Chapter 110
For someone like Su Yun, who takes good care of girls, uses sweet words to men, and strikes hard at the best, he suddenly encounters these two best men who only care about money and don't care about blood relatives. He immediately has a plan in his mind.
Taking advantage of the fact that the mother and son of the Mei family were basically unable to communicate in English and that Mei Aishuang, who knew a little English, was busy taking care of her younger sister, Su Yun volunteered to step forward and said that she would conduct the first round of negotiations with the person sent by Johnson as the person in charge of the film crew.
Because of the influence of Su Yun and her crew, Johnson & Johnson sent two heavyweights to the event - Chief Executive Officer James Burke, who was in charge of crisis public relations, and Dr. Paul Youngson, who was in charge of research and development at its partner pharmaceutical company.
"I believe you are sincere, so we don't intend to make things difficult for you. We just have some cooperation that needs to be discussed privately, and we need your help..." Looking at the report sent by Johnson & Johnson, Su Yun was also impressed by the strong crisis public relations execution of her management team: within just a few days, James Burke withstood the opposition and financial pressure from the Bureau of Investigation, and forcibly removed all more than 30 million bottles of related drugs named "Tylenol" from stores across the United States, and designed new tamper-proof medicine bottles accordingly.
This recall, the largest in retail history, cost as much as $100 million.
In addition, it changed its previous practice of not wanting to deal with the media, and actively took to the media, held press conferences, opened a free hotline, and launched a free replacement of discarded drugs and coupon distribution campaign. In this way, it successfully reversed its reputation during this period of time, and transformed itself from a toxic drug company that people avoided to an ethical company that was framed innocently.
After receiving Su Yun's eye signal and learning about the shameless deeds of the Mei family mother and son from Su Yun, Ovitz nodded secretly, and then calmly handed over a document: "We are planning to assist Johnson & Johnson with its image public relations, but there are some small problems that need to be solved..."
Burke and Yang Sen took the documents with some confusion. After carefully reading the contents of the documents, they immediately became angry, just like Ovitz did at the time: "Why is the mother who abuses her children like this not sentenced?!"
"Due to special historical and political reasons in Hong Kong, the child protection laws there are not as complete as ours." Ovitz simply explained to the two why Mei's mother could not be punished by law even though she forced her underage daughter to earn money to support the family. Then he used his usual excellent eloquence to analyze the real reason why Mei's mother and son came here this time: On the surface, they intended to seek justice for Mei Yanshuang who was still in the hospital; but in fact, they really wanted to take this opportunity to extort some money.
Ovitz's main job is not a film producer, but an agency with a diverse range of business activities. Therefore, as an artist temporarily signed by their company to take responsibility for Mei Yanshuang after the accident, CAA also has to get the best outcome for her.
By the way, we also plan to take over Johnson & Johnson's crisis public relations business.
"To show our sincerity in cooperation, this is the outline of a plan." Su Yun pushed forward the plan that had been prepared long ago.
"Colored contact lenses? A kind of colored soft contact lenses?" Although this plan simply described some superficial content that was irrelevant to the core, Burke's keen business sense had already discovered the money-making ability of this plan.
Compared to Burke who first noticed the commercial impact, Yang Sen, a doctor of medicine and a pioneer in biochemistry research, noticed another side: "After soft contact lenses were launched in 1971, they have always been used to correct eye diseases and improve vision. How did you come up with the idea of injecting color into them to enhance their aesthetic function?"
"Because of my eyes." Su Yun motioned for him to look carefully at his eyes.
The well-informed Yang Sen took a careful look at Su Yun's eyes and roughly understood why Su Yun paid attention to the improvement of her eyes: it turned out that the purple eyes of the famous rising star Marilyn Sue were not a natural gift like Elizabeth Taylor's, but due to illness, they became a unique beauty born out of defects.
In fact, the reason why Su Yun's purple eyes are not as dazzling violet as Taylor's but a hazy smoky purple is because her pupil color is actually gray caused by pathological changes, combined with the refraction of light and the color of blood, the blend of red, blue and gray becomes such purple.
"You are a poor but lucky child." Facing Su Yun, a lucky girl whose vision loss is not obvious and whose complexion is blended into a unique beauty, Yang Sen sighed from the bottom of his heart.
"Doc, what do you think?" Although Burke thought this new product had great potential, as a person focused on business operations, he didn't know much about research and development, so he started asking Yang Sen.
"Technically, it's not a problem. It's just that no one has thought of this yet." Yang Sen approved of Su Yun's plan and added, "This way, an external medical device that has already appeared on the market but has been improved does not need to undergo long-term repeated testing like the development of new drugs. If the development goes smoothly, it can be put into production very quickly."
Burke was delighted to hear this: Although Tylenol has regained a lot of its reputation after public relations work, this star product with a market share of 35% has still suffered a heavy blow from this poisoning incident.
Because of the Tylenol incident, the market share of related products even plummeted to about 7% earlier. It was only after the recent handling that it barely rose back to around 20%.
Moreover, not to mention that the development of new drugs cannot catch up in a short period of time, even if it can catch up, the sequelae of the Tylenol incident is still very likely to have an impact on the new drugs produced by their company.
Therefore, Su Yun's "colored soft contact lenses" plan just solves Johnson & Johnson's urgent need to regain the market as it currently has no replacement products.
As for why Su Yun chose to cooperate with the current Johnson & Johnson, in addition to wanting to set up a plan to pull the Mei sisters out of the quagmire of the Mei family, the fact that Johnson & Johnson at this time has a relatively friendly attitude towards China cannot be ignored.
After all, the drugs commonly used by Chinese people later, such as Metoclopramide, Daknin, and Sibelium, were all produced by Johnson & Johnson's joint venture in China, "Xi'an Yangsen", which was one of the earliest joint ventures established in the 1980s and a successful example of Sino-foreign joint ventures.
Her advanced knowledge of the future not only enables her to have awareness and vision that is far beyond this era, but also prevents her from being deceived and cheated when choosing partners.
After discussing "cooperation" with the people from Johnson & Johnson, Su Yun went to the hospital ward where Mei Yanshuang was again.
Seeing Su Yun coming, Mei's mother, who was pretending to cry beside the bed, immediately came over and asked, "What's going on? How much compensation did the big company say it would pay us?"
"Let's talk outside first. Don't disturb A-Mei's rest." Seeing that Mei Yanshuang had fallen asleep under the care of her sister Mei Aishuang, Su Yun frowned and pointed at the door.
Coming to the corner of the corridor outside the door with the three members of the Mei family, Su Yun briefly explained the content of the discussion she had today with the person in charge of Johnson & Johnson about the compensation issue: "So they have temporarily proposed a compensation fee of 100,000 US dollars..."
“100,000?!” Mei’s mother’s eyes lit up.
"This... is too much, right? Ah Mei told me before that their company was harmed by bad people, and it was very kind of them to come forward to take responsibility for the medical expenses. I think we shouldn't ask them for so much money..." Mei Aishuang remembered what her sister meant and couldn't help but remind her.
But before she could finish her words, she was interrupted by Brother Mei: "What do you know! Ah Mei can no longer sing in the future, which is equivalent to one less person to earn money in the family. We must pay compensation! Otherwise, how will our family live in the future!"
Mei Aishuang opened her mouth, but because she had been oppressed by her family since she was a child, she couldn't say anything in retort. She could only suppress the worry in her heart.
However, Mei Aishuang's compromise still did not satisfy the mother and son of the Mei family, so the two of them began to calculate the amount of compensation again, thinking that they must go with Su Yun to negotiate for more money tomorrow: "If I had known earlier, I would not have let Damei come. It would have been better to bring the second brother. Maybe we can get more. Those big companies want reputation..."
Mei Aishuang suppressed her anger, and felt ashamed when facing Su Yun's meaningful gaze. She quickly explained in a low voice: "I didn't want to bring them here, but they insisted on coming to see Mei. I thought they finally showed their true feelings in times of trouble and knew how to care about her..."
Thinking that her sister who was in the hospital might want to see other relatives, Mei Aishuang gritted her teeth and used the money she had saved to buy plane tickets for three people.
As a result, good intentions ran into problems.
"Of course we still have to talk about compensation, but I also understand what Ah Mei means - let's put it this way, Sister Da Mei, please come with me tomorrow. I will arrange a nurse to take care of Ah Mei, and you don't have to worry about the hospital." Su Yun said.
Seeing that her own mother and elder brother were still discussing how to ask for more compensation during tomorrow's negotiations, Mei Aishuang nodded vigorously.
However, at the negotiation table the next day, to the surprise of the three members of the Mei family, the US$100,000 compensation that Su Yun mentioned yesterday was not paid by Johnson & Johnson to the Mei family, but by the Mei family to Johnson & Johnson!
"Why should we compensate?! We, Ah Mei, are the ones who took your medicine and lost our voice and can no longer sing!" The mother and son of the Mei family started yelling on the spot, totally disregarding how many people present could understand what they said.
"This is how the world works. They have hired a team of lawyers to deal with us. Let's not talk about whether we can win the lawsuit. First of all, it is not a problem for the lawsuit process to be dragged on for a few years. By then, the opportunity will be gone, so how can we wait for the compensation for winning the lawsuit?" Su Yun sneered.
"At first, the company agreed to cover all the medical expenses, but you were not satisfied. Now, they are suing us for defamation and fraud!" Su Yun became more and more excited. "If it were me, I would spend the 100,000 yuan to settle the dispute to avoid any further complications!"
"We don't have that much money!" The mother and son of the Mei family knew that they would not have to quarrel as before when they were abroad, so their eyes could only fall on Su Yun, the only one who could understand what they said.
"Who told you that you are Mei's family? You must bear the debt." Su Yun continued to exaggerate, causing the mother and son of the Mei family to cry and groan, and then quietly pulled Mei Aishuang to a corner to talk.
"You mean, let me go back to Hong Kong and publish an announcement in the newspaper to sever ties with Ah Mei, and then you ask Grandma Su to come over and adopt Ah Mei as your granddaughter, and you can use this opportunity to take on the debt?" Mei Aishuang was very surprised, "Absolutely not!"
"After all, Ah Mei saved me from danger. If she hadn't taken the medicine first, I would be the one lying in the hospital now." Since Su Yun wanted to set up a trap, of course, he kept it a secret from everyone except those who had to know about it.
Therefore, Mei Aishuang was really anxious: "This is none of your business... I know that we sisters may never be able to pay off this debt in our lifetime, but you shouldn't be asked to help us pay it off!"
But no matter how Mei Aishuang rejected Su Yun's proposal, a few days later, the mother and son of the Mei family, who overheard the conversation between the two and bought tickets to fly back to Hong Kong overnight, directly followed Su Yun's "thinking" and published a statement in the newspaper that they had severed their relationship with their two daughters, Mei Aishuang and Mei Yanshuang. From then on, their personal interests and debts were separated and they were no longer involved.
Although this newspaper statement has almost no legal effect in formal occasions, in the eyes of most conservative and traditional Hong Kong people in this era, it is undoubtedly equivalent to the two parties having officially severed their family relationship.
All of a sudden, many tabloids came to report on this "family tragedy" in which the mother and daughter were separated due to the Tylenol controversy.