Chapter 340 is 31%? (4149)
It's really a blessing from heaven.
Zhang Xiangzheng rubbed his hands with a smile.
The luck of 720 search this year was indeed good. At the beginning of the year, it benefited from a wave of traffic dividends due to Qianxun’s hemophilia forum incident.
A month and a half ago, Qianxun was dealt a heavy blow because of the reply made by the young man surnamed Wei on the question "What is the deepest evil?"
Although Chihiro escaped the disaster because of the young man's miraculous recovery.
However, the questioning of Qianxun's "only pursuit of profit without any social responsibility" has triggered a small climax, bringing another wave of traffic to 720.
And now!
Qianxun is completely shut down for maintenance!
Even if it is just a four-hour outage like before, it is still a huge fortune for 720!
What's more, according to an insider, Qianxun has not found where the problem lies yet, and it is not known when access will be restored.
We must take advantage of this opportunity to increase the market share of 720 Search!
Although 720's current market share is less than 7% at its peak and averages more than 5%, it is already the second largest search engine in Dazhou. If it can attract some users from Qianxun and expand its market share to more than 20%, how much more advertising fees can it collect?
Zhang Xiangzheng drank a mouthful of the freshly washed ancient tree iceberg tea with great pleasure. Mmm! Sweet!
Huh? Why is visit growth slowing down?
Putting down the teacup, Zhang Xiangzheng noticed that the visit growth curve on the screen seemed less steep and began to gradually flatten out.
What's going on? According to estimates, at least one-third of the 60,000 searches per second during Qianxun's peak period, or about 20,000 searches per second, should have been transferred to 720.
But now, only less than 10,000 transfers have been made, plus the more than 3,000 times he already had, it is only 13,000 times, which is half less than expected.
Even if some users who only use Qianxun find that they cannot log in after opening Qianxun and thus give up the search request, the number of users should not be so small.
Could it be that other competitors got a bigger piece of the pie?
Zhang Xiangzheng immediately opened his notebook and logged into a website.
Not long after, a page similar to a stock market K-line chart appeared in front of Zhang Xiangzheng.
This is the real-time access data of various competitors captured by the 720 War Room.
The methods used to obtain this data are generally not very glorious, but almost all companies do it this way.
Seeing the several curves that automatically refreshed every thirty seconds, Zhang Xiangzheng studied them carefully.
Sogou's growth curve is not as high as 720, and Shenma search is even worse...
Must win...it is growing very fast, with a growth rate exceeding 720, but not by much.
This is strange. Apart from Qianxun, there are only a few players in the search market. However, the increase in the number of searches per second by these companies combined is less than half of Qianxun's original data!
What's going on?
Even if 30% of the search demands are weak demands and users simply stop searching after seeing that Qianxun is down, there is still 20% left.
Where did those demands go?
Moreover, since the technology of each search engine is not as good as Qianxun, the proportion of users repeating searches for the same needs will be even greater. In this way, the total traffic obtained by each company may be less than 30% of Qianxun's original traffic.
This ratio is quite different from the normal weak demand ratio.
What's going on?
"The main competitor doesn't have YSearch in its real-time data. Could it be..." an operations manager named Ma Xiang speculated. "YSearch has been quite popular this month. It seems like a lot of people around me are using it."
Y search? Oh, why is there no Y search in this real-time data?
Come to think of it, Ysou has only been operating for less than a month. When I signed a new agreement with the ISP last month, this company didn't even exist, so it's not listed here...
Could it be that...
No, it's impossible. Even if Ysou has an AI gimmick, it is impossible for it to develop so fast.
Zhang Xiangzheng subconsciously denied Ma Xiang's guess at the first moment.
720, which has the second largest market share, does not attach as much importance to Ysou as the leader Qianxun.
Firstly, 720 and Youzi Technology have never had any direct conflict. In addition, there have been no new competitors in this market for many years, so they have not felt the strong pressure brought by Y search at all.
It already only has a 5% market share, so how much more can it be squeezed?
Secondly, it is also due to the inertia of thinking. The second largest player in the market only sees the butt of the largest player and cannot see how many people are staring at its butt.
In recent years, whenever they made any report, they would first compare it with the boss, and then compare it horizontally with several of their fellow competitors who had been competing with them for many years.
The more rigid the company's management, the more obvious this sign will be.
Therefore, they did not realize that in the first week of Ysou's official operation, its market share of search times had exceeded 720.
Until now, it has been almost a month, and 720 still hasn't figured out how low Ysou's operating costs are.
"Yuzi Technology previously announced that YSearch would never allow medical ads, which really made a big impression on many people. Furthermore, their search quality is really good."
Ma Xiang carefully considered his words, trying not to provoke his leader. "I think they might have benefited as much as we did from this crisis at Qianxun."
Zhang Xiangzheng frowned.
During the Qianxun Hemophilia Bar incident at the beginning of the year, some people in the company hoped that 720 would build on its success, declare that it would not accept medical advertisements, and try to seize the market.
So naive!
So naive!
Do you know how big the medical advertising market is?
More than 60% of Qianxun’s turnover last year was contributed by the Putian system, which is close to 40 billion Da Zhou coins!
Which industry can afford such marketing investment?
The Putian Group has invested 80% of its marketing budget in Qianxun. Even if we only take up a quarter of it, it will be 10 billion!
Last year, the group's total turnover was only over 10 billion yuan, and the search revenue was only 1.3 billion yuan. If it increases to 10 billion yuan, it would really be a huge fortune!
Are all the Putian people scammers?
Nonsense, how could a medical institution with complete qualifications be a scam?
Besides, at least there is Chihiro in front to take the blame, so what is so scary about 720?
What's more, if we don't accept medical advertisements, how will we achieve our KPI?
That Ysou guy is just trying to create hype all day long. He doesn't accept medical advertisements. Haha, if he doesn't accept medical advertisements, how do you make money? How do you support the company?
In his opinion, Ysou will either fail to make money and go bankrupt, or be forced to go back on its word. There is no third possibility.
"Mr. Zhang, several regions are urging us to get the contract stamped and approved. Please go to the system to approve it. They are really pushing for it."
The assistant reminded Zhang Xiangzheng in a soft voice.
"Ma Xiang, stop searching all the time. We're currently second in market share, and our only competitor is Qianxun! Well, since you're so optimistic about this company, talk to the ISP and get their data added in. I'd like to see how much they can profit this time!"
"After Qianxun was shut down for maintenance, Ysou was still accessible normally, which means they didn't consume much traffic."
"Even we had to urgently add more servers to barely absorb these benefits."
"If there really was as much traffic pouring into Ysou as you say, their website would have been inaccessible long ago! Hahahaha."
"Don't forget, they are still a newly established small company!"
Zhang Xiangzheng opened his notebook with a smug smile, unlocked it with his fingerprint, and opened the OA system.
Wow!
There are four contracts awaiting approval!
What a wealth of money!
Zhang Xiangzheng felt very happy.
These contracts are not with the final advertisers, but with specific advertising agencies. Each contract comes with a list of clients who will advertise on 720 in the future and different click-through rates.
Shenghua International Rehabilitation Hospital...
Meilaili Plastic Surgery Center...
Anxin International Hospital of Obstetrics and Gynecology...
Antai Reproductive Health Specialist Hospital...
Ruitai Children's Health Clinic...
New Century International Cancer Hospital...
Jinghua Boai Eye Treatment Center...
New Life IVF Center...
…
Sure enough, Zhang Xiangzheng was cheered up, and when he looked at the unit price of the contract, he became even more excited.
Since Qianxun couldn’t log in, she came to 720?
What a huge sum of money...
Agree quickly, because once Chihiro resumes normal access, you won’t be able to get such a good price anymore.
Must take advantage of the opportunity to make some quick money!
Most of these medical advertising contracts are charged on a pay-per-click basis.
This means that advertisers only pay when a user clicks on their ad.
Due to the fierce competition for keywords in the medical industry, the cost per click for some popular keywords even exceeds 100 yuan.
This paid ranking model is particularly important for these medical companies because they rely on large amounts of advertising to attract patients, which has brought huge revenue to Qianxun.
Now, all these incomes are 720, hahahaha.
Although 720's current click-through rate cannot be compared with Qianxun, the promotion fee per click is not much lower than Qianxun, because the people who use 720 search are highly consistent with the target population of these medical institutions.
Because most of the people who use 720 are computer illiterate and their computers have been installed with 720 Security Guardian. These people don’t even have the skills to uninstall 720. They may have used it for a long time and still thought that 720 Search was Qianxun.
These medical institutions prefer clients with lower cognitive abilities.
This year's KPI seems to be stable.
Although the increase in traffic transferred from Qianxun seems to have declined, it is still increasing after all. It is estimated that the proportion of weak demand searches on Qianxun is usually very high.
Zhang Xiangzheng clicked the Accept All button with a refreshed look, and the contracts could be stamped.
After clicking his agreement, Zhang Xiangzheng immediately called Chairman Qiu Hongyi, who was on a business trip in Boston, to report the good news.
Qiu Hongyi has not been doing well in the past few years. A few years ago, she was still the leader of the second echelon and was working with Tengxun to break into the first echelon.
Now even the second-tier position is almost lost.
Since it was listed on the New York Stock Exchange a few years ago, after a period of growth, it entered a downward channel and has now fallen by one-third from its peak.
Qiu Hongyi was originally going to New York and had already made appointments with several consortiums to discuss the issue of privatization.
He has always claimed that Maigu's valuation of 720 is problematic and too low, and he has been clamoring to delist from Maigu and return to the A-share market.
But many people speculated that he felt that Maigu's share reduction was too complicated and too transparent, and he just wanted to go back and reap the benefits.
Because the ASF's actions had been identified as an airstrike, the entire city of New York was still under martial law, with very strict controls on aircraft takeoffs and landings and passenger inspections. Therefore, these people rescheduled their trip to Boston.
Qiu Hongyi spent the entire afternoon of Maidong time in a meeting with representatives of these consortiums. Although she saw what happened to Qianxun on social media, she had no time to think about it in detail, and her mind was full of worries.
Now after hearing Zhang Xiangzheng's report, Qiu Hongyi felt that she had finally received good news. She first praised Zhang Xiangzheng for his decisiveness and asked him to obtain more orders from medical institutions. Then she increased Zhang Xiangzheng's KPI by 10%.
After hanging up the phone, Zhang Xiangzheng was confused. What the hell was this?
It has been more than three hours now. The most serious failure of Qianxun previously caused a large number of users to be unable to access the service for a total of four hours. It is estimated that Qianxun should be able to resume access in one or two hours at most.
When Qianxun is restored, will there still be so much business coming in on July 20th? I'm giving you good news, and you're giving me bad news, right?
To Zhang Xiangzheng's surprise, Qianxun was still inaccessible until the official closing time of 720 at 6:30 p.m.
This is not accurate. At around 12 o'clock, Qianxun resumed access for about three minutes and then went offline again.
However, this time there is a specific page that is under maintenance, which looks much better than the previous lonely 503 error code.
What happened to Chihiro?
At this point, more and more people are turning their attention to this Internet giant that has monopolized the Da Zhou search market for nearly seven years.
Various online media platforms and social networks are also full of various rumors.
Zhang Xiangzheng was like a badger entering a melon field, happily eating melons all day long.
There are also batch contracts.
I have too many contracts and am almost getting a headache.
People like them in the industry who like to watch the show mostly make phone calls to various connections.
"You just can't find it? What's that?"
"Holy crap! Are the Taoist priests from Baiyun Temple and the monks from Yonghe Palace all gone?"
"Is this true?"
Just as the last rays of sunlight were setting, Ma Xiang knocked on Zhang Xiangzheng's office door, interrupting Zhang Xiangzheng's happiness.
"Mr. Zhang, we've communicated with the ISP. They said they've added YSearch. You can log in and take a look."
Only Zhang Xiangzheng has permission to search on that website 720, no one else has it.
Zhang Xiangzheng held the phone between his shoulder and head, waved perfunctorily at Ma Xiang, and turned on the computer screen while trying to do two things at once.
He skillfully typed in the URL and entered his username and password. In less than a second, a messy chart that updated every thirty seconds appeared in front of Zhang Xiangzheng.
Y search...
Y search...
Zhang Xiangzheng first found the data for Ysou in the table next to it. 3.1%? Not that high...
Look at the side again, um... 720 is now 17.23%, which is okay.
However, Qianxun is currently inaccessible. In this case, 720 only has a market share of 17.23%, which means there is still a lot of room for growth.
Wait, whose curve is this?
Y search? Isn’t it only 3.1%?
Zhang Xiangzheng rubbed his eyes. Isn’t it 3.1%?
Is it 31%?
(End of this chapter)
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