.
The current situation of the ancient amusement park is a bit embarrassing. It can't take advantage of the popularity of the royal garden and wants to promote itself. However, in the current situation, unless they can also find a hot spot, it is really difficult to divert tourists' attention from the royal garden.
It is not so easy to find a hot spot. If publicity is really that easy to do, there won’t be so many companies that invest huge amounts in publicity but can’t even make a splash!
Yang Xi also allocated a transfer for publicity and bought hot searches, but the splash was really not that big. Compared with the royal gardens, there was not even a ripple on the Internet.
Not only that, the number of visitors to the ancient amusement park is decreasing.
The ticket consumption of tourists is a major source of income for the amusement park. Similarly, if the number of tourists decreases, the sales of related catering, photography, cultural and creative souvenirs, etc. in the amusement park will naturally decrease accordingly.
It is conceivable that under such circumstances, what the overall income of the amusement park will be like.
The income has dropped sharply, but it can still be supported. It is not the kind of decline that has hit the bottom, but the number of customers is only half of what it was before.
Yang Xi looked at the various check-in photos and videos of these drama fans on the Internet, and then looked at the various hot comments below, and her heart was even more annoyed.
She could not borrow this idea, let alone copy it. She was vaguely dissatisfied with the staff in charge of publicity and marketing.
She hired them with a high salary, but at this critical moment, they were helpless!
Fortunately, no matter how big the Royal Gardens is, it can only receive more than 10,000 people a day. There are so many places across the country, and so many tourists from all over the world. The Royal Gardens cannot accommodate them.
As long as these tourists cannot go to the Royal Gardens, if they are really interested in ancient elements, there is still a great chance that they will choose the Ancient Amusement Park.
It's just a hit TV series. When the TV series is over and the enthusiasm of the fans and fans is exhausted, everyone will not just focus on the Royal Gardens.
As long as they continue to stabilize, it is not certain who will be the final winner! The decoration of other places is still in progress.
Yang Xi thought very beautifully, but things were completely opposite to her prediction.
"Jiangshan" is definitely the king of dramas of the year, and it has been the most popular, highest-rated, and most watched drama king for five consecutive years!
This drama alone has gathered countless fans and fans of the leading actors. This group of people is enthusiastic, enthusiastic, and extremely loyal.
Even if they can't check in at the Royal Gardens right away, they will wait to log in to the mini program to book tickets in advance.
The chance of success is still quite high if you book a week in advance. 10,000 tickets are available online, and it is still very easy to buy them at a fixed time and place.
As long as they can grab the tickets, they can also take a vacation and book tickets in advance. If they book air tickets a week in advance, they can also book special tickets!
For these tourists, there is no substitute for the Royal Gardens, and the ancient amusement park can't attract them at all.
Therefore, the ancient amusement park, which was hyped by the royal gardens to attract tourists, had no progress in publicity after the initial wave of experience traffic. The royal gardens changed their hype and the ancient amusement park could not get any of it. As a result, the ancient amusement park could not get any traffic in the future, so the number of customers in the ancient amusement park would naturally decrease.
Yang Xi saw that the financial statements in his hand were getting uglier and uglier. Even if the store launched several high-quality new scripts, it still could not reverse the trend of decreasing tourists.
If the amusement park business cannot be restored in a short time, the consequences will be very serious, dragging down the construction progress of the 10 ancient amusement parks underway.
However, no promotion works, whether it is live broadcasts by internet celebrities or sharing by anchors, they all have no effect. In desperation, they can only find some excuses for discounts, such as two-person trips, group purchases, etc., to reduce the original 100 yuan ticket to 88 yuan, under the euphemism of 18% off.
This discount activity does have some effect, attracting some consumers who have been to the royal gardens, or are interested in costume shooting and costume drama plot decryption.
The daily turnover is also better, but it is only a little bit, and it is completely incomparable with the grand opening.
But with so many tourists joining, in addition to bringing revenue to the ancient amusement park, it also brought them countless low-scoring reviews.
Basically, 80% of the tourists who have come to play have given bad reviews.
Of course, this cannot be blamed on the consumers. It is because after seeing better ones, they look back at ancient amusement parks and realize that it is true that people will die if they compare themselves with others, and goods will be thrown away if they are compared with others.
The royal gardens are all real landscapes, flowers, trees, pavilions, rockery corridors, and night scenes of the market. They were all built with real money.
Apart from other things, the authenticity and texture are very different! Let
’s talk about the makeup. The ancient costumes provided by the royal gardens and the corresponding jewelry are all very exquisite. Whether it is from the makeup or the words of the other party, it will make you feel like you are there and will not make people feel that it is a play.
In comparison, the costumes of the staff in the ancient amusement park are much rougher.