Chapter 300 The aftermath

Regarding the popularity of "Grave Robbers" after its release, a well-known film critic gave a very appropriate evaluation: a commercial blockbuster with a precise positioning.

What this means is that this movie is aimed squarely at the Christmas season, which is dominated by young audiences and has a theme that is suitable for family viewing during this period. It is also supported by high-quality production and unique oriental characteristics, which has led to smooth box office performance.

Even though many industry insiders have pointed out that the plot of this movie is too fanciful and does not conform to logic and history, and that it mostly relies on the protagonist's looks and seemingly sophisticated and rigorous images to please the audience, without much substance...but the fact that the box office continues to rise and continue to lead is an indisputable fact.

And the fact is that the highbrow culture is not as acceptable and popular to the general public as the Lower Country culture.

Just as Zhao's Huangmei Opera films, which relied on down-to-earth operas and adaptations of traditional stories, defeated other film and television companies' trendy blockbusters with overwhelming force, its strategy is to have a core positioning of "being close to the masses."

So much so that many people secretly muttered that Su Yun, a rising star who is particularly good at making commercial films, is worthy of being Zhao Rifu's biological daughter. Both the way she rose to fame and her methods of doing things are quite similar to Zhao Rifu in the past.

Originally, it was thought that Zhao Company was already in danger under the impact of Jiahe and Zhen Yicheng. However, once Su Yun, the somewhat evil child, returned, Zhao Company once again embarked on another path that other film and television companies in the same region dreamed of but found difficult to achieve. At the same time, it also complied with Zhao Rifu's wish to build an Oriental Hollywood, and gradually allowed Hong Kong films to enter the international market.

What makes people feel that Su Yun has the best advantage of time, place and people is the changes in the international situation in recent years and the closer relations between China and the United States. As a result, the movies made by Su Yun and Zhao afterwards have been very successful in overseas markets, especially in North America, which fully proves the rumor in the circle that "small fame depends on promotion, big fame depends on luck".

Suddenly, on the "best-selling celebrity photo rankings" of various districts in Hong Kong, the sales of photos of the "rich woman" Su Yun, who was already alone and lonely at the top, instantly opened up a large gap with the second place...

This combination of "the unchanging Su Yun and the changing second place" is nothing new to the people of Hong Kong, who have placed Su Yun on a pedestal for a long time.

What’s funny is that quite a few “astronauts” who fly all over the world for work have turned this into a business, helping foreigners to buy stills of Su Yun’s goddess costume and replica prints of the painting “The Goddess Flying to the Sky”, and they sell them as a kind of inexpensive and high-quality oriental art.

I also like to make a joke, saying that this photo and portrait are a simple ritual prop for praying for luck in Hong Kong. Many Hong Kong people like to put one on the table or wall at home, and pray to it every day to get good luck. I don’t know if there are many superstitious people or too many fools who are easily incited. After listening to the Eastern rumors that burning paper money to pray for the blessing of ancestors to get good luck, worshiping Su Yun’s photo and portrait has also become a popular prayer ritual among ordinary Western families, especially young people...

Young people are always quick to act no matter where they are. Soon, Su Yun's photos and portraits reproduced the result of the rumor of burning paper money for good luck: all related products in Chinatowns were sold out.

Of course, the speed at which this outcome was reached is also related to the film's release in theaters in North America: since "Grave Robbers" was released in major theaters in North America, it was a huge success right from the start, thanks to the heavy marketing efforts made by Zhao and CAA.

After all, the setting of the character of "Johnny" greatly caters to the dreams of many American people for a comeback, attracting young people from the United States and Canada to go to local Chinatown antique shops to find jobs, hoping to learn from Johnny in the play and gain a unique, mysterious and charming "Oriental adventure" of their own.

In addition to the "dreamy" teenagers, many viewers who saw such colorful images of oriental classical culture for the first time also recreated the scene of oriental culture sweeping the Western continent at that time - many of the props in this movie are actually real ones that Su Yun obtained through Zhao's connections.

Antiques that are full of traces of history and marks of time, combined with near-perfect lighting, create picture quality and lens performance that are even more shocking and attractive than seeing them with your own eyes. Even the country’s own people can’t resist it, let alone the free America, whose history is so short that it is often competing with The English Cookbook for the title of “the thinnest book in the world”?

As a result, most people looked at them and exclaimed "This one is so beautiful, that one is beautiful too", igniting their desire to collect them, once again triggering a new round of Oriental fever on another distant continent.

Although Su Yun was criticized by industry insiders in Hong Kong for not being rigorous enough in pursuit of visual effects, she received a lot of praise in other places: this really fits their fantasy of the far East, whether it is the idyllic mountain villages, the mysterious and magnificent Tomb of the Goddess, or the male lead Zhuang Chen's retro and modified look that makes people feel very Chinese classical but also incorporates modern popular aesthetics... In short, those who like this aspect are ecstatic and intoxicated, and many passers-by have become fans because of this.

The people's popularity and the guiding role of political needs have, like the east wind suppressing the west wind, forcibly suppressed those "interested people" who still want to discredit the East.

Where there is demand, there is a market. In response to this new round of Oriental fever, many international travel agencies have taken advantage of this trend and signed travel contracts with mainland China, which has made the relevant departments in charge of tourism matters overjoyed: although the higher-ups have already relaxed tourism policies early on, up to now, the people who have come here are either businessmen from Hong Kong, Macau, and Taiwan or foreign businessmen.

They say they are here for tourism, but in fact they are here to consider whether they can enter mainland China and expand their business territory.

In order to allow these people to become the first batch of pioneers and thus drive future generations to develop the tourism business, the personnel of the relevant departments had to hold their noses and swallow their slight dissatisfaction in their hearts. They went to negotiate with the department in charge of business and asked them to send people to help, and they dealt with this group of cunning businessmen back and forth.

This is not their worry without reason. In order to develop rapidly, those coastal pilot development zones blindly recruited investors in the early stages, and they have been plagued by problems from time to time because of these profit-seeking businessmen... The lessons of the past are still fresh in their minds. So, as a department that has direct contact with foreign capitalists, they must be even more cautious in this regard.

Thinking of the example of how the situation in Shenzhen was much better than in other regions because of the participation of the Zhao family, the personnel of the tourism-related departments took advantage of their positions to call Su Yun, wanting to learn from Hong Kong, an international metropolis with a developed tourism business.

Hearing that it was about the new tourism business in the motherland, Su Yun took the call very seriously: regardless of the fact that this was indeed a major plan that would affect the next hundred years, the fact that she had to go through this department whenever she went north to the mainland in the past, present, and future made her want to do her best to help.

This is also the moment when the advantages of the ancient big family with its extensive connections can be reflected - if Su Yun was still a rising star rising from the housing estate level, then no matter how hard she tried to make connections, those international travel companies probably would not give her a face as a young person.

But once Zhao is involved, as he has already signed cooperation agreements with travel companies due to industries such as cinemas and TV centers, travel companies in Hong Kong and even in related areas of Southeast Asia will have to give him some face and lend some experience and talent, so that everyone can work together to achieve a win-win situation: on the one hand, the emerging tourism sector in the mainland can get guidance from travel companies that have been developed for a long time and have relatively mature and complete systems; on the other hand, these travel companies can also take this opportunity to negotiate with mainland China on possible travel routes.

At the same time, the tourism department also discussed with Su Yun about the release of "Grave Robbers" in mainland China: it is not enough to rely solely on mature seniors to lead the way in the tourism business.

The development of tourism business not only depends on the gifts of nature and history, but also on the humanities, which is a very important link. Therefore, based on this point, the education and transformation of the people's thinking also requires corresponding, powerful and useful media promotion.

As in the movies, foreigners with bad intentions use a little money to cheat the ignorant people of antiques. This has happened many times in real life. What makes them sad and regretful is that many people don’t think there is anything wrong with what they do. The question is, foreigners are stupid, gullible, and have strange tastes. They specifically like these broken garbage dug out of the ground or old things that have been used for many years. They are simply super suckers who come to their doorsteps to give them money...

As for how these self-righteous "smart people" will beat their chests and regret after knowledge becomes popular, no one knows when we will see it.

Su Yun’s previous “movies going to the countryside” plan is currently the simplest and most effective way to “popularize education”.

"Of course, in addition to these reasons, there is also the fact that 'we all' miss you very much." The staff member said on the phone, "We are the generation that watched you grow up and grew up with you!"

“When a traveler fails to return home, his family members will always be concerned about him.”