Chapter 336 Prelude
"This is really the case of the Yangtze River's back waves pushing the front waves forward. We, the two front waves, need to put in a little more effort to avoid being washed onto the beach," said Lu Shaolong with a smile.
"Mary, you have to raise your hands and give way to an old man like me, your adopted master!" Xu Gujie also shook his head and laughed.
"I definitely make more money than you do, and there might be a chance at the box office for you to continue to be the number one in 1984." Su Yun waved her hands.
Jiahe was founded by Zou Yunhua in the 1970s. Although it dominated the film industry for a period of time, it was obviously not as well-established and prosperous as Zhao's. Its box office share alone was definitely far less than that of Zhao's, which was engaged in the peripheral markets.
What's more, Zhao also owns TBB, a "gg platform" for the whole of Hong Kong. Even if it loses to Kai Ho and True Art Presents at the box office, it earns no less money than the other two in other aspects.
Simply put, Jiahe and Zhen Yicheng are still in a small peasant economy of production and harvest. Once a highly anticipated movie fails at the box office, they will encounter financial setbacks or even a break in the funding chain. They are not able to withstand strong shocks, and every operation depends on luck.
However, the Zhao family has already begun to build an industrial chain with a good circulation, starting with film and television production to drive the development of related industries, and then the prosperity of related industries will be fed back to film and television production, complementing each other; even if one link is not doing well, the other parts can immediately provide support and try their best to pull it up - if it really cannot be pulled up, they can also take the initiative to cut off this part and seek new development routes.
The disadvantage of a large family is that when you want to change, you either react slowly or face huge resistance. However, in terms of resilience, it is much more stable than small and medium-sized companies that are more flexible. Even if you make a few mistakes due to bad luck, you will not go back to the old days overnight...
The most important thing is that eldest brother Zhao Liming has now opened up a path to the Shenzhen Stock Exchange. Apart from fighting with various forces over the eternal topic of land, the relevant departments of the Shenzhen Stock Exchange are more than welcome for him to get involved in other industries.
So after receiving the reply from the capital, Su Yun intended to ask Chen Chunzhan to send a group of technical backbones to Shenzhen to set up a subsidiary. This top scientist, who was determined to develop the "Silicon Valley" of his motherland, resigned from Huazhong University of Science and Technology and started a garage business in Zhongguancun, which was very popular in the United States in the 1970s.
Unfortunately, China started too late in this regard. Not only was it ten years behind others, but the average cultural level of the people in China is also far lower than that of the United States at the same time. If Chen Chunzhan had not happened to meet Su Yun, who was waiting for Apple to go public and make a fortune, at the end of the 1980s, when he was in the most difficult period, he would have become a classic negative example of a scientific research giant who failed in his career...
In recent years, relying on Su Yun's counseling, Chen Chunzhan has received many processing orders from foreign companies such as Apple and Nintendo at low wages, and Su Yun's answers and suggestions have also been provided. Currently, he is researching new products suitable for mainland China.
In this regard, brand awareness and product monopoly are not that serious nowadays, and Nintendo also intends to take advantage of the opportunity of reform and opening up to enter mainland China for development. So when Nintendo heard Su Yun say that there was a factory with cheap labor and good technology in Zhongguancun, the capital of China, which could help process and manufacture game consoles and other products, it generously signed a cooperation agreement. It even used the preferential policies related to film, television and animation specially formulated by Japan for cultural export, and the technology and materials were almost half-sold and half-given away, just to seek a good start.
In order to commemorate her childhood memories, Su Yun also named this the "Little Overlord" plan - yes, the "Little Overlord" was the childhood enlightenment model of many people's game consoles. This game console, which was called "the endless fun learning machine" at the time and had the then-popular Chen Xuanlong as its spokesperson, was a copycat product of Nintendo's red and white game console.
After pressing his forehead, Su Yun continued to put all his thoughts back into the paper and pen in his hand: because of the refugee tide caused by the war in the early years, many literati and poets from mainland China moved to Hong Kong. This was also the fundamental reason why Hong Kong, in this turbulent era, used such a small and poor cultural soil to brew a short-lived glory unique to the East.
Whether it's King of Martial Arts Legends by King, Gu, Liang and Wen, or Ni Kang's science fiction series, which is known as a writing machine, they are all IPs with considerable potential for development... and the most important thing is that if they want to adapt their copyrights now, it's not difficult or expensive to rely on Zhao's connections.
Faced with this huge gold mine waiting to be dug right beside her, Su Yun will naturally not let it go - film and television adaptation copyrights, game adaptation copyrights, comics adaptation copyrights and so on can all be put on the agenda one after another.
Of course, when it comes to comics, Su Yun is not very familiar with the history of Hong Kong comics. However, the style of Hong Kong comics is not as exquisite and cute as that of Japanese and Korean comics, but is more inclined to the muscular realism of American comics, which is very suitable for martial arts and science fiction styles.
Moreover, Hong Kong comics also have their merits. For example, with the economic boom in the 1980s and 1990s, the entertainment demand derived from it gradually gave rise to the unique Chinese fantasy-style "Storm and Cloud" series and the Hong Kong social group-themed "Young and Dangerous" series...
The martial arts works of King Gu, Liang Qichao and Wen Xueyan can be made into various group hero stories; the science fiction series of Ni Kang and the fantasy themes of "Wind and Cloud" can take the route of combining education with entertainment, with the former making "small games to cultivate interest in science" and the latter making "interesting stories about historical biographies" - well, this is more in line with the name of the "learning machine" of the Little Overlord Project.
As for the Young and Dangerous series, this theme was both made and broken by the times, as it happened to be a period when piracy was rampant, education for young people in the mainland was not widely available, and the economy and society were at an extremely sharp point of contradiction.
It's not that bad of a teaching - the core of this series of stories is about how those who hang out in gangs and society don't have a good ending. It's a typical educational story using negative examples to contrast light with darkness.
The worst thing is that it was initially criticized by all sectors of society even in Hong Kong, and was not allowed to be introduced to the mainland for broadcast - it happened that piracy was rampant at that time, and the main creative team of "Young and Dangerous" did not make any money, but both sides suffered a lot of insults of "corruption".
But to say that it is innocent is by no means innocent: because of its appearance and subsequent film and television adaptations, for the sake of sales and box office profits, a very inspiring and cool way of writing was used to express the "coolness" and loyalty of the gang members, coupled with those simple and clear plot clips that explained how to obtain ill-gotten gains, it directly opened the door to a new world for the inland teenagers who were in ignorance and confusion, allowing them to inadvertently peek into the edge of evil and sin, awakening the devil sleeping in their hearts.
It is always harder to learn well than to learn badly. Once people have tried this method of easily acquiring money, power and sex, not only young people who are inexperienced in the world but also many adults with weak wills will easily sink into it and lose their original intentions.
Su Yun did not experience that chaotic era, but the influence of the "Young and Dangerous" series was not limited to Hong Kong and mainland China. Even in later generations, there are still people on the Internet who can't help but reminisce about those crazy old years, allowing the new generation who have never witnessed this chaos to glimpse the ignorant and frivolous times of that generation in their sighs of "I'll be in prison the next time I hear about it."
It should have been a time of striving for excellence and hard work, but unfortunately, due to the lack of attention and incorrect guidance in the field of culture and entertainment, a large number of people have embarked on the wrong path - as if they had sacrificed culture and entertainment in pursuit of economic success.
This is an unavoidable problem. The rise of community themes comes from the rise of the spiritual needs of the grassroots people. Su Yun is well aware of the proportional relationship between education level and receptiveness, so the "movie going to the countryside plan" in the early years was from big cities to towns and then to the countryside, spreading downward step by step. When necessary, the remaining enthusiasm of the educated youth was also used to allow them to truly implement the task of "bringing knowledge to the countryside" in their last time of going to the countryside.
The lower the education level of a region or group of people, the more difficult it is for outsiders to directly impose the three views of the new era on them.
Therefore, instead of being passive, it is better to turn passivity into initiative, follow the popularity of the "Young and Dangerous" series, launch a corresponding stand-alone game, and let these lost teenagers who have no interest in learning and are addicted to entertainment fall into the trap in front of Internet cafes and game consoles...
The main plot, of course, is about the lost teenagers' idols, Brother Nan and Shan Ji, who were both thrown into a gang fight at the beginning and then got the chance to be reborn and return to the past.
The two people tried hard to change their future ending of being thrown out, but the results kept changing their choices, but the results kept getting worse and worse. After experiencing cruel endings such as being thrown out, imprisoned, cuckolded, and silenced, the two finally realized that a plain and simple life is the real thing, and returned to normal life with tears and smiles.
The magic of a game lies in that moment when, after all the hardships, you finally reach a happy ending.
However, along the way, the various BE endings will definitely make the lost teenagers feel extremely desperate and ecstatic...
According to Su Yun's idea, she could also find the original crew of the movie to shoot a game adaptation, such as "Young and Dangerous: Back to the Future", to compete passionately with the original comic-adapted movies such as "Young and Dangerous: The Rivers and Lakes" - at that time, she would like to see whether these lost teenagers who have been repeatedly whipped would dare to put loyalty first and risk their lives!
When Su Yun finished writing the outline of the plan, it was the 3:30 p.m. tea time when Hong Kong people usually take a break. She stretched her back and looked out. The green plants outside the window were shining with a rich luster under the sunlight, as if they were about to drip out.
The summer in Hong Kong always seems to want to squeeze out all the enthusiasm of this young city that is in its prosperous period of development, allowing it to bravely bear the important position and mission of looking back at the Chinese mainland and gazing at the distant blue sea.
In Su Yun's future plan for the transformation of Hong Kong, in addition to traditional industries such as the clothing industry and the tourism industry, emerging industries such as game consoles and game production, and personal computers are also one of the key points of the future plan.
In the case of Hong Kong, game production can be related to film and television culture in some aspects, and the charm of excellent game works is no less than that of excellent film and television works. They may even be more in line with the entertainment needs of young people in the new era than film and television works. The scope of their influence is even greater and wider than that of film and television works, spreading from generation to generation.
After all, the word "young" represents an infinitely bright future.